So you are planning a wedding! We understand it takes a lot to stand out in this dreamy profession, which requires immense creativity. You put great effort into each wedding that you take up.
Of all the necessary things in a wedding, a wedding logo holds a special place!
It is a symbol of togetherness & love, passion & happiness. It celebrates one of the memorable days in the lives of two people. The personal, unified touch that aspiring brides and grooms want for their wedding is possible with a logo.
Are you looking for wedding logo ideas? Do you want to make the special day even more memorable?
To make it easy, we’ve done some work for you, so everyone knows who’s behind the exclusive creativity.
Types of Wedding logo ideas popular in 2023 with examples
Modern Wedding Logo Ideas
For individuals who want to keep their wedding theme simple yet timeless, modern wedding logo designs are worth trying. Consider using geometric shapes, clean outlines, and an intense focus color when creating your logo. Consider a text-only or double-initial logo because contemporary wedding logos are more font-focused than icon-focused.
The above logos are a perfect example of a modern wedding logo; the fonts are expressive and enhance beauty.
Rustic Wedding Logo Ideas
Wedding logos with a rustic theme differ significantly from those with a vintage or modern theme. Earthy, natural-inspired symbols like flowers, vines, leaves, and trees are in rustic-themed logos. Think about combining natural shapes with moving into the logo design. Decorative fonts fit well with rustic-themed wedding logos.
The logos with greenery and soft look perfectly do justice to the rustic wedding logo idea.
Vintage Wedding Logos
Make sure your logo design meets the requirements if you want to have a retro feel to your wedding. Icons and fonts used in vintage wedding logos are quirky and elaborate. Considerations include wavy lines, embroidered borders, complex flower designs, and damask.
A retro, royal and elegant example of what a vintage wedding logo looks like.
Monogram Wedding Logos
A wedding monogram is an ideal way to display your initials and those of your significant other. The monogram is a decorative logo design that emphasizes the first letter of each name. A complex border typically surrounds the letters. The initials themselves will be elaborate and intricate if there is no boundary.
A timeless classic style of expressing love with the bride’s and groom’s initials on the wedding logo.
Wordmark Wedding Logos
Wordmark logos are the perfect design for people who want to keep their wedding simple and basic. A wedding logo without an emblem is a wordmark. It’s essential to choose a bold font that will draw attention to compensate for the absence of a symbol. Choose a solid contemporary font, a fun ornamental font, or a classy cursive font.
Wordmark logos express the use of classic fonts in a fun yet stylish way
Text & Icon Wedding Logos
Wedding logos look fantastic in this traditional logo design. This design incorporates both words and an icon. Popular icons for wedding logos include rings, flowers, silhouetted couples, and hearts. Text and icon logos have the advantage of a wide range of layout options, which is their strongest feature.
What shades do you have in mind for the wedding logo? When it comes to backgrounds for wedding logos and materials, white is the color of choice. One might want to think about other color alternatives for lettering and typefaces. The most popular font colors for wedding logos are black, silver, and brown.
Timelessness
A wedding should have a timeless aesthetic to look lovely in ten or twenty years. It is wise to steer clear of fashionable typefaces and designs because they may become old. A logo that will date an event or make it appear out-of-date in a few years is not something anyone wants. Make it ageless so that future generations can appreciate it, whether conventional or modern.
Fonts
The most frequently used fonts for wedding logos are scripted fonts. This is because it, rather than straightforward block writing or other static lettering, tends to convey the beauty of a wedding better. The typeface you use for the wedding is one of the essential components in making it distinctive, which everyone desires.
Minimalism
Wedding logos often use a minimalist aesthetic. This is mainly because it emphasizes elegance and simplicity while efficiently using available space. A chaotic wedding logo won’t stand out positively. Therefore, avoid making the wedding logo appear overly busy by leaving enough white space in your design.
Elegance
You must focus on the elements that matter most while creating a wedding logo. A wedding has a part of elegance, and the wedding logo should reflect this on the invites and programs given to guests. It’s up to you to convey this elegance, but you should employ a combination of color and text.
Design Shifu is expert in logo design, and we enjoy coming up with new wedding logo ideas. Make the wedding day even more special by working with us to design a wedding logo you’ll never forget. Our design concept is based on originality and creativity. We can assist you in preserving the unique characteristics of your special day.
30 Vintage logo design ideas you cannot miss out on
Even after decades, vintage logo designs are still admired. However, in this modern era, “Old is the new gold.” Marketing trends too indicate that the craze for retro and vintage logo designs is never-ending.
But what’s the reason for its popularity?
Nostalgia is one of the most robust tools for any designer. As a result, 80s retro logos picked up a boom this decade. In 2021, retro logo designs ranked among the top trends since people wished to return to the good old days before the pandemic. Many popular cafes and automobile brands stick to vintage logo designs.
Read this blog to learn more about vintage and retro logos for businesses. We have gathered inspirations and examples of vintage logos to help you design a unique logo. Let’s get started!
Retro vs. Vintage Logo Design
Retro and vintage designs are used interchangeably. They are cousins from the same family; however, they are different from each other. While retro refers to unique design trends of the 1970s and 1980s, vintage represents design trends of an era starting from the 1800s. By definition, retro means something that imitates the recent past, whether dance, fashion or design.
Decades ago, logo designers used to create geometric art using simple shapes like triangles, rectangles, and hexagons. As a result, you’ll notice many vintage logo designs are based on primary shapes. Several companies adopt the vintage design to convey their long history: to communicate that they hold decades of experience.
Vintage Logo Design Inspiration
Great ideas might hit you out of nowhere; however, often, you might get stuck and need the inspiration to get your creative juices flowing. So, scroll down to find various retro and vintage logo design ideas to get the wheels churning.
By the end, you will hopefully get an idea of the concept that will suit your business and discover the design styles you like.
70s Vintage Logo Designs
The 70s were a great time for worldwide evolution, and one such development was seen in the design industry. Designers were influenced mainly by Psychedelic graphics and groovy logos on a large scale in the 70s.
In the 1970s, design styles represented a happy and uplifting vibe. Typography combined with photography and the colors used were bold and bright. Fonts from 1970s logo designs included plenty of bubble-style fonts and reverse contrast characters.
Do you all know swoosh? Yup, that Nike one! The original logo of Nike for the first time was designed by Carolyn Davidson for $35 back in 1971, and here’s how it looked:
Look at the following vintage design ideas from the 70s.
Design patterns in the 1980s were famous for bold graphics, bright colors, and new geometric shapes than the primary ones. Sci-fi was a popular genre in the 80s retro logo designs. Pixelated fonts and neon-colored lines attracted people.
However, some designs from the 70s evolved in the next decade; 1980s retro logo designs were influenced by Cyberpunk and tropical Miami involving hyper-stylized aesthetics. MTV logo is the perfect example of an iconic 80s retro logo.
