Logo, Website, Social Media: What should a founder Design First?
Need to launch a brand and don’t know where to begin? and What to design first? Your logo, website, or social media – the first thing you design can set the tone for your entire business path.
Each shapes how your customers perceive and remember your brand. Should you develop a clean website before you’ve got your visual identity sorted? Or launch social media to generate buzz while your brand is still developing?
This guide helps you decide what to prioritize—and why it matters
TL;DR
If you’re starting a business, start with your logo to build brand identity.
Then build a website for credibility and long-term presence.
Finally, use social media to engage and grow your audience.
Align design priorities with your goals, resources, and audience.
Why Prioritizing Design Matters for Founders
Every founder wants their business to make a memorable first impression. However, with limited time and budget, you can’t tackle everything at once. Knowing where to start ensures your effort supports business goals and brand clarity
A well-thought-out design strategy enhances credibility, attracts customers, and drives conversions. Let’s break down the three pillars—logo, website, and social media—to determine the best starting point.
Getting the order right saves time, avoids rework, and builds momentum
The Case for Beginning with a Logo
Your logo is the face of your brand. It’s the visual identifier that customers recognize with your company on all platforms. Here’s why starting with a logo is a good idea:
Establishes Brand Identity: A logo communicates your brand’s essence in a single visual.
Versatility Across Platforms: Regardless of whether it’s on business cards, websites, or social media, a logo guarantees consistency.
Creates Trust: An expert logo establishes credibility, compelling clients to have a go with your business.
A logo alone does not bring traffic and sales, however. It’s a building block, not the full plan. If budget supports, combine logo design with an additional component in order to project the greatest impact.
Why a Website Might Be the Priority
A website is your digital storefront, often the first place potential customers go to learn about your business. Here’s why founders might prioritize what to design first by starting with a website:
Central Hub for Information: A website provides a single source for your products, services, and contact details.
Visibility and Credibility: SEO helps customers find you, while a well-built site builds trust.
Control Over Branding: Unlike social media, you own your website, giving you full control over design and messaging.
On the flip side, websites require time, technical skills, and ongoing maintenance. If you’re not ready to invest, a website might not be the first step. A simple, functional site outperforms a perfect site that launches too late
Build a professional site effortlessly using platforms like Squarespace, which offers templates, hosting, and customization all in one
The Potential of Social Media as a Launching Point
Social media gives you low-cost, direct access to early customers. sites such as Instagram, X, or LinkedIn. Here’s why entrepreneurs may prefer social media as what to develop first:
Low Entry Bar: Establishing profiles does not require any cost, and design platforms such as Canva facilitate easy creation of images.
Direct Consumer Interaction: Social media enables direct interaction with customers in real-time, creating a connection with your audience.
Viral Potential: Compelling posts can rapidly go viral and increase brand visibility.
Social media, however, is not permanent like a website or single-shot impactful like a logo. It is also prone to changes in algorithms, which restricts reach.
It’s a fast way to validate demand or build pre-launch hype—but it’s not your foundation.
Use intuitive design tools like Canva to quickly create branded social media graphics, even without a design background
What to Design First: A Strategic Approach
Therefore, what to design first? It all depends on your business model, audience, and goals.
Use this roadmap to align your design priorities with your business model
Assess Your Goals
Are you concerned about brand recognition? Begin with a logo.
Need a platform to display products or services? Put a website first.
Want to create a community or test market fit? Start with social media.
Understand Your Audience
B2B startups usually prefer a professional site to build credibility.
Consumer brand businesses can pick up the pace using social media.
Assess Resources
Budget constraint? Social media is inexpensive.
Time to spend on quality? A logo or website provides long-term value.
Develop a Timeline
Week 1–2: Finalize logo
Week 3–5: Launch basic website
Week 6+: Start posting branded content on social media
By using this method, you make sure every design aspect complements the one before it, and thus forms a unifying brand experience.
Common Pitfalls to Avoid
When choosing what to design first, founders tend to fall into pitfalls that cost time and money. Steer clear of these:
Rushing the Logo: A bad logo can damage your brand’s image. Spend money on a professional designer or spend time perfecting it.
Neglecting Website SEO: A stunning website is pointless if it doesn’t appear on Google. Optimize for keywords such as what to design first” right from the beginning.
Erratic Social Media: Inconsistent visuals confuse your audience and erode credibility. Use a posted schedule and template designs.
Avoid skipping feedback. Early design reviews save time and improve output.
How to Execute Your Design Strategy
Once you’ve chosen what to design first, follow these actionable steps to bring your vision to life:
For Logo Design:
Hire a graphic designer or use tools like Looka or Hatchful.
Prioritize versatility, clarity, and emotional alignment
Test your logo across mediums (print, digital, merchandise).
Pro tip: Review across mobile and desktop before finalizing
For Website Development:
Use platforms like Wix, Squarespace, or WordPress for ease.
Include essential pages: Home, About, Services/Products, Contact.
Optimize for mobile and integrate SEO best practices.
Pro tip: Review across mobile and desktop before finalizing
For Social Media Setup:
Choose platforms where your audience is active (e.g., Instagram for visuals, LinkedIn for B2B).
Create a content calendar with branded posts.
Use analytics to track engagement and refine your strategy.
Pro tip: Review across mobile and desktop before finalizing
Balancing Speed, Quality, and Budget
Founders often face the dilemma of balancing speed, quality, and cost when deciding what to design first. Here’s how to strike the right balance:
Speed:
Social media launches fastest but often requires ongoing attention to scale
Quality
Invest in a high-quality logo or website for lasting impact. Social media can start with DIY designs but should evolve.
Budget
Allocate funds based on ROI. Evaluate which design task drives revenue or awareness soonest.
Startup Design Checklist
Defined branding goals (identity, traffic, engagement)
Created a professional logo that works across formats
Built a basic, SEO-optimized website
Launched active social media profiles with branded templates
Aligned content schedule with product/service timeline
Conclusion
Choosing what to create first—logo, website, or social media—lays the groundwork for your startup’s success. A logo creates brand identity, a website builds credibility, and social media generates engagement.
By evaluating your goals, audience, and resources, you can plan effectively and steer clear of pitfalls. Start with a logo to define your identity. Add a website to create authority. Use social media to engage and scale
With a strategic methodology, your design work will fuel business growth and brand awareness.Get the order right, and you won’t just look like a brand—you’ll grow like one
FAQs
What should a founder design first: logo, website, or social media?
The choice depends on your goals. A logo is ideal for brand identity, a website for credibility, and social media for engagement. Assess your audience and resources to decide.
Why is a logo important for a startup?
A logo establishes your brand’s identity, ensures consistency across platforms, and builds trust with customers, making it a strong starting point.
How does a website benefit a new business?
A website serves as an electronic storefront, supplying information, SEO traffic, and lead capture, and thus becomes crucial for sustainable growth.
Can social media take the place of a website for a startup?
Social media is wonderful for conversation but does not offer the same control and endurance as a website. It’s more useful as a complementary device.
How much should a founder allocate for design?
Budgets differ, but for logos and websites, prioritize quality. Use low-budget options such as Canva for social media until the revenue increases.
What are the common pitfalls of designing for a startup?
Rushing the design of a logo, ignoring website SEO, and posting on social media sporadically are the common pitfalls. Think strategically to avoid them.
The Influence of Branding Design in Marketing
Branding design is a crucial marketing component; it forms the foundation for a company’s identity and plays an essential role in its success in the marketplace. The concept of branding design encompasses the visual elements of a brand, including logos, color schemes, typography, and packaging, which collectively create a distinctive and recognizable image in consumers’ minds. Brand identity not only differentiates a brand from its competitors but also fosters consumer trust and familiarity.
As a result, perception is influenced, recognition is heightened, and consumer preferences and loyalty can be significantly influenced. By enhancing brand awareness and enhancing marketing efforts across multiple platforms, well-designed branding enhances a brand’s growth and profitability. Branding becomes essential for cutting through the noise in a crowded market where consumers are bombarded with choices.
What is Branding Design in Marketing?
The brand design process in marketing involves creating and developing visual elements that form the identity of a brand. A brand’s presence on the market is shaped by the design of logos, color palettes, typography, imagery, packaging, and any other visual elements. Branding design is about creating an identity that reflects a brand’s values, mission, and personality, making it easily identifiable for consumers.
For brands to communicate their message and build an emotional connection with their target audience, effective branding design is crucial. Brand recognition enhances a brand’s differentiation from its competition, and it influences consumer behavior significantly. Ultimately, branding design influences a company’s success and reputation in the marketplace through consistent use across all marketing materials and channels.
Why is Branding Design Important?
Branding design is critically important for several compelling reasons:
Identity and Recognition:
Designing a brand creates a unique identity for the company, making it easily recognizable to consumers.
Consistency Across Channels:
When visual elements are consistently used across all marketing channels, the brand becomes instantly recognizable, whether on social media, in advertising, or on packaging.
Emotional Connection:
It is important to create a psychological bond with the audience through branding in order to build customer loyalty and encourage repeat purchases.
Professional Image:
A professionally designed brand conveys credibility and trustworthiness, which are essential for attracting and retaining customers. It signals to potential customers that the company is serious and committed to quality.
Competitive Advantage:
In highly competitive industries, distinctive branding can set a brand apart from its competitors and highlight its unique selling propositions (USPs) making it the preferred choice.
Supports Marketing Efforts:
The purpose of branding is to support and enhance marketing campaigns, making them more effective. It provides a visual framework that can be leveraged across various marketing initiatives, allowing the message to be amplified and reach a larger audience.
Value Perception:
In addition to enhancing the perceived value of products or services, good branding can help businesses position themselves more favorably in the market. This can lead to better pricing power and higher profits over time.
Customer Loyalty and Advocacy:
Through effective design, a brand can foster loyal customers. These loyal customers can become brand advocates, spreading word-of-mouth recommendations that lead to growth.
What is the Difference Between Branding and Logo Design?
Below are some key differences between branding and logo design, two essential concepts in marketing that are often confused but serve different purposes.
Aspect
Branding
Logo Design
Definition
Branding is a comprehensive process that involves developing a unique identity and image for a company or product in the market. It encompasses a wide range of elements, including strategy, messaging, customer experience, and visual identity.
Logo design focuses specifically on creating a unique symbol or graphic mark that represents a company or product. It’s a crucial component of a brand’s visual identity.
Scope
Broad, covering various elements like brand values, voice, personality, customer perception, and marketing strategies.
Narrow, concentrating solely on the visual symbol used to identify the brand.
Purpose
To build a cohesive and consistent image that resonates with the target audience, fostering recognition, trust, and loyalty.
To create a recognizable and memorable mark that visually signifies the brand.
Elements
Includes logo design, color palette, typography, packaging, website design, marketing materials, and more.
Primarily involves the logo’s shape, color, font, and imagery.
Process
Involves research, strategy development, defining brand values and personality, and creating a consistent brand experience across all touchpoints.
Focuses on design principles, creativity, and visual aesthetics to craft a symbol that encapsulates the essence of the brand.
Outcome
A strategic brand identity that engages customers and differentiates the brand from competitors.
A distinctive and effective logo that can stand alone as the brand’s visual identifier.
Role in Marketing
Essential for storytelling, conveying brand values, and establishing an emotional connection with the audience.
Acts as the cornerstone of the brand’s visual identity, often the first visual element that consumers associate with the brand.
What is Branding and Identity Design?
Branding is the strategic process of building a unique market presence to attract and retain customers, focusing on conveying a company’s values, mission, and personality. It includes marketing, advertising, and the overall customer experience to establish a meaningful connection with the audience.
Identity design is a subset of branding that deals with the visual elements of a brand, such as logos, color schemes, and typography. It aims to create a consistent visual language that represents the brand across various platforms and media, enhancing recognition and coherence.
“Launch your brand’s visual upgrade with Design Shifu’s identity design services! Experience the power of cohesive visuals, from logos to color schemes and typography, with our expert touch. Design Shifu is where consistency meets creativity, ensuring your brand shines across all platforms. Let us help you redefine your brand identity with visuals that engage and connect.”
Together, branding and identity design form a comprehensive approach to developing a recognizable and trusted brand, combining strategic positioning with visual consistency to effectively communicate with and engage the target audience.
What is a Branding Design Strategy?
A branding design strategy is a comprehensive plan that outlines how the visual elements of a brand—such as its logo, color scheme, typography, and overall design aesthetic—will be developed and utilized to create a cohesive and recognizable brand identity. As part of the broader branding strategy, this strategy focuses specifically on the visual aspects that communicate the brand’s values, personality, and unique selling propositions.
It is the goal of a branding design strategy that all visual components work cohesively together to communicate a consistent message across all marketing channels and touchpoints, enhancing brand recognition, building customer loyalty, and separating the brand from its competitors.
How to Choose Visual Elements for Your Branding Design in 3 Steps
Key elements of a branding design strategy include:
Define the Brand Identity:
Establish the core values, mission, and personality traits that the visual brand will reflect.
Logo Design:
Creating a distinctive and memorable logo that serves as the face of the brand.
Choosing colors that reflect the brand’s identity and evoke the desired emotional response from the target audience.
Typography:
Selecting typefaces that complement the brand’s character and are legible across various applications.
Imagery and Graphic Elements:
Developing a style for photography, illustrations, and other graphic elements that aligns with the brand’s ethos.
Brand Guidelines:
Compiling a set of brand guidelines that dictate how the visual elements should be applied consistently across all branded materials.
Branding Designs Ideas
Here are a few notable examples of brands that have nailed their branding design, along with the elements that make their designs stand out:
1. Apple
What Stands Out:
Its clean, simple logo and product design reflects innovation and quality, creating a premium brand image. Apple’s branding design is synonymous with minimalism and sophistication. It emphasizes simplicity and functionality across all touchpoints with its consistent use of white space, sleek product aesthetics, and intuitive user interfaces.
2. Nike
What Stands Out:
Symbolizing motion and progress, the Nike swoosh logo is recognized worldwide. In its visuals, the brand utilizes bold typography and motivational messaging, appealing to both athletes and non-athletes. Branding is dynamic and inspiring, emphasizing empowerment and performance.
3. Coca-Cola
What Stands Out:
Known for its iconic red and white color scheme and classic typography, Coca-Cola’s logo is recognizable worldwide. Through seasonal packaging variations and marketing campaigns emphasizing happiness and togetherness, this brand maintains a sense of nostalgia while staying relevant.
4. Google
What Stands Out:
Google’s branding design is notable for its simplicity and use of vibrant colors. Its clean, uncluttered logo and interface reflect the brand’s approachability and user-friendliness. Its innovative logo design and imaginative doodles on the search engine’s homepage demonstrate the search engine’s dedication to creativity.
5. Airbnb
What Stands Out:
The Airbnb brand communicates its mission of creating a world where anyone can belong anywhere with its symbol of belonging (a combination of a heart, a location pin, and people). In its visuals, it uses friendly and warm imagery as well as real stories from hosts and travelers to create a community-focused image.
What Makes These Branding Designs Stand Out?