Look at the following examples to see what logos from the royal 80s looked like.
Emblem logos are symbolic of elegance, class and aesthetics. These logos are the first to exist together with royal monograms and sigils. Here are some good ideas for emblem logos and badges.
Mascots give brands a memorable face that people can easily recognize anywhere, whether on television, in a stadium or a magazine. Businesses have been enjoying mascots for a long time now. Take care of the lines and colors to give a vintage look. If you already have a mascot, use a unique angle to add to your logo.
If you’re planning to design one, remember to develop a character that encompasses the essence of your brand and can be active on all your channels. Need help designing a mascot? Let Design Shifu take care of it. You get UNLIMITED LOGO DESIGNS with mascots or the customization of your choice for just $399 per month.
The bulky and blocky typography used a few decades back has returned as a decorative style used on quotes, posters and wallpapers. Many 3D styles and groovy flowy serifs were nouveau back then. Businesses and designers still employ a few of those typefaces today to make a statement. Designers have been experimenting with bringing modern typefaces by using the same techniques. To bring back the old vibes in their vintage logos. Check out the following logos:
Besides hipster lettering, which can be designed in software and design software, several businesses invest in hand-drawn designs to add another layer of personalization. Rough lines, slight imperfections in the design, and a touch of pencils and crayons exude warmth and familiarity.
For organic and DIY businesses, it’s a great style to consider. You don’t have to be a designer to create one. A professional designer can assist you in executing your idea.
Inspired by the Victorian period, which spanned over 60 years, Victoriana offers a wide range of decorative fonts and elements to incorporate into the logo. It employs small details and decorative swirls and twirls to add a premium feel. Modern designers use circus-style fonts, sometimes heavily textual designs coupled with military objects like uniforms, to portray Victorian style in their logo.
Steampunk logos portray 19th-century industrialism. This style is considered fictional work and gives a unique twist to the overall tone. Rick’s colors and metallic textures are the perfect mixes to create steampunk vintage logos.
Baroque style primarily centers on details and ornaments, comprising intricate decorative elements such as shells and plants. Embed ornate fonts and French elements to create this style.
Vintage logos have been adopted by almost every industry. Now that we’ve covered different styles let’s look at designs for each type of business. See if you can find your industry:
Vintage Clothing Logo Ideas
Most fashion brands have been serving and transforming the industry for decades, and their logos have become vintage. This is because they embed their origin story and values into their logo.
Food & Beverages businesses employ hipster lettering and block typeface type for their logos accompanied by simple illustrations. In addition, they often mention the year of launch to highlight their experience in the industry. Some brands also use mascot logo designs.
Streetwear brands emphasize making a statement and conveying their message to the audience and the outside world. They’re mostly fearless, bold and loud. Typography vintage logos, therefore, provide them the medium to express themselves. However, several streetwear brands employ modern minimalist logos too.
Farm logos combine several vintage logo design principles like bold typeface, hand-drawn illustrations, borders and rusty colors to evoke homely feelings in their customers.
As the brands scale up, their identity also evolves over the decades. They invest and update their visual brand identity to communicate their new message and beliefs to their prospects, customers and fans. Let’s look at some effective and successful vintage logos to get some inspiration:
The original logo highlights the company’s name IBM, i.e., International Business Machines, and incorporates it into the shape of a globe to convey their motto,
Coca-cola has undergone multiple changes in its logo, but one can easily recognize the brand by its unique font. Coca-cola always used a complex script. Could you believe Coca-cola created this logo way back in the 1890s? A simple yet powerful vintage logo!
Disney’s clean, simple, and powerful logo uses a distinctive font with half serifs to convey its magic.
What makes a good vintage logo?
When you look at a vintage logo, you instantly realize it differs from the rest. But, ever wondered what makes it unique and different from others? Like great artists and designers who differentiate themselves from others by their peculiar characteristics, vintage logos also have a few notable sub-characteristics.
The main features of logo design are typography, brand color schemes, and graphics. Let’s discuss how these features are used in a vintage logo design.
Typography: When text is integrated into a logo, it looks better. Decorative and funky typefaces are typical in vintage logo designs. For a clear vintage look, you can use the decadent cursive font.
Illustration: Brands use illustrations in their logos to demonstrate their history or transpire nostalgia among people, reminding them of their childhood days. Look for objects and imagery that evoke emotions in your audience.
Who should create a Vintage Logo?
Undoubtedly, vintage logos have such a powerful hold on customers that they look familiar yet distant every time they see them. Therefore, they can be seen in almost any industry; however, a few enjoy their impact to a greater extent. Let’s look at them:
Music: Garage bands, jukebox owners, and even bars with record players use vintage logos.
Cafes and restaurants: Vintage logos give a sense of familiarity, assurance and lineage, exuding comfort and care.
Interior design: Elegance and expertise in this industry could be easily seen using vintage logos.
Bars and Breweries: Aged beer is a quality beer, and connecting your brewery with the past using a vintage logo gives the impression of the best beer beating the competition.
How can I make my logo look vintage?
What if you already have a logo? While keeping your audience, brand story, and personality in mind, you can tweak these design elements to turn your existing logo into a vintage:
Color palette
Choosing colors that give a vintage feel is essential. Traditional vintage colors are often natural tones such as brown, olive green, or pale blue. Colors that are rusty and faded give an overall vintage look. Additionally, use sharp contrasts.
Typography
Use the retro script, monoline or vintage wedding font and pixel typeface for a vintage look. Select from serif and Sans serif fonts depending on your industry and the emotions you want to evoke. For example, Disney uses a stylistic font with serifs, while several beer brands use block typeface and hipster lettering.
Icons & Symbols
Using icons and symbols that remind someone of their past represents your business to the audience. The vintage designs are also given intricate textures and patterns. Unlike the icons giving a flat and simple look, vintage logos are highly detailed. You can also add a frame around your logo to enclose it — most vintage logos are enclosed in circles, ovals and polygons.
Noise Effect & Animation
All hail to technology that now businesses can make their logos multidimensional and add sound effects. You can add a noise effect to your logo with a few simple clicks. In addition, you can outshine the competition by adding a little animation to your logo. Movement instantly grabs eyeballs; since it is uncommon, you gain a competitive advantage.
Now it’s on you!
For decades, vintage logo designs have been in trend enabling businesses to establish trust and credibility among their customers. If you want to celebrate your history and beginnings, a vintage logo design is ideal for your business. Consider the design principles and elements we have covered in the various vintage logo design ideas we have shared to perfect your business logo. Reach out to us if you have any questions.
Do you want help designing a vintage logo for your business? Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.
Construction logo ideas and tips to design your own
Your prospects take 7 seconds to form an impression about you and your brand, out of which 55% of impressions rely heavily on logo and brand colors. As of 2022, more than 3.7 million construction companies are running in the United States, making it difficult for business owners to establish a distinct brand identity. No wonder successful brands and Fortune 500 companies invest millions of dollars in their logo design.