Consistency:
Each brand maintains a high level of consistency across all platforms and touchpoints, reinforcing brand recognition.
Emotional Connection:
These brands excel in creating an emotional connection with their audience through storytelling and imagery that reflect their core values.
Distinctiveness:
Their visual identities are unique and instantly recognizable, helping them stand out in a crowded marketplace.
Alignment with Brand Values:
The design elements align closely with the brand’s values and mission, enhancing the overall brand message.
Adaptability:
While maintaining a core visual identity, these brands also demonstrate adaptability, evolving their branding designs to stay relevant and engaging over time.
Frequently Asked Questions:
What is Brand Identity Design?
Brand identity design is the creation of the visual and tangible elements of a brand, such as logos, color schemes, and typography, that convey a brand’s values, personality, and objectives to its audience.
What is Visual Identity?
Visual identity refers to the visual aspects of a brand’s identity, including all the graphic elements like logo, colors, fonts, and imagery, that create a cohesive look and feel distinguishing the brand in consumers’ minds.
What is Branding in Graphic Design?
Branding in graphic design involves using graphic design principles and elements to build a strong brand identity and visual language that communicates a brand’s essence and values across all marketing materials.
What is Product Branding Design?
Product branding design focuses on creating a unique identity for a specific product, encompassing its packaging, labeling, and other visual elements that differentiate it from competitors and appeal to consumers.
What is Company Branding Design?
Company branding design involves crafting a visual identity and branding strategy for a company as a whole, ensuring consistency and coherence in how the company presents itself across various channels and touchpoints.
Branding Package Design: What to Include & What to Exclude?
As a founder or business owner, you’ve carefully crafted the essence of your Branding Package Design, which is crucial in establishing your brand as seamless and memorable. Whether you are introducing a new brand or reinventing an established one, your branding package acts as the linchpin to your visual image and communication profile.
It communicates how your brand appears, senses, and resonates with people, ensuring uniformity across platforms. Here in this blog, we will guide you through what to put in a branding package—and what to exclude.
However, the challenge lies in effectively communicating these essential brand values to your team, ensuring that every member is aligned with the brand’s ethos and can translate it into their actions.
To make this process easier, a branding package is used. Your brand’s communication package serves as a guidebook for everything that happens online and offline.
What is a Branding Package?
Imagine you have a cool treasure box. Inside, you keep your favorite toys, colors, and stickers—everything that makes you, well, you! Similarly, a branding package is like a special box for a company. It contains all the elements that make the company unique and easily recognizable.
This includes the company’s logo variations, color palette, typography, and even how they communicate with you (i.e., communication guidelines).
Why is a Branding Package Necessary?
Think about your favorite superhero. Iron Man, perhaps? Now, Iron Man has a special suit with cutting-edge technology, right? The suit and its features represent his brand!
Just like the suit helps Iron Man fight villains and save the day, a branding package helps a company stand out and be memorable in the vast world of business.
Imagine if every time you saw Iron Man, he wore a different suit and looked different. That would be confusing, right? Similarly, if a company keeps changing its logo, colors, and the way it presents itself, it confuses people.
A branding package keeps things consistent and clear, so you always recognize your favorite superhero… or your favorite brand!
What to Include in a Branding Package?
Logo with Variations
In a branding package, a crucial element is a versatile logo with variations. A logo visually represents a brand and is essential for shaping its identity. Variations in a logo provide flexibility, allowing adaptation to different platforms and contexts while maintaining consistency.
They ensure the logo looks compelling and recognizable across various mediums, from digital platforms to print materials. Different versions aid in brand recognition and recall, fostering a strong brand association.
To maximize the impact of logo variations, it’s essential to understand the brand story and target audience. Diversifying color schemes and ensuring design scalability are critical. Tailoring variations for specific contexts and seeking professional design assistance can significantly enhance brand identity.
Color Palette
A well-defined color palette offers several benefits. Firstly, it enhances brand recognition, as consistent colors across touchpoints create a strong association with the brand. Secondly, colors evoke specific emotions and convey the brand’s personality, fostering a deeper connection with the audience.
Lastly, a consistent color palette maintains visual uniformity, reinforcing the brand’s identity and professionalism across various platforms.
To create an effective color palette, start with in-depth research on color psychology and industry trends. Analyze how different colors align with your brand’s message and target audience.
Choose a set of harmonious colors that resonate with your brand’s values and objectives, ensuring they work well across digital and print mediums. A well-thought-out color palette is a crucial component in creating a memorable and impactful brand identity.
Typography
In a branding package, typography plays a pivotal role in conveying a brand’s personality and message. It involves selecting and arranging fonts that align with the brand’s identity, reinforcing its uniqueness, and enhancing overall design consistency.
Typography influences how the audience perceives a brand. Fonts have distinct characteristics—bold, elegant, playful—which must harmonize with the brand’s values. Consistent use of selected fonts in marketing materials, websites, and other brand elements cultivates a cohesive and memorable brand image.
To effectively utilize typography, research and select fonts that mirror your brand’s tone and resonate with your target audience. Establish primary and secondary fonts for various use cases, ensuring readability and visual appeal. Well-considered typography elevates your brand’s communication, creating a distinct and lasting impression on consumers.
Brand Guidelines
Brand guidelines within a branding package act as the compass for maintaining a cohesive brand identity. They define and standardize the usage of essential brand elements like logos, colors, typography, tone of voice, and imagery across all brand communications and materials.
The significance of brand guidelines lies in ensuring consistency and presenting a unified brand image. They provide clarity and specific instructions for proper brand representation, aiding internal and external stakeholders in maintaining coherence.
Additionally, brand guidelines enhance efficiency by streamlining design processes and facilitating seamless collaboration.
To create effective brand guidelines, cover all crucial aspects of branding comprehensively. Detail the appropriate use of logos, precise color codes, typography rules, and guidelines for maintaining a consistent tone and voice.
Visual Assets
Visual assets are foundational elements within a branding package, encompassing images, graphics, videos, and other multimedia components that significantly enhance a brand’s appeal and resonance. These visual elements serve to vividly convey the brand’s essence, values, and personality to the audience, making a memorable and lasting impression.
Incorporating a cohesive and compelling set of visual assets is pivotal for effective brand storytelling. Visuals can evoke emotions, convey complex ideas, and capture attention in a way that words alone cannot. When crafted meticulously, visual assets align seamlessly with the brand’s messaging, reinforcing its identity and creating a recognizable visual language.
By leveraging visual assets strategically across various platforms such as websites, social media, advertisements, and marketing materials, brands can ensure consistent communication and a strong brand presence.
Brand Merchandise – T-shirts, Mugs, Notebooks, Water Bottles, Branded Bags
Brand merchandise extends a brand’s reach beyond the digital realm, making the brand a tangible and memorable part of a customer’s everyday life.
When strategically designed and distributed, brand merchandise acts as a mobile marketing tool. Consumers who wear branded items become walking advertisements, showcasing the brand to a wider audience. This not only fosters brand recognition but also cultivates brand loyalty and a sense of community among customers.
Additionally, brand merchandise reflects the brand’s personality and values. Each item becomes a canvas for expressing the brand’s aesthetic, creating a strong connection with the consumer.
From apparel to accessories, brand merchandise embodies the brand’s essence, enhancing visibility and leaving a lasting, positive impression on both existing and potential customers.
Marketing Collateral
Marketing collateral within a branding package refers to an array of print or digital materials, such as brochures, flyers, business cards, and banners, designed to effectively communicate a brand’s message and offerings. These materials are crucial touchpoints that provide detailed information about the brand, its products, and its values.
Crafting marketing collateral with precision and aligning it with the brand’s visual identity is paramount. Consistent use of the brand’s colors, typography, imagery, and messaging reinforces brand recognition and trust. Whether distributed physically or digitally, well-designed marketing collateral acts as a persuasive medium, influencing potential customers and fostering brand loyalty.
By adhering to brand guidelines and maintaining a cohesive design, marketing collateral becomes a powerful tool in building brand identity, driving engagement, and effectively communicating the brand’s essence.
Digital Assets
In this digital age, most users will encounter your brand online. Defining digital assets in a branding package is necessary. Strategically crafted digital assets are utilized across websites, social media platforms, email marketing, digital advertising, and other online channels to convey the brand’s story, values, and offerings effectively.
Thoughtfully created digital assets captivate the audience, convey information, and drive engagement. Whether it’s compelling visuals or informative videos, these assets are designed to leave a lasting impression, ultimately influencing brand awareness, customer engagement, and loyalty in the highly competitive digital landscape.
A robust set of digital assets is instrumental in establishing a compelling and recognizable brand identity in the digital realm.
Packaging Design
Packaging design, a vital aspect of a branding package, has a profound impact on how consumers perceive a product and the brand itself. It involves the design and layout of the product’s packaging, carefully considering aesthetics, functionality, and brand representation.
An effectively designed package serves as the first point of physical interaction between the consumer and the brand. It should seamlessly integrate with the brand’s visual elements, color schemes, typography, and overall messaging.
Consistency in packaging reinforces brand identity and fosters brand loyalty. Moreover, a captivating and well-designed package tells a story, communicates product benefits, and sets the brand apart from competitors on store shelves or in the online market.
From the choice of materials to the design elements, packaging creates a unique brand experience. It is an opportunity to connect emotionally with consumers, influence purchasing decisions, and leave a lasting positive impression.
Brand Photography
In a branding package, professional and cohesive brand photography is paramount for conveying the brand’s essence and creating an emotional connection with the audience. Well-planned photoshoots ensure that the brand’s visual identity is maintained consistently across all marketing channels and materials.
Brand photography extends beyond product shots; it encompasses lifestyle imagery, corporate headshots, event coverage, and more. Each photograph should tell a story, evoke emotions, and embody the brand’s values and personality.
Investing in high-quality brand photography ensures that the brand is presented in the best possible light, resonating with the target audience and establishing a strong and memorable brand image. It’s a powerful tool for creating a lasting impression and reinforcing the brand’s narrative in the minds of consumers.
Brand Messaging
Brand messaging is the expression of the brand’s values, beliefs, value propositions, and overall personality. It encompasses taglines, slogans, mission statements, and any content that carries the brand’s name.
In a branding package, clear and consistent brand messaging is crucial for establishing a cohesive brand identity. It should mirror the brand’s personality, values, and unique selling propositions, effectively communicating what sets the brand apart from competitors. Well-crafted brand messaging engages the audience, helps in building a strong emotional connection, and contributes to a compelling brand story.
Effective brand messaging transforms the brand from being a mere entity into a relatable and enduring part of the audience’s lives, ultimately influencing consumer perception and fostering brand loyalty.
Brand Storytelling
While brand messaging is focused on delivering concise and strategic messages to convey a brand’s essence and differentiation, brand storytelling is about engaging the audience with a captivating narrative that emotionally connects them to the brand’s journey and values.
Consistent storytelling across various brand touchpoints, including websites, social media, marketing materials, and advertisements, weaves a consistent and memorable brand narrative, fostering a deeper understanding and resonance with the target audience.
Effective brand storytelling humanizes the brand, allowing the audience to connect on a personal level. It helps convey the brand’s values, beliefs, and the impact it aspires to make in the world. Well-crafted brand stories evoke emotions, inspire action, and position the brand in the hearts and minds of consumers, making the brand more than just a product or service—it becomes a meaningful and enduring part of their lives.
What to Exclude in a Branding Package & Mistakes to Avoid While Designing One
Irrelevant/Inconsistent Elements
In a branding package, eliminating irrelevant and inconsistent elements is vital for an impactful brand identity. Avoid including elements that don’t directly contribute to conveying the brand’s essence or message.
Inconsistency in design, color schemes, typography, or tone can dilute the brand’s image and confuse the audience. Streamline the package to focus on only essential elements that effectively represent the brand and resonate with the target audience.
A cluttered or inconsistent branding package can misrepresent the brand, making it essential to carefully curate and exclude elements that do not align with the brand’s identity and objectives.
Generic or Stock Materials
Utilizing generic or stock materials in a branding package can hinder brand distinctiveness and dilute the brand’s unique identity. Avoid incorporating overused, readily available images, templates, or content that fail to set your brand apart. These materials lack originality and can convey a sense of inauthenticity to the audience.
Opt for custom and tailored design elements to ensure that your branding package reflects the brand’s unique character, values, and message accurately. Strive for originality and authenticity in every aspect of the branding package to establish a strong and memorable brand presence that stands out in the competitive market.
Unapproved/Excessive Variations
Including unapproved or excessive variations in a branding package can undermine brand consistency and dilute its impact. It’s crucial to exclude any versions of logos, color schemes, or fonts that the brand guidelines have not authorized.
Uncontrolled variations can lead to a fragmented brand image, causing confusion among the audience and weakening brand recognition. Additionally, an excessive array of variations may overwhelm and divert focus from the core brand identity. Streamlining variations to a controlled, approved set ensures a cohesive and professional brand presentation.
The branding package should only showcase a well-curated selection of variations that align with the brand’s guidelines, effectively conveying the brand’s message, personality, and values.
Excessive Information
Excessive information tends to complicate the process of interpreting and implementing brand guidelines. Team members and stakeholders may struggle to discern vital instructions, resulting in inconsistencies in design, messaging, or visual representation. This can ultimately lead to a fragmented brand identity, harming brand recognition and cohesion.
For a brand to maintain a strong and unified image, it’s imperative to streamline and prioritize information within the branding package. Clear, concise, and actionable guidelines empower teams to execute branding strategies with precision, ensuring a consistent brand identity across all touchpoints.
A clutter-free, focused branding package simplifies compliance, making it easier to convey the brand’s story, values, and message effectively.
Unlicensed Fonts or Images
Unlicensed fonts or images can potentially lead to legal complications and reputational damage for the brand. Using fonts or images without proper licensing infringes on intellectual property rights and violates copyright laws.
Unlicensed assets compromise the brand’s credibility and professionalism. They may not align with the brand’s intended message or design standards, resulting in a disjointed and inconsistent brand representation.
Moreover, if legal issues arise due to the use of unlicensed materials, it can lead to financial penalties and legal battles, tarnishing the brand’s reputation and eroding trust with stakeholders.
To uphold the brand’s integrity and legal standing, it is crucial to exclude any unlicensed fonts or images from the branding package.
Negative or Controversial Content
Negative or controversial content can provoke strong reactions and backlash from the public, social media, or advocacy groups. It can divert attention from the brand’s core values and messaging, leading to a distorted brand narrative.
To safeguard the brand’s reputation and maintain a harmonious relationship with its audience, it’s imperative to exclude any negative or controversial content from the branding package.
Brands should focus on promoting a positive, inclusive, and respectful brand image that aligns with their values and resonates with their target audience, fostering long-term brand loyalty and a strong market presence.
Incomplete or Inaccurate Information
Incomplete information leaves gaps in the brand narrative, making it difficult for consumers to fully understand the brand’s vision, mission, and values. This lack of clarity can result in inconsistent branding efforts, as team members may interpret or convey the brand’s message incorrectly.
Inaccuracies further complicate this issue, as they can misrepresent the brand, leading to brand identity confusion among both internal and external stakeholders.