Your logo and visual branding significantly impact customers’ interaction with your brand.
When running a construction company, trust and reputation become the utmost priority for clients. A solid logo helps you build brand recognition and awareness in the market and attract more clients.
Certain questions might cloud your mind if you’re designing your logo for the first time or want to upgrade it. For example, how should I design a logo? Which colors would be perfect? Shall I simply write the company’s name as a logo?
Logos, too, are constructed step by step and layer by layer. Scroll on to find construction logo ideas, examples from domains like housing, road construction, and civil engineering, and extra tips to perfect your logo.
Let’s get started!
Construction company logo ideas
Builders’ and developers’ logo ideas
Use icons, typeface and tagline to convey your brand value. Here, the construction cap icon signifies what the company actually does. The bold white typography perfectly contrasts with the solid color background for emphasis. The tagline further communicates the message.
Or you can play with different tones and shades of the same color. The buildings and the position of arrows demonstrate that the company takes on a large variety of construction work. The typeface and fonts show strength.
General contractor logo ideas
General contractors offer a wider range of services, so they have the advantage of playing with several elements and logotypes. Their purpose is not to emphasize one aspect of their services but to represent a broad picture of the company.
Check out the logo of Korth Construction. Consumers associate blue with integrity and peace, which establishes trust. The icon matches in perfect symphony with the bold typeface, thus maintaining continuity. The word ‘construction’ is spaced to align with the upper layer and tie the logo together
Road construction logo ideas
If you’re running a niche-downed business, use icons to clarify to the audience what you do. For example, use roads and highway symbols. Experiment with placement for visual effects. You may incorporate it with typography.
Or you can boil down the icons to simple shapes like circles and triangles and communicate your brand story with an interesting layout. The circle, in the example, denotes completeness and perfection, while the triangle, forming a road, at the center depicts power, stability and longevity.
Home building logo ideas
Buying homes is a big decision. You must convey safety, comfort, peace and confidence to win your customer’s trust through your construction logo design.
The Walsh logo, for instance, represents an intact structure held together by the letter W. In addition, the color green symbolizes peace and security. The layout is closely packed to convey warmth.
Civil construction logo ideas
Civil construction companies take on large projects and deal with massive architecture. So, their logo must be modern and contemporary to connect with their audience.
The logo for McNiven Construction features a very distinctive style. The initials’ M’ and ‘C’ create a 3-D block-like structure representing a modern architectural look.
Another interesting example is Linha Mestra’s minimal logo, made of three bold orange lines that depict strength and stability.
Modern construction company logo design
Modern construction companies do not prefer to describe everything about their company in a logo. They experiment with abstract and modern minimal logotypes to create a unique identity.
For example, check how Averox Construction logo design tones down the complex elements into simple lines accompanied by shadow to make the icon look like a 3D structure. With just three colors, the logo creates an impressive mark on the viewer.
Another example is Komatsu. Very few logos use black as their background color, but using it can make your logo stand out. In addition, the font seems friendly, and notice how it uses the letter ‘T’ and turns it into blocks.
Vintage construction logo ideas
Vintage might give you an idea of the outdated; however, the design community and several brands love to incorporate several vintage elements in their design and brand identity, primarily when they deal with vintage items.
Check out the logo of Noble Construction, which features mountains representing its roots and origins enclosed in a hexagon.
If your forte is vintage architecture or construction, or you want to represent your long history in the logo, vintage style might be the ideal choice. For example, the one for City Jaylor Construction encloses the company’s name inside a construction tool.
Retro construction logo ideas
There might be some similarities between vintage and retro logos. But unlike vintage, retro style is more common among enterprises. Retro logos use block typefaces and are usually enclosed in circles and polygons.
For example, the logo for E&H Construction uses a combination of retro colors, fonts, and symbols.
Wordmark logos
Most construction companies use their names in logos. However, not every logo needs a construction symbol embedded in it. If you also want to showcase your name, your primary design element to experiment with is typography — serif, sans serif or decorative. Ensure that it’s not too stylistic that it loses its legibility. The goal is to spread brand awareness. See these logos from Carboni and ProjectX.
Lettermarks/Monogram logos
Like word mark logos, letter mark logos also emphasize text, usually the initials of the company’s name. Use block typeface to create monogram logos to build confidence among your audience. However, you can take a step ahead by incorporating visual elements in your letters.
Mascots help you stand out from your competition and give your brand a face. When you use a human face in your logo, you humanize your relationship with your prospects and build lasting personal connections.
The Maflo International logo makes excellent use of the mascot in its logo — a construction worker holding tools and equipment while giving the thumbs-up sign.
The logo conveys assurance and trust. Moreover, the brand can use the mascot to elevate its overall brand identity and interact with its audience on different channels, like social media, websites, brochures, and other brand assets.
Best construction company logos 2022
Now that we have gone through different logotypes, let’s look at some compelling company logos of 2022 to help you pick on the successful visual traits.
Whiting-Turner
Whiting-Turner’s logo is a typography logo. The bold orange contrasts with white creating an interesting visual. The orange implies warmth, safety, and shelter. The sharp, bold typeface conveys strength, while the white space beneath the text conveys stability.
Overall, you can also use typography to convey your core values, like Whiting-Turner’s logo.
Midas Group
We’ve all heard of Midas, the mythical Greek king whose touch turned anything into gold. Midas Group successfully demonstrated its use of modern construction techniques in its logo. The three yellow lines represent prosperity and expansion. The plain white background brings the added advantage of being adaptable in several formats.
PCL Construction
PCL is one of North America’s largest construction company conglomerates. Unlike most construction logos, the logo uses green in the background to represent security and growth. The yellow oval denotes stability and continuity.
The simple but bold typeface employed in capital letters symbolizes the brand’s promise of strength.
Tutor Perini
Tutor Perini’s logo plays with colors and formatting to create a distinctive logo. The text takes center stage. It’s neat and modern. The Helvetica Neue Black font is easy to read and provides the logo with a timeless appearance. The black and green colors appear highly professional.
Notice how the word ‘corporation’ has been capitalized and enlarged to align with the top layer.
Perfection Construction Inc.
The logo is truly one-of-a-kind, and to say it stands out is an understatement. Based in Edmonton, Perfection Construction Inc’s logo uses a mountain illustration to represent the company’s beginning. The color scheme is modern and works perfectly with the blues of the mountains, which in turn symbolize strength.
Blue stands for integrity and peace, thus making it a good choice for a construction logo.
How do I create a construction logo?
Now that you have a basic idea of how to create a logo let’s go through the fundamentals of logo design to help you perfect the design.
Choose the right colors.
Study the basics of color psychology to understand how colors impact your brand’s perception — shades of blue and brown work best for construction logos. Alternatively, you can use yellow or green hues.