Such inefficiencies can trigger a ripple effect, impacting marketing campaigns, product launches, and customer interactions.
To maintain an efficient branding process, it is crucial to exclude any incomplete or inaccurate information from the branding package.
Get Expert Help from Design Shifu for Your Branding Package
Design Shifu should be your go-to solution for a comprehensive branding package that doesn’t strain your budget. We deliver unlimited graphic design services tailored to meet all your branding needs without breaking the bank.
At Design Shifu, we excel in crafting compelling logo designs, web and app layouts, email templates, business cards, newsletters, and more, ensuring you have a complete branding arsenal at your disposal.
Our pricing model, designed with your convenience in mind, sets us apart. For a flat monthly rate, request as many design assets as you need, from logos to flyers to package designs, and pay just one fixed price each month.
Don’t let cost barriers hinder your path to a remarkable branding package that drives revenues. Sign up for Design Shifu today and experience the difference. Ready to elevate your brand? Book a demo now and let our designers bring your vision to life.
Best Illustrative logo design ideas for your inspiration
Why do you need a logo for your company? Think about the most well-known brands; the first thing that comes to mind is their logos; when you see these logos, you already know what items they sell and what kinds of services they provide. This is why you need to invest in a competent designer.
Therefore, investing in a quality logo design is essential if you want your business to succeed over the long haul. A robust logo design will help you attract customers, make an excellent first impression, and serve as the focal point of your brand identity, increasing brand awareness and loyalty over time.
For every person or industry, logo design is an essential component of branding, and a brand’s logo will help it communicate its message and philosophy.
Why is an Illustrative Logo a good choice?
Illustrative logos can significantly influence and increase brand recognition depending on the type of brand, the market segment, and the target market. An illustrative logo can be a fantastic way to build a logo’s brand in a highly competitive market.
The logo’s illustration goes beyond classic representation and includes a very finely detailed logo that would astound the audience.
However, not all logos are created equal, and in this blog post, we will discuss the different types of illustrative logo designs.
Illustrative Logo Design Ideas:
Minimalist Illustrative Logo
The most potent and well-designed corporate identities frequently have a minimalistic aesthetic. Designs with the most straightforward and compelling layouts stand out the most in the corporate world.
Mascot logos feature an illustrated person or character who will represent your company visually; this person or character will also serve as the spokesperson for your brand and will be the subject of most of your company’s advertising.
Mascot logos are a fantastic alternative for a kid-friendly logo. They help your brand connect with your audience and develop distinctive branding, and typically, businesses whose primary target market is families and kids employ these types of logo designs.
To create a new brand image, the brand image and the text bearing the brand name may be placed next, layered on top of one another, or combined.
Combination marks are the most preferred method of logo creation since your brand name can be quickly connected to an image or mascot logo, and they both help to strengthen your brand. Since these types of logos include text and an image, they aid in connecting your business with that image. In the future, these brands can omit their names from the logo and rely solely on a logo symbol.
These logo designs are one-of-a-kind, custom-made symbols to represent your brand. Abstract mark logos are symbols with a pictorial element, but they avoid literal reproduction from any image. Instead, they develop their brand logo through abstract geometric patterns.
This logo design is particularly effective since it condenses your brand into a single image. However, they are distinctive icons because they don’t resemble anything else. The advantage of these logos is that you may symbolically communicate what your firm does and its philosophy without relying on cultural connotations; they do this by utilizing shape, color psychology, and other design elements.
Emblem logos, which incorporate a symbol, font, or icon with seals, crests, and badges, are the traditional form of logo design. The logos are ideal for a classic look and are used by various businesses, including sports teams, schools, government organizations, and the car sector.
Many businesses have successfully upgraded their traditional emblems to match the 21st century despite their classic feel.
Emblem logos can still be less adaptable and flexible than other logo design styles due to their higher level of detail and the fact that the company name and its symbol are rigidly intertwined.
There are Letterforms logo design types and monograms’ more understated letter-based counterparts. Letterform logos only employ one letter, typically the first letter of the company, and these brand identifiers need to be bright and appealing to help viewers associate your logo with this one letter.
Letter logos are ideal for print and digital use because of their responsible and scalable minimalistic anatomy.
Wordmarks or logotypes are font-based logo designs that emphasize a company name with a particular typeface representing the firm’s philosophy and feelings. Many well-known brands and large corporations, including Coca-Cola, Google, and Uber, employ this logo design.
When your business or brand has a memorable name, and you can center your branding efforts around it, this logo design works exceptionally well. The combination of unique naming and powerful typography increases brand recognition. Since the name dominates these logos, the font choice or creation must be perfect for conveying the company’s core.
Where to find an excellent illustrative logo design?
At Design Shifu, we make it super simple for businesses to get illustrative logo designs while saving them money, time, and worry. Design Shifu’s logo designers are devoted to detail when designing your logo.
Design Shifu designers read your design brief and make sure to create a logo that fits your brand perfectly. Also, they strive to make a logo you love. Additionally, you can request a new designer if a designer’s logo doesn’t meet your style!
Give your business an illustrative logo at the get-go. Subscribe to Design Shifu today and try it 100% risk-free for 14 days!
Most Popular Clothing Logo Design Inspiration & Ideas
When you start a clothing line, you start it with a long-term goal. It is not just a few days’ affair; it is for several generations.
Your creativity must be conveyed in the most effective way you can, whether it is subtle or loud.
Logos are designed in a variety of ways to determine their usefulness and lifespan. A logo’s ability to become famous over time depends on a number of design aspects. Your brand identity is greatly influenced by the visual identity you develop, whether you’re a start-up, a prominent fashion brand, or a small store.
We have compiled a great list of brand-building clothing logo design inspiration for your consideration, here you go:
Clothing Logo Design Inspiration
Puma
What exactly is the Puma brand, and why is it so well-known? The fact that Puma is a top brand for sports and lifestyle products is well known.
Rudolf Dassler, the company’s founder, came up with the concept for the logo. He thought that the qualities of a cat, such as speed, endurance, and agility, should be connected to his products. According to him, an athlete’s movement exhibits these same features. Every athlete who sees the emblem is reminded of their tremendous potential and limitless opportunities.
The list of the best fashion labels, including Giorgio Armani and Gucci, is headed by Versace, a company known for producing some of the best haute couture and accessories. The exclusive logo of the high-end clothing line is very well known.
The head of the Greek legendary character Medusa appears in the Versace logo. The ruins’ floor in the region of Reggio Calabria, where the Versace siblings used to play, served as the inspiration for the logo.
In recognition of Medusa’s ability to make people fall in love and leave them unable to escape, Gianni Versace made her the Versace collection’s emblem.
Versace’s logo is a beautiful work of art. One of the solid visual identities in the world, the Versace logo is well-balanced, appealing, and forceful.
The original Hermes logo was aesthetically beautiful and clear, emphasizing the company’s line of business. The most striking aspects of the logo are a fine coach, a clean, tidy horse buckled into the harness & an attractive guy standing next to it.
Underneath it was a brand name and the location of its inception. The Hermes Paris logo hasn’t been modified much over the decades.
The Hermes logo is inspired by the Greek god Hermes, the messenger of the gods and patron of travelers, commerce, and thieves. The logo features a depiction of Hermes’ staff, known as a caduceus, which was a symbol of peace and diplomacy. The logo also includes the brand name “Hermes” in capital letters. The design of the Hermes logo is meant to evoke the brand’s roots in luxury and craftsmanship and its association with Hermes, the god of travel and commerce.