For example, there is no backdrop color or icon in the Skansam logo, so typography is the primary element. However, they’ve used colors to convey their message. White text and a bold font complement the promise of strength and stability, and the blue color stands for reliability and trust. The design is simple yet attractive.
Find a suitable typeface.
A company’s name is the first thing any customer will look at, so choosing the right font is crucial. You can choose from serif, Sans serif or decorative fonts. However, most companies select serif fonts as they are easy to read and modern. If you want to create a typography logo, be more careful, as it will be the primary design element.
Include an icon (or don’t).
Icons and symbols are not essential; however, they add visual interest and are easy to remember. You can use icons like buildings, construction materials and supplies. Think of how you can tweak them to create an interesting design. For example, the Kier Groups’ logo features a staircase that signifies progress and a red triangle that resembles the roof of a house.
Do not rely on stock images or vectors, as they dilute your brand identity. Always invest in customized illustrations.
Want help with custom designs for your business? Get UNLIMITED GRAPHIC DESIGNS for just $399 per month at Design Shifu.
Keep the layout clean.
The key to a successful logo is an effective combination of typefaces, colors, and icons. Don’t clutter your logo with too many components laced in close proximity. It makes it look clumsy. Instead, use color, white space and size to ensure the elements are visible. If you plan to combine the symbol and text in your logo, check that both parts can be seen from a distance.
Watch out for scalability.
Your logo will be used in digital as well as print formats. It will represent your company in your absence on your brand assets, projects, photographs, social media handles, business cards, proposals and even emails. So, ensure that it is scalable. In addition, create black-and-white variations of your logo.
Wrap Up
A logo is the silent ambassador of your brand, building brand authority and recognition in your absence. Therefore, it’s crucial for every business — big or small — to invest in it. We’ve covered the best construction logo ideas to inspire you and spark your creativity so you can build a unique logo for your business. Follow the tips at the end to create an effective logo.
Creating a logo signifies what you do and builds trust and credibility in prospects’ eyes. Want help designing a logo for your construction business? Get a dedicated designer and unlimited graphic designs for just $399 per month with Design Shifu.
9 Best logos of all time – Get inspired and make your own
What is it about a logo that makes a CEO sitting in a big enterprise to an entrepreneur running his own startup go crazy? Why does each and every person running the company wants to make the best logo of all time?
For a consumer, a logo is an emotion. Therefore, you would see a 5-year-old getting hungry for a burger immediately after seeing the M logo of McDonalds or a young couple wanting to steal some time together looking at the pic of the twin-tailed mermaid or the “siren” as they call in the Starbucks logo.
For a business, a logo is a brand identity, a link to bridge the gap between the consumers and the business owners. Also, it has to stand the test of time. Therefore, it has to be done right.
However, it is now extremely tough to find one logo for your business in this plethora of ideas streaming all over the internet. So, here we are to make your life simple with some of the best logos of all time that you can take inspiration from and create one that’s best for your business.
What makes a good logo
Before we delve into the different types of logos, let’s understand the ingredients to make the best logo of all time.
Less is more
Yes, in today’s world of information overload, how would you make your brand stand out? Make just 1 very unique/standing-out aspect of the logo that will make it relatable to the consumers. Like in the previous Facebooklogo, there are only 2 elements: the F and the blue color.
A brand is created to scale. Simple! The logo needs to fit into your business cards, outlets (if any), social media pages, presentations, and brochures…The best example is Disney. Every kids’ favorite and the undisputed king of the entertainment industry, the Disney logo is used across its theme parks, movie production studios, books, digital channels, etc. You name Disney and you will find the abbreviated Disney logo that displays the touch of magic, unrealism, and dreams, along with the variations where the logo is used.
Also, if you want help designing a logo for your business, reach out to Design Shifu and get a dedicated designer and unlimited graphic designs for just $399 per month.
What to look for in a good logo
How do you relate to the logo? When you close your eyes and recollect the elements of the logo, was it very difficult?
The answer to these questions lies with you. Whether you, as a Founder or the Logo Designer are able to relate to the logo created. If yes, you have a winner at hand. A good example is Google, which is visited between 1-30 times a day by almost 80% of us.
No matter how many times the Google logo has been altered, the letter G is now synonymous with Google. Do you know, in 2015, the company changed its typeface from Catull to a more adaptable Product Sans, again reiterating the earlier point of scalability?
We have entered into the digital era, that’s no secret. New businesses, however, cannot afford to have shabby or cluttered logos. How would a new business create the best logo in 2022? Here are some ideas:
Simplicity
We cannot stop talking about how simple yet elegant your logo should be. To tell you the truth, that’s the hardest part. Animal Planetchanged from an elephant and globe logo to a more abstract logo in 2018, a blue-colored animal moving to the right towards progress and development.
Why make it simple for your consumers? Why not challenge your consumers with the logo? However, adequate care should be taken to ensure that the challenge isn’t too tedious. Sartorius, a pharmaceutical and laboratory equipment supplier has a very interesting mixture of typography and a half-written lettered logo, which makes it interesting and quite puzzling too.
If you want to stay with the trends of 2022, why not check out Design Shifu and get a dedicated designer for yourself on a subscription?
Most Creative Logos of all time
Creativity has no limit and that makes it equally exciting for business owners to design the most creative logo of all time. Legend says Steve Jobs named his company Apple because he saw a half-eaten apple lying in front of him (however that’s hogwash), but inspiration can be found anywhere. Just like the Twitter logo. The opinion-based social media app has a bird as its logo.
“Twitter is the bird, the bird is Twitter,” Twitter’s former creative director, Doug Bowman, said in a 2012 announcement during the redesigning of the logo. The Twitter bird has a beak and body pointing toward the sky in what Bowman called “the ultimate representation of freedom, hope, and limitless possibility.” And this is why Twitter as a brand also aims to give a voice to everyone.
Creativity has no limits, that’s for sure. However, sometimes it also needs to be kept in check, in order to not make your brand look garish. The most discussed example is GAP,a well-known retail brand that changed its logo overnight and got a huge consumer backlash. The result: Within 6 days of the new logo launch, the brand had to revert to its old logo.
Do you know Domino’s Pizzahad initially planned to increase the existing 3 dots in their original design with the no. of outlets they add to their brand? However, the plan didn’t work out since we all know, the brand became huge. Some brands, however, add a hidden meaning to their logos to align them with their vision and mission.
Like the Unileverlogo. If closely looked at, the logo has 25 separate symbols, each symbol representing the brand/sub-brand that Unilever caters to.
What makes a brand recognized worldwide? Its’ the services, the product, and of course the initiative to make the best logos of all time for their brand. Let’s look at the story of one of the most recognized brand logos:
KFC
Did you know, the KFC Logo was created 22 years after the first restaurant was opened by Col. Sanders? All KFC Restaurants showcase his friendly and smiling face with his goatee and tie, making customers feel welcome into KFC’s world of fried chicken and extensive menu.