The logo’s overall design is simple and elegant, with clean lines and a classic font for the brand name. The combination of the caduceus and the brand name creates a strong, iconic image that is easily recognizable and associated with luxury and quality.
One of the top and most well-known international brands, Zara, serves both men and women worldwide. Even individuals who have little interest in fashion are drawn to the brand because of the logo’s extensive history.
The Zara logo is a simple, modern design that features the brand’s name in capital letters. The font used is a sans-serif typeface, which gives the logo a clean and contemporary look. The letters are all the same size, with no additional ornamentation or flourishes. The brand name is usually white against a dark background, creating a high-contrast look that makes the logo stand out.
The overall design of the Zara logo is meant to convey sophistication and modernity and to reflect the brand’s focus on fashion and style. The clean, minimalistic design of the logo reflects the brand’s commitment to simplicity and functionality, while the high-contrast color scheme helps to make the logo instantly recognizable.
The H&M logo design is inspired by the brand’s initials, “H” and “M.” The logo features the letters “H” and “M” in capital letters, with the “H” placed above the “M.” The letters are designed in a simple, sans-serif font and are colored in a bright red hue.
The design of the H&M logo is meant to be simple, with a bold and vibrant color palette that is easily recognizable and eye-catching. The logo evokes the brand’s focus on fashion and style, and the red color is often associated with energy, passion, and excitement. Using capital letters in the logo also adds strength and confidence, reflecting the brand’s position as a leading player in the fashion industry. Overall, the design of the H&M logo is meant to be modern and stylish, appealing to a wide range of customers who value fashion and quality.
The new Uniqlo logo is striking and effectively portrays the brand’s character, Japanese design, and craftsmanship. The color scheme and design convey Japanese symbolism. The Japanese flag is represented by the colors red and white. The square shape is reminiscent of the name seals that are customarily applied to items in Japan to signify ownership and validity. Combining Japanese characters and Roman letters also conveys the strong trading ties between the United States and Japan.
The design of the Uniqlo logo is intended to be clean and minimalistic, reflecting the brand’s focus on affordable, high-quality basics.
It is meant to be timeless and versatile, as it can be used in various contexts and paired with different design elements. The logo is often combined with other graphic elements, such as images or patterns, to create a cohesive look for the brand’s marketing materials. The logo’s simplicity allows it to be easily recognized and remembered and helps to communicate the brand’s focus on simplicity and functionality.
Every iconic logo has a connecting design theme. This theme will frequently be related to the brand identity in terms of color scheme, forms, or other elements, such as font choices. Every choice should be consistent with the client’s brand to maintain its strong theme.
Choosing the Right Fonts
The most frequently used fonts for clothing logos are simple straight fonts. This is because it better conveys brand aesthetics rather than complex writing or static lettering. The typeface you use for the clothing is one of the essential components in making it distinctive, which everyone desires.
Relevance
Consider the audience you’re aiming to attract while choosing fonts, colors, and symbols. Your ability to connect with your market will improve if you use the proper balance of these components for your clothes logo design.
Simplicity
Make sure to design a simple and unique logo because your clothing logo will work with limited space. You want to create a clothing logo that briefly yet clearly expresses the character of your brand.
Why Should You Avoid Doing Clothing Brand Logos Yourself?
It may seem simple to understand these concepts for clothing brand logos, but it can be a lot of work to put them together. It is possible to stretch a few dollars by creating your own logos or experimenting with internet logo makers. Although your artistic eye may pass muster, you just need to be able to design a memorable logo that will grow with the company.
Takeaway
If there’s one visual that you need to nail from the start, it’s the logo.
When brainstorming for your logo, ensure it reflects your business’s identity and value proposition. Only then can you create a logo that stands out from the crowd.
If you’re looking for a partner in creating visuals that will appeal to your audience, look no further than Design Shifu. With our flat monthly rate, you can have all the graphic design you need – from logos to ads – for a modest monthly subscription fee.
We offer a 14-day risk-free money-back guarantee so you’ve got nothing to lose! Get started here.
16 Modern Construction Company Logo Ideas
Visual branding in the construction industry is overcrowded with logo marks and emblems of buildings and helmets.
For small businesses, it becomes a challenge to create a unique brand identity through their logo that gives them a competitive edge. Business owners struggle to find time and energy to create a logo while handling other administrative tasks.
Learn everything you need to create stunning, modern logos for your small business to represent your brand effectively and stand out from the competition.
What is a modern logo design?
Often, people confuse modernism with minimalism. Modern logo design is a combination of design principles and the latest trends. It doesn’t necessarily mean a monochromatic logo with an abstract shape. From flashy, neon design to abstract line art, it could be anything. The key is the ‘popular’ art form.
While traditional designs emphasized the right colors and shapes, modern designs focus on alignment between the elements. In a nutshell, modern designing is not only about the colors, illustrations, or typography but also about alignment, balance, and symphony between the elements that evoke the intended emotion in the viewer.
A classic and easy-to-understand example is the famous swoosh of Nike, which is impossible to not recognize. A logo born in 1971 can teach a lot about modern design. The swoosh represents action, subconsciously capturing the sense of movement — exactly what Nike stands for. It communicates the brand’s tagline and messaging, “Just Do It.”
Ultimately, modern designs prioritize messaging over decorative design elements. Usually, the aim is to create an easy-to-remember design without compromising brand identity. Let’s explore popular construction logos to understand them in a better light.
Not all logos are enclosed in a solid shape, like a rectangle or square. Experiment with various colors and symbols, or blend the brand initials with a general shape to explore new possibilities.
For instance, the Urbanity logo. The logo appears to play with a solid shape and the brand’s initial letter “U” to find a unique form. The straight lines represent skyscrapers which symbolize urbanism.
How can a logo help you build trust in your customers’ minds? You illustrate exactly what you do and let them see what they can expect. Although the house icons are overused, you can find new ways to distort and recreate them in a new way to communicate.
For instance, check out these logo concepts that blend the commonly used house icons with unique typography to create visual interest.
Yellow is a popular choice in the construction industry. But what distinguishes this logo is the 3D appearance. The three bold lines that give an appearance of an architectural structure with a shadow offer a 3D appeal. Moreover, it uses an unusual combination of bold and regular font, which draws the viewer’s attention to read the company’s name.
You can also experiment with different font combinations for your brand, especially if you wish to focus on typography.
Another combination logo that cleverly uses lines to create a structure and engulf the company’s initials inside it. Many modern designs use word art to stand out. The reason is that it incorporates text and icons into a single imagery. Customers can easily identify your company with these unique logo designs.
Dexson Construction’s logo is a combination logo with a geometric shape and Sans-serif font. If you look closely, you would see a house carved out of a square. The clean lines and squares denote strength, authority, and elegance.
While many would argue whether mascots can be modern, it truly relies on how you wish to portray your brand and establish yourself in the market. Mascots are notoriously difficult to remember and comprehend at first glance and take time to build a reputation among your audience, but they are excellent choices for establishing a distinct identity.
Design a character with the right tools to convey what you do. To keep it modern, simplify the details like eyes and nose. Why not take help from Design Shifu to design a mascot for you? You get unlimited graphic designs and a dedicated designer to take care of all your design needs.
If there is one characteristic associated with modernism, it is aesthetics. It is about stylishly presenting complexity. Rather than demonstrating the house and building separately, the logo blends the two symbols together to create a distinct appearance. The design also incorporates the initials of the company’s name, ‘l’ and ‘h’. The colors, lines, and symbols clearly communicate the kinds of construction projects the company undertakes.
Overlays are an excellent way to amplify visual interest. This logo, for instance, plays with straight lines and symmetrical geometric shapes. The color palette comprises just one color to maintain minimalism in the design.