The KFC Logo has undergone 6 iterations, however, the warm face of Col. Sanders has been a fixture.
Learning: When a restaurant opens its gates to the customers, the customers expect good food and great hospitality. Half of the job is done well by the cheerful face of Sanders and that’s already a win for KFC.
Conclusion
This is a snapshot of the best logos of all time. In todays’ digital world, it is extremely difficult to stand out with a good logo. However, the first step is to understand what type of logo your brand should have. And then, take help from Design Shifu to design a logo for you. You get unlimited graphic designs and a dedicated designer to take care of all your design needs. All the best!
Tempting New Restaurant Logo Ideas to get inspired
What do you think of when we say McDonald’s?
Isn’t it the striking yellow color golden arches of the letter ‘M’ that struck your mind?
And what about Starbucks? Do you recall the mermaid within the green circle?
It’s interesting to note that we remember brands through their logos. Logos are an interesting way to imprint your brand in your customers’ minds for a longer time.
With more than a million restaurants in the United States, it can take time to establish yourself in an overcrowded market. So how do you become the first restaurant customers recall the next time they want to order? Besides delivering the best experience to your customers in terms of food and service, you need to have an excellent branding and marketing strategy that makes you visible, reachable, and recallable.
If you’re in the branding process, stuck at creating a new restaurant logo for your business because of the repeated ideas on the internet, read on. We’ve put together enough logo ideas and tips to fuel your mind with creative inspiration so you can design a logo that best represents your restaurant business.
Does your restaurant business really need a logo?
Investing in a logo that sets you apart from your competitors is worth every ounce of your time, effort, and money. A logo is more than a fancy shape on your restaurant’s board or menu card. It is a narrative in and of itself.
A logo represents your brand.
When we say sports, do you recall Nike’s swoosh or Adidas’ three stripes symbol? Or is your sports team’s logo that occurred to you? Or, when we say food and beverages, do you think of the golden arches of McDonald’s or the eye-catching typography of Coca-Cola?
Logos can help you differentiate your business from your competitors.
A logo attracts attention and customers.
With thousands of stores lined up in a row, a logo could be a unique mark to grab attention. In addition, the logo is generally the first thing an onlooker sees. So, it should be effective enough to stir curiosity or tell your story.
A logo is memorable.
Human beings are visual creatures; we can remember images and symbols easily. Therefore, your logo becomes the visual representation of your brand. Over time, it is the logo that customers remember. Companies also pass on a message through their logos, check out this blog if you want to know about famous logos with a hidden message.
There are millions of restaurants out there. How many restaurant logos can you think of in a minute? Surprisingly, we can only recall a handful of logos. So, what makes a terrific logo?
How do famous logos set themselves apart?
Branding is perceived as a relatively new concept; however, companies have been leveraging it for decades to establish their positions in the market. Brands allocate a significant chunk of their budget and time to design logos.
So why do they invest so much time, money and effort in designing a logo? What makes a logo great?
A successful logo is timeless.
It is easily recognizable.
It is consistent with the brand’s voice.
It represents the brand’s mission and values.
How to design your restaurant logo: Ideas & Tips
1. Choose brand colors
Red is to Coca-Cola what green is to Starbucks — a representation of the brand’s core values and messaging. Colors appear simple at first glance, but they are rather complex. Every hue has significance. The meaning alters with the context. For example, the red in the Mastercard logo symbolizes strength and control. But when used in Target’s logo, red conveys enthusiasm and vitality.
Understand color psychology. Then, identify what your brand aims to portray and select a color to match. You can also choose a duo color, tricolor, or several shades of one color to create a logo for your restaurant.
TacoRepublica is an excellent example of a color scheme selection. Their logo has a combination of contrary shades of green, a hue representing health.
In the world of food and beverages, yellow and orange are widely used colors. You can see them in well-known food businesses such as McDonald’s and Hardee’s logos.
2. Find unique typography.
Sans Serif or Open Sans is no longer the only choices available. Different fonts affect consumers’ feelings and behaviors in different ways. Unfortunately, several brilliant fonts have become dull because of overuse. Have fun with typography to set your business apart from the competition and get people to respond.
Tom Hortons logo would be the ideal example. The employees’ pencil writing to label the coffee lids inspired the handwritten typeface for this typographic logo. The typeface stands for the warmth that the company guarantees to its customers.
Here are a few savorsome fonts that you can consider for your logo:
Jonesy — a modern curvy typeface with a vintage touch
Carlson Script — a handwriting font that defines elegance and luxury
Wacca – a contemporary font with an organic and wholesome look
Pitter — a modern, fun font duo for brands seeking something different
Jelligun — cheerful, upbeat and charming font. Works well for patisseries and bakeries
Play with text
You do not have to conform to conventional typography. Instead, integrate icons and shapes in your typography. For example, check out this interesting logo concept for a ramen shop. The designer uses lines to turn the letter ‘N’ into forms of curvy noodles.
A logo is instrumental in telling a brand’s story. What values do you stand for? How did you start? What motivated you to start this venture?
Write down your story. Highlight the keywords and see how you can embed them in your design.
See how Wendy’s does it. The girl in the logo is a stylized portrait of the founder Dave Thomas’ daughter, Melinda “Wendy.” Wendy’s is a place where you get hamburgers and meals that are just like mom’s home-cooked meals — served with love and warmth. Its logo conveys the core message of the business.
Can you spot the word “mom” in the logo? (It’s hidden in the collar)
Or, you can simply illustrate the story.
A logo that went viral and left the internet folks curious about its story is Cracker Barrel, an American restaurant and gift shop chain. According to official sources, it is named after the barrels of crackers kept in the country stores.
Take out your notepad and scribble down your ideas. Then, if you need an illustrator or a designer to help you with outputs, check out Design Shifu’s services being offered on a flat monthly rate, which also comes with 14 day money-back guarantee to cover for any unforeseen circumstances.
4. Use the negative space
Rather than adding more elements and graphics to your design, give meaning to empty spaces. For example, check out this logo from Pinterest. It carves out a fork and spoon from a leaf. Or, Taco Bell’s logo with an enlarged white bell whittled from a rounded square.
Another example is the mock logo from vector stock that cleverly utilizes the white space of the letter ‘K’ to embed the fork and knife.
5. Go minimalist
Minimalism has been adopted globally — not only as a philosophy but also as a fashion and style statement. This is because minimalist logo designs are eye-catching and easy to recall. No wonder legendary brands like Apple and Adidas have rebranded their logos. You can also read our blog on modern minimalist logo design and get inspired.
Check out the UberEats logo—a simple black backdrop with nice and consistent typography.
6. Decorate with details
Although minimalism is the talk of the town, you can stand out with details, swirls and curves. Check out these decorative restaurant logo ideas we found on Pinterest.