While silver color is associated with steel and other construction materials, it also evokes a sense of mystery and exclusivity. This logo creates relevance and familiarity using clean silver beams that appear like a row of buildings inscribed in a circle. According to shape psychology, a circle illustrates stability and completeness, thus building on trust with its audience.
Designed by Nikas Geisleris, Konstruct’s logo is a combination of symbols and typography. The symbol constructed from straight lines resembles the letter ‘k’, the building plan, and the beams. It would also work as an effective brand mark for the company.
Ferry Construction’s logo is a monogram with block lines. The letters ‘F’ and ‘C’ are positioned such that the final output resembles a construction plan. The logo accompanies the company’s tagline, clearly communicating its core values to its audience.
Pyramid Builders
Pyramid Builders logo is an elegant, minimal logo made of a triangular shape. It conveys the brand tagline and its literal and metaphorical values. Besides being a symbol for the pyramid, the triangle pointing up denotes stability, power, strength, and uniqueness.
You can also use triangular shapes in your logo or position your elements in a triangular layout to convey similar values.
Another typography logo that uses colors, slants, and positioning to win customers’ trust. The modern typeface Helvetica Neue Black font, with no swoops and superfluous details, gives it a neat touch. The green color creates distinct highlights drawing the viewers’ attention.
Modern logos usually experiment with typography, like Whiting-Turner’s logo. The bold and vibrant orange color of the bold typeface contrasts with the white background. While orange conveys warmth, safety, and shelter, white communicates firmness, balance, and steadiness.
Skanska is one of the world’s largest construction companies. The logo is well-known for its stunning blue color and plain typography that joins k and A. The logo conveys modern thinking, and authority trust. The reason why Skanska gets away with a simple typography logo is its wide popularity and reputation. The purpose of the logo, then, becomes to build a brand recall rather than communicating its brand messaging.
Structure Tone is one of the premier interior and renovation companies. And its minimal logo conveys its values. The rhombus with a solid color on one side and lines on another makes up a nice brand mark logo that can be easily scaled to fit different brand assets like business cards and social media profiles. The straight lines depict honesty, trust, and uniformity. Additionally, they also create a sense of moving forward.
How to modernize your construction company logo?
If you’re not a designer, it is normal if you don’t know how to design a logo. Unlike trends, logos do not change with recent fades. You have to create a timeless logo that stays even after the trend fades for years to come. However, logos for big brands like Google and Facebook too undergo changes to stay relevant to their audience.
If you are creating the logo for the first time or have a logo that looks outdated and irrelevant, here are a few tips to help you update your logo:
Limited bold colors
Limit your color palette to one or two bold colors paired with black or white. If you wish to have more colors, tone down other elements to create clean impressions.
Clean Typography
Modern design cherishes clean lines of Sans-serif fonts with no swirls and twirls. Check out typefaces with different weight, space, size, and slant to find the best match.
Minimal symbols and icons
While many modern logos drop the visual icons to simplify their design, you can opt for minimal icons and geometric patterns if you wish to include symbols in your logo.
Simply layout
With the ever-reducing attention span, keep the layout of your construction company logo clean, spacey, and simple so a viewer can memorize it within a glance. Avoid intricate details.
While bold lines and colors can easily grab attention, design your logo such that it can scale to fit any medium, from digital to print, like business cards and giant billboards.
Wrap Up
Being relevant and creative is no longer an option for brands they may neglect. To build strong brand recall and recognition, invest in your visual identity and create a logo that is appealing, timeless, and memorable. A logo that establishes your credibility and attracts new business. Define your brand messaging, values and guidelines, and determine the type of logo you want. Use our list of modern construction logos to design your own. Experiment with a few designs before selecting one. And flaunt it proudly on every document, marketing material, flyers, and card to have maximum impact.
If design is not your strongest suit, consider professional services like Design Shifu to share the load. Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.
15 Practical Financial Services Company Logo Design Ideas
Struggling to create a logo for your finance business?
Successful companies invest millions of dollars in their brand identity to develop strong brand recognition and association. Logos act as the “face” of the business because they are memorable and recognizable. We have covered several logotypes along with examples to unblock your creativity and get you designing.
Scroll down to find our list of financial services company logo design ideas.
Financial services company logo design ideas
Financial Monogram Logo Design Ideas
A monogram logo combines the initials of the business name to create an interesting design, which may or may not form a new shape or an icon. The advantage of a monogram logotype is it is device responsive, which means it can be placed on a medium of any size effortlessly.
The logo created for the Bank of Cashton is the perfect example of a monogram design idea. This logo is the integration of two alphabets B and C. It has a solid font and subtle color palette, which goes well with the motto of any financial service provider. It appears robust and professional.
Financial Brand Mark Logo Design Ideas
A brand mark logo combines image and text for quick identification of the business. By simply removing all letters, phrases, and other information from a logo, brand marks allow your business to visually communicate its meaning to audiences. Just like the MasterCard logo. The MasterCard logo is a vibrant geometric design made up of two overlapping orange and red circles. The color scheme of the sign stands for growth, vitality, and mobility, while the circles represent collaboration and unity.
ING, a global financial institution of Dutch origin, incorporates its Dutch heritage and culture — the national animal of the Netherlands (lion) and the nation’s official color (orange) — into its logo. The lion used in the logo denotes power, bravery, and force. ING promotes its brand through its emblem, which features a lion icon to demonstrate that they have a firm foundation.
The Chase Bank logo has one of the best financial logos. The brand mark is a blue geometric pattern, which depicts cash flow. In a world, which is becoming increasingly digital, the logo still thrives because of its presence on almost every business asset and merchandise. Customers are familiar with it via online and mobile platforms, as well as from millions of credit and debit cards and thousands of ATMs and locations. Chase adopted the solid blue color octagon in 2004; it continues to be a strong, instantly recognizable sign for the Chase brand.
Financial Wordmark Logo Design Ideas
Wordmark logos prioritize text and typography. Usually, the organization’s name is the only element included; no mascots, symbols, or badges.
The Berkshire Hathaway logo is a simple wordmark logo in New Times Roman typeface. It is both straightforward and effective. The logo has a professional air to it and is comprehensible, trustworthy, and memorable.
The mobile bank, Allies logo, is another wordmark logo. Despite being straightforward, the fun circular curve in the letter “a” is an interesting detail.
Deloitte has a custom sans-serif typeface with some of its corners chopped diagonally. Along with the bold title case, the solid lime-green dot provides distinction to the black logotype and symbolizes growth, riches, and advancement.
Financial Combination Logo Design Ideas
A combination mark is just a logo that combines both the logotype and the logomark. Combining text and image or icons improves the branding message and makes it clearer what a company is all about.
Just like in the case of the Bank of America logo. Changes to the American flag represent the bank’s affiliation with American ideals. In addition, the rectangles resemble a farmer’s field, which communicates directly to their primary audience of farmers.
Similarly, an English business called Prudential focused on offering financial and insurance services. A simple, classy emblem is the central focus of the design, which is surrounded by a wordmark. The woman seems gazing into a mirror in her hand. A coiled serpent on the left is an ancient symbol of wisdom. The woman’s face, as the company’s website claims, humanizes the company in the faceless world. The emblem symbolizes core values: Prudence, Justice, Fortitude and Temperance. It also stands for understanding of the past, present, and future.
Emblem Logo Design Ideas
Financial institutions adopt emblem logos to convey a vintage feel and to appear dignified and well-established. This kind of logo is a great option for organizations today who wish to portray assurance, dependability, tradition, and legacy. Some emblem logos also include text inside the symbol. You can also consider badges, seals or crests if you want to accentuate the history and legacy and design a vintage logo for your finance business.