However, be careful while adding in the details. Too many details can get lost when you reduce the size of the logo.
7. Try cartoons & mascots
Remember Mr. Harland Sanders from the KFC logo? If you’re a fun and friendly business with cheerful energy, use cartoons or mascots in your logo, just like KFC, Wendy’s and Little Caesars. Such logos quickly capture the attention of onlookers and are unforgettable.
8. Go abstract
Line art and abstract shapes best articulate the feelings of a brand. If you want your logo to go beyond the confines of literal meanings, then abstract logos are your choice.
Combination restaurant logo ideas
Though we encourage you to stick to fewer colors, shapes, elements, and styles, some logos break all the rules and successfully make a mark. For example, combine illustration with bold typeface or integrate symbols in empty spaces.
Check out Planet Sushi’s logo, which integrates illustration with letters. Both elements share equal weight but are balanced by white space.
By now, you must have ideas to get started. However, if you’re looking for ideas for a particular restaurant style, scroll down.
Fancy Restaurants Logo Ideas
Marchesi Antinori is a premium wine brand with roots dating back to the 1300s. They employed beautiful typography, symmetry, and the crown emblem to set it apart from other wine companies, which encapture its elegance and history.
Cafe Logo Ideas
The Cafe Florian’s logo has an exquisite calligraphy typeface that extends to form an infinite loop. This is not only visually appealing, but it also represents the general consensus of time and vintage vibe.
Pub Logo Ideas
Home to some of the world’s expensive cocktails, The Bar Hemingway of Paris features a logo that signifies royalty and luxury.
Mexican restaurant logo ideas
And looking at the logo of Dulce Patria, the internationally known Mexican restaurant, you’ll find how the logo makes excellent use of negative space, text, and background color. The mahogany hue represents wealth and affluence.
How to use your logo effectively?
Keep it on brand
Before designing the logo, determine your target demographic, primary colors, brand voice, tone, personality and how you want to position yourself in the market. Then, select the styles and elements accordingly.
Use it everywhere
Whether it is your website, your Instagram page, or coffee cups, leverage the power of your logo anywhere and everywhere you can. Use it on your social media profile pages, menu cards, coffee mugs, tissue papers, receipts, etc.
Design multiple variations of your logo
You will be using your logo on different assets, be it in print or digital. So have multiple sizes and formats of your logo ready. Also, create white and black versions of your logo.
Things to avoid while designing a restaurant logo
While designing a logo, it’s tempting to try various styles and techniques. However, here are a few things that you must avoid to create a successful logo:
Do not use multiple fonts
Do not go beyond two fonts. Multiple fonts can disturb the consistency and clutter the design. As you can see in the below example, which is not recommended.
Avoid cliches & overused symbols
Forks, knives, and spoons are overused icons in the restaurant industry. Think of ways to go beyond conventional symbols and icons. Do a competitor’s research to see the common elements, colors, and symbols. Find the gap and tap into the hidden opportunity to make an impact. The below example would never help you stand out so restrict using similar visuals in your logo.
Do not add too much text
Although text-based logos are simple and highly effective, do not write down everything in your logo. Keep it simple. Vary the size of the name and tagline to create an interesting visual.
The below example looks like only text and is very boring, you don’t want to be that, right?
Restrain from tweaking the logo
If you keep fiddling with your logo very often, it will diminish brand loyalty and undermine customer trust. Your logo should remain consistent so that it builds brand recall. In case, you change your logo, there must be an explanation of what’s changing within your restaurant complementing the logo change.
Wrapping Up
Now that we’ve covered everything from what makes a logo effective to creative logo ideas with examples to Do’s and Don’ts, it’s time for you to take out your paper and pen and start sketching your own restaurant logo ideas. Do not fear the blank page. You don’t have to be perfect on the first attempt. Your job is to flesh out as many ideas as possible.
If you need more design tips to brainstorm ideas for your logo, read our ten tips to get you started.
21 Creative Photography Logo Ideas & Design Tips
So you’re in the photography business…
The logo is required, so people remember the face behind those awe-inspiring photographs. You were determined to stick with that logo forever; however, it doesn’t speak to you anymore. Now, you are prompted to rebrand every few years because you’re dubious about whether it does the trick. Or, you have just started out, assembled an excellent portfolio, and now need a logo to get started.
Either way, you’re looking for a photography logo idea that bedazzles and stands out. You know that a camera icon doesn’t make the cut. Isn’t it what everyone is using? It’s like paving your path to getting lost.
The thing is, you want to be remembered, and for that, you want something you can stick to in the long run. In addition, you want your viewers to identify it’s you every time they see your work. This is why you need to design a logo that stands out from the noise, is memorable, and is easily identifiable.
Here’s a good thing.
We’ve done the homework for you and curated a list of the best photography logo ideas, design tips, and tricks that will help you go beyond the same old cliche logos, so you create one that strikes your viewers without being obtrusive.
Let’s get on to making them remember the face behind the camera!
But before we start, let’s narrow down a few parameters. Why? Because it will help us eliminate the unnecessary and focus on the right elements saving us time and effort.
Take out a notebook or open a note-taking app and answer the following questions:
What is your business?
What is the name of your brand and studio?
What feelings do you want to inspire in your audience?
How do you want them to remember you? What do you want them to say about you when you’re not around? Write down 3-5 words.
Remember, a museum is not about what’s on the wall but more about what’s not on the wall. It is a perfectly curated space to evoke a certain wave of emotions. Similarly, you need to eliminate and zero down on the essentials to create the perfect logo design you aspire to make. External factors do not distract you when you know what you want.
Now, it’s time to explore some ideas to spark your inspiration.
Simple photography logo ideas
Since the dawn of time, photographers have used their names in handwriting as their watermarks and logos. If you like nice and simple, then the best photography logos are acronyms and handwritten name logos.
Think of ways to create a compelling visual with your initials or grab your tablet, scribble your name, and adjust a few lines. Bold, soften or tighten, as per your preference, and Voila! It’s done.
You can also use script fonts; however, they’re not unique to you. In case you want to turn your handwriting into a font, but if it’s too overwhelming a task for you or you’re on time constraints, seek professional help.
Bordered photography logo ideas
Borders give a nice finished touch to the logos. A border plays with a viewer’s perceptual priorities. It creates a sense of separation from other surrounding elements and increases the visual impact. In a way, borders offer a neat dedicated space to the logo and allow ease of interaction with the viewers.
Go for inorganic shapes like rectangles, triangles, and circles to add reliability and stability.
Are you an outdoor photographer? Landscape photographer? Wildlife photographer? Or even a wedding photographer?
A nature-inspired logo truly captivates the essence and aesthetics of your business. It instantly communicates what you do. Think of branches, leaves, flowers and animal icons. For instance, logos that incorporate laureates, wreaths and rounded shapes enclose the enthusiasm and vibe of weddings.
If you’re a specialized photographer working in a niche-down industry, you can think of integrating the visuals that represent your industry. This helps you cut to the chase and attract the right prospects. Think of creative ways to combine photography and your industry to capture your elevator pitch.
You can also add a text or tagline to the visual. However, a visual representation is more memorable and creates a lasting impact.
A logo is the face of your brand. It is the representation of you and your business. So, you can mix ‘n’ match several ideas to create something completely unique. There are no blanket rules in design. So, if you have time and creative juices flowing, go crazy.
Now that we’ve looked at the ideas and designs, let’s cover design principles that will elevate your photography logos.
Color of a photography logo
You’ll use your logo as a watermark on photographs in print and digital media. It will be present everywhere, fighting for attention with your work. So your logo should be bedazzling, but at the same time, not obtrusive such that it deviates the viewer’s attention. Instead, it should subtly bring attention to itself.
Therefore, a minimalist palette works the best. Stick to black and white and pair it with a striking color — drawing just enough amount of attention. When choosing the bold color, consider the emotions you want to convey. Then, select the color that aligns with your brand tone and voice.
Photographers can select from a wide range of fonts. There is no one font style or typeface you have to stick to. Your work, industry and brand personality will determine the font for you. For example, decorative and serif fonts kindle beauty and work well for wedding photographers and agencies. Bold clean Sans serif fonts fit in with logos for wildlife photographers. Moreover, some photographs choose their own handwriting as a font.
Like any industry, the photography industry also has a set of overused icons and symbols. The most popular one that popped into your mind was the camera, wasn’t it? Google “photography logo ideas”, and you’d be bombarded with hundreds of logos with cameras. So your job is to go beyond the camera symbol. Avoid cliches at all costs. If you have seen it, hundreds of others have seen it too, and a few have incorporated it. So ditch the common and be creative. Think of ways you can tweak and twist an ordinary icon into an engaging visual
Look how Guitar studio uses negative space and letters to visualize a guitar in its logo. You can take a similar approach. Think of other common objects associated with photography, such as lens, shutter film, tripod stand, images, beams etc. See what fits the best.
Shapes of a photography logo
Shapes are powerful visuals. They are versatile elements that evoke emotions in our minds. Go with inorganic shapes — circles, rectangles and triangles.
Circles indicate compassion, love and completeness. In addition, they work great as social media profile pictures. Rectangles and squares convey stability, professionalism and efficacy. Triangles imply creativity and power. What is the first emotion you want to incite in your prospects? Select the shape that aids you in fulfilling the goal.
You’ll use the logo on many content formats and business documents — portfolio, photographs of varied sizes, social media accounts, website, business cards, and proposals. While designing, ensure that no details are lost in scaling. Also, it is good to have black and white versions of your logo.
Every brand asset, document and component of your business should convey the same emotions and message. While designing your logo, select elements like shapes, lines, icons and types that align with your brand voice. If it doesn’t align, it invokes a sense of distrust among prospects. So keep it consistent throughout.
Avoid clutter
A good logo is not about too many tiny little details but its ability to communicate. So try to boil your logo down to its core components without stripping away the aesthetics and visual interest. In our modern design logo ideas, we discuss how to create a logo with minimal elements. Scrutinize every element. If you need it, keep it and don’t, remove it. If you can twist it into something more creative, feel free to do so.
Never use stock images and clip art for your logo. It reflects how serious and dedicated you are to your work. As a creative, you should have a unique logo. If you need a designer for custom symbols, contact Design Shifu. We have designers available 24/7.
We hope we have sparked creativity with our list of photography logo ideas.
As they say, ‘Inspiration is perishable.’ So get your pen and paper out and flesh out your ideas.
Use design software to craft it. Many free and paid design tools are available online. Or you can also use a logo maker; however, it constrains you with limited elements, icons and typography. The best photography logos are not made with stock elements. So, an efficient option is to subscribe to a subscription design service like Design Shifu’s, where you get prompt results from professionals.
Good luck designing!
Modern Minimalist Logo Design Ideas: Practical Tips & Tricks
Designing your business logo has never been this easy — you can simply open a logo maker tool, type in your business’s name, select a few elementary shapes, press create, and Voilà! It’s done. You know that creating a good logo is not that simple, especially if you’re looking for a modern logo design or a modern minimalist logo design.
A logo isn’t just an ornament to your brand. It is the face of the brand. Your logo talks to your customers when you’re not present, subtly making your brand’s place in your customers’ minds.
So, how do you create a modern logo that’s timeless, memorable, and attractive and stands out from the noise?
With so many tasks for your attention, it’s hard to scour the internet to take ideas and inspiration. So, we’ve done some heavy lifting for you and pulled together everything you need to know about designing a modern logo, along with successful logo ideas and tips.
Let’s dive in!
But before we start, let’s understand what a modern logo is.
What is a modern logo design?
The term ‘modern’ translates to ‘contemporary’; however, when we talk about ‘modern’ in design or any creative industry, it is often associated with the aesthetic movement of the late 19th century emphasizing functionality over beauty.
A modern logo design embodies the adage ‘Less is more.’
By that definition, a modern logo design is not only a design that is relevant in contemporary times but also a fuss-free visual that communicates the brand’s voice, mission, and identity using clean lines and shapes, striking colors, and clear fonts.
And a good modern logo should be everything mentioned above and below (in the coming sections).
A modern logo follows certain design principles that set it apart from other styles. When you follow these principles, you can accelerate your creation process and achieve a better outcome.
Modern logo designs restrict to minimal color palettes and hues. These logos have bold colors, usually primary and concentrated tones, paired with black or white. They typically stick to a palette of 1-2 colors.
Since each color evokes a different emotion, be careful while selecting your color palette.
Pro tip: If you decide to add a bit more color, keep the elements simple.
For example, check out the Olympics logo, which has five colors. However, it is perfectly balanced with its symbols — circles representing rings.
Pro tip: Pick each element and try to remove it. If you can do without it, then do so. The idea is to boil it down to its simplest form without losing the essence.
For example, Airtable‘s logo comprises three geometric figures — two parallelograms and one triangle to form a stylized table using three colors followed by a wordmark. Also, see how the logo uses space to create the icon.
Typography: Best font for modern brand logo design
Since it’s all about keeping things tidy, sans serif fonts tend to work the best — bold clean lines with no swirls and swoops.
You can choose from the vast range of sans serif fonts. A classic traditional sans serif would align with an old vintage company, but a modern sans serif like Helvetica would be a wise choice if your company is a young lifestyle brand. So before picking up a font, consider your brand. How do you want to be viewed by the customers? Are you old and traditional? Young? Classic?
Choose your fonts and experiment with weight, space and slant to create a visual effect. However, stay away from adding ornamental flair.
Check out Marvel’s logo — a typographic logo composed of only two colors. The bold white letters of the logo are placed closely together to create a sense of movement, implying the urgency and hurry that is symbolic of heroes.
Pro Tip: If you don’t have enough time to find a font, choose something similar to Helvetica, Futura, or Open Sans. These fonts have proven to be successful over time.
Shapes, Symbols & icons
Visuals are easy to remember. So if you can use shapes to illustrate your business, that’s great. Shapes, symbols, and icons are the best way to show what you do to your audience. For instance, a pair of glasses would illustrate that the business deals in eyewear.
When you’re creating a modern logo, remember to use elementary shapes and symbols to communicate your message. Shapes and symbols should be less detailed and are generally more geometrical in their form.
Notice the clever use of negative space in this logo which brings us to our next design principle.
Negative space
Negative space is an underrated design element brands can use to spice up visual effects. Instead of using it as background, make it an integral element of your design, just like how Pentagram used it in the above logo.
Another example is IBM’s logo. The negative space elevates the design and communicates the brand’s two core values: speed and dynamism.
Do not confuse balance with symmetry. Gone are the days when balancing was creating symmetrical designs. Instead, balance refers to creating a visually appealing logo that looks uniform from all angles. It can be achieved using weight, space, proximity, and colors. So if you have a hefty bold icon, balance it with a lighter type or vice versa.
For example, Slack’s logo uses primary and secondary colors paired with white. It doesn’t contain too many lines or shapes. Asymmetrical logo with basically two shapes repeated. The design on the right is balanced with the type on the left.
Now that we have covered the essential design principles of modern logos, let’s move on to see stylistic logos so you can decide on the style that best speaks to you.
Modern Minimalist Logo Designs
Modern logos generally follow minimalist logo design principles.
What is a modern minimalist logo design and why should you go minimalist?
A modern minimalist logo strips down the decorative flair to their basic shapes, capturing the brand’s spirit in the truest form. A modern minimalist logo can be geometric, typographic, or both.
When creating a modern minimalist logo, adhere to lines and clean elements.
Think of ways to visualize your idea in basic shapes. Or do reverse engineering. Create a picture or your design, then think of ways to simplify it. See if you can remove any elements. If yes, do so. But be wary of not going overboard. You don’t want to lose the core message.
Uber’s logo is a great example of modern minimalism. It uses a simple font and never makes us feel like anything is missing. This is could be a great inspiration for a modern minimalistic logo design for your brand.
Geometric modern logo designs: Best for Contemporary Logo Design Inspiration
“You can’t criticize geometry, it’s never wrong.”
— Paul Rand
Geometry is foundational to design and us. Flowers, trees, leaves, animals, architecture, and everything around us follows geometric patterns and principles. We’re intrinsically drawn to geometry.
Besides mathematical precision, accuracy, and its profound presence in nature, shapes are versatile and tap into human emotions.
Four-sided shapes like rectangles and squares convey trust, stability, and reliability, whereas rounded shapes like ovals and circles convey eternity, love, and completeness. Spirals symbolize creativity, religion, and spirituality.
Identify the predominant values of your business and the emotions you want to inspire in your prospects. Then, use the relevant shapes in your logo. You can even combine different shapes as long as it preserves the neatness in the design.
Check out this modern geometric logo for inspiration and ideas.
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Modern creative logo design
A creative modern logo goes beyond the general styles and takes a creative edge to represent business and its values in exciting ways. You often play around with different logo styles to create a unique combination. Mix up literal with metaphorical or type with icons. Play with colors and weight.
Check out the logos of Iron Duck, Guitar Studio, and PlayStation below.
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The Iron Duck Clothing’s logo combines simple lines to create a hangar and duck, conveying the business name’s literal meaning and what they do.
The guitar studio plays with typography to create a shape of a guitar. It uses ‘i’ of Guitar, ‘s’ of Studio, and negative space to form the visual of the guitar without cluttering.
Playstation’s logo is an upright P with a flat-laying S designed with primary colors: red, blue, and yellow, with green as a soft transition.It takes an interesting take on its vision: innovation and tech.
Modern luxury logo design
A modern logo design style may give you the impression that the style would not work for a luxurious brand; however, iconic brands like Chanel have their logos built on the same principles to impart a sense of affluence, elegance, and grace.
Luxurious brands embody perfection. Legibility, symmetry, and balance are the linchpins of a modern luxury logo.
The logo of Dolce & Gabbana is a monogram logo formed from the combination of the initial letters of its founders using sans serif font, bold lines, and no twirls. It’s plain and distinct.
Chanel is another luxury brand with a modern logo. Designed by the founder Coco Chanel, the logo is a monogram formed by a pair of mirrored and intertwined C’s. It is clean, balanced, and symmetrical.
Abstract modern logo design
An abstract logo is worth more than a thousand words. Popular among startups and new businesses, abstract modern logos imagine objects with new meanings. They pack multiple concepts into one symbol. So if you have a lot to say to customers, try an abstract logo.
The Airbnb Logo is a perfect example to take inspiration from.
It symbolizes experiences, accommodation, and community. The inner loop is the location icon. The outside lines form the shape of hands. While the entire logo is an inverted heart that makes A.
So far, we believe you have picked up the style that aligns with your business. If not, here are a few things you must consider to understand your brand and narrow your want list.
Know the brand.
Whether you’re building a logo for yourself or a client, understand the business. What do you do? What is your mission and vision?
Research the industry.
See how top brands communicate themselves. Then, identify the cliches to avoid in your design.
Define the values
Think of how you want people to perceive your brand. What do you want your customers to say about you? Then, use it to define the values. For example, do you want to be young and friendly or classy and luxurious? Write down 3-5 values.
Some other tips for designing:
Have a mood board.
A mood board is like a small inspiration file for your reference. Whatever interests you, add it. Add pictures, colors, visuals, and texts to it. A mood board will help you formulate a loose concept and give a sense of what you want to build.
Get out your sketchbook.
Nothing beats a pen and paper. Draw without constraints, judgment, and pressure. Get your ideas out as fast as possible. Set a timer and keep going.
Subtract unnecessary elements.
View each element critically. Narrow it down to the basic shape. Play with it and see how to boil it down to the essentials while keeping it visually interesting. See if you can preserve the aesthetics by losing an element or two, and do so.
Keep it scalable
Scale is often neglected while designing. A logo is placed on business cards, social media posts, billboards, merchandise, brochures, documents, and other places. So scale your logo to ensure it looks good at every size and doesn’t lose any details. Use vector-based design software and download mockups to do so.
And that’s a wrap. We’ve covered everything you need to know about creating an eye-catching, memorable modern logo design & modern minimalist logo design that pulls in your audience along with a range of styles from modern minimalist logos to luxury logos and examples. So define your business, identify the style you want to model, and start creating.
We hope it helps you. However, if you still feel stuck, you may rely on experts at Design Shifu, offering complete design services at a flat rate.