The UBS logo consists of a three-key emblem in black next to the red lettering “UBS.” The intricate design of the keys stand for the core values of the business — confidence, security, and discretion. The decorative components at the lower ends of the keys are reminiscent of old coats of arms, while those at the upper ends of the keys demonstrate a higher level of security. The UBS emblem therefore symbolizes the long history and tradition of the bank.
Liberty Mutual Insurance plays around with the Statue of Liberty as its emblem in the logo. The company’s trustworthiness and accountability are reflected in the emblem, which gives clients a sense of security. The use of such a powerful symbol in a company’s visual design communicates trust, experience, professionalism and responsibility.
Mascot Logo Design Ideas
Mascot logos often have comical exaggerations. They portray the personality of the brand with interesting faces and characters. Brands like Duolingo have extended their mascots into other aspects of their marketing to establish their position in the industry. Mascots add a touch of personalization to your brand.
Understand your audience, brand messaging and mission while designing your mascot. For example, this mascot logo template, with a man holding a bag of cash, would resonate well with an Indian audience.
Captain cash is another example of a perfect mascot logo design. Captain Cash presents itself as a personal company by having an upbeat-looking mascot in their logo. They aim to reduce the fear associated with borrowing money. The fact that Captain Cash incorporated humor and enjoyment in its financial logo sets it apart from other online cash loan providers in Canada.
Abstract Logo Design Ideas
The versatility of abstract logos makes them a popular choice among firms who have a lot to say. Abstract designs enable businesses to convey more ideas and emotions through one sign. These logos may be minimalist with a line-drawn image that conveys a brand’s message or have complex non-literal imagery using symbols, forms, patterns, or pictures.
Abstract logos that stand out are simpler to recall like the logo of Airbnb. If you use a basic or well-known symbol, your logo will be easy to forget and blend in with thousands of others. So, play with shapes and typography to create an original symbol.
For example, the MJM logo has an umbrella that is saving the letter from lightning. This is such a clear message to showcase the business ideology. This is what an abstract logo is all about. It speaks a ton for your business.
Deutsche bank’s logo is also a great example of abstract logo design. The emblem draws attention to the distinctive position that the Deutsche Bank occupies. Even in a difficult economic climate, the diagonal line suggests that Deutsche Bank is committed to executing its own line and competing in the financial sea. The square represents steadiness.
Illustrative Logo Design Ideas
Logos with illustrations often have intricate design components. Typically, pictures of a small segment of what the business does, a picture of the company name, or even a mascot or figure that is used to symbolize the nature of the business.
To expand the brand internationally, Nova Scotia bank changed its name to Scotiabank in 1975. A logo with this term and the recognizable symbol of a stylized “S” simultaneously appeared. A globe, a representation of the fact that the global corporation has a network of branches all over the world, was placed in front of the letter. White was the secondary color, and red was the dominant color. This illustrative logo design made various headlines back in the days.
Two blue and green vertical spirals make up the renowned Standard Chartered logo. The spirals, which are intertwined to create a three-dimensional impression, represent a strong and dependable cooperation between the bank and its clients. The bank stands out because of its distinctive, easily recognizable illustrative spiral Standard Chartered logo.
Best practices to create a financial services company logo
A creatively balanced logo design draws positive attention and makes a great first impression. A well-designed company logo will bring all the elements of your brand together and spark dialogue with your clients and customers. Here are some design components you must consider while designing your logo:
Color
Colors evoke different emotions. Several meanings are attached to each color. Many financial institutions choose one color in their logo, leaving the remaining elements in either black or white. You certainly don’t have to use just one color. You can combine more than one color to create a cohesive brand color story. A good practice is to pick your brand colors. If you don’t have defined your brand identity yet, observe your company assets, materials and social media pages. What colors do you majorly use? Define the emotions you want to evoke. Create a palette out of those colors. Stick to 2-3 colors.
Symbol
Our brain takes only 13 milliseconds to process an image. Using icons and symbols that illustrate what you do enables your target audience to decipher your business message quickly. A corporation that specializes in long-term investment may select a tree or mountain, while an international finance company might use a globe or map. Design a symbol that captures what makes your organization unique rather than the overused coins, dollar signs, and charts icons. Avoid using stock illustrations.
If it’s overwhelming for you, consider professional help. Subscribe to Design Shifu and get your logo designed at a flat rate.
Layout
A well-designed logo communicates professionalism, trust, and credibility encouraging visitors to stick around and contact you in times of need. A cluttered layout may speak otherwise. Ensure that the elements are balanced and have uniformity. Do not cram elements into your logo that your audience is unable to decode it.
Typography
If you use typography in your logo design, be careful of the typeface, font size, and colors. You can download new fonts from websites or create an original font too. Financial institutions can choose from sans-serif to serif range of fonts depending on your brand messaging. While companies with a long history opt for serif fonts, newer tech-led financial companies go for sans-serif fonts like Futura to communicate their modernity and futuristic vision.
Lastly, prioritize fundamentals over design trends because your logo will stick with your business for years to come, unlike a trend that fades away within months.
Wrap Up
A company’s logo encapsulates the brand’s complete story a visual, forming a crucial aspect of the company’s brand identity. People start recognizing your logo as your brand expands, and familiarity promotes trust and credibility in your business. So, invest your energy and time wisely to create a memorable visual identity for your business.
Follow the tips and create an instantly recognizable logo that distinguishes you from your competitors. Want help designing a logo for your finance business? Get a dedicated designer and unlimited graphic designs for just $399 per month with Design Shifu.
Best Vintage Logo Design Inspiration for your Brand
Not every brand needs to adopt modern design trends while weaving its corporate strategy. Who said vintage and retro wouldn’t tie in with your audience?
As industries expand and more players enter the market, businesses need to play on different specialties. One can be its long history and years of experience; the other can be its relevance with culture and belongingness. Vintage logos allow brands to connect with their history to attract the right audience.
The first move for a brand to successfully tell its story starts with its logo. Each design trend represents an era. You’d be surprised when you notice how, for example, psychedelics brsing you back to the sixties and bubble letters look like seventies signage, whereas pixel art will transport you straight to the eighties and nineties. Retro design and vintage logos give the brand a classy look and uplift its originality, advocating a history of experience and expertise and instilling trust in customers.
In this blog, we’ll learn more about vintage logo design inspiration, its types, needs, and how you can design a vintage logo for your business.
Let’s get started.
Why Vintage Logo Design? Is It A Good Choice For Your Business?
“Vintage design is highly emotional because it belongs to the history of each of us. It evokes nostalgia in people of all ages,” says Olimpio, a 99designer.
Brands usually decide on going for a vintage design for their logos either to position themselves as an experienced player in the market or to provide the customer with the experience of a specific era. If a barbershop wants to capture the essence of a 20th-century tonsorial parlor, or if a theater company wants the customers to remember drive-in theaters of the 60s, all they need to do is go back to the design trends of that era and incorporate them into their brand design.
Choosing vintage for your business depends on the feelings you want to evoke in your potential and existing customers. A vintage logo is not just about selecting an old design. You must go back to your research zone and learn about the colors, media, print prowess, visuals, and design details popular back in the day.
When your customer is familiar with a product or design, they immediately establish an existing relationship with it. You, as a business owner, can capitalize on this evoked nostalgia. The vintage design establishes a positive association between your product and your consumer. While certain brands are stuck with their decade-old design because they don’t want to ‘mess with success,’ newer brands want to create successful marketing burrows in the consumer’s mind through vintage designs.
When you listen to a song on repeat a hundred times, you develop a relationship with it. It comforts you and you tend to play that song often. Similarly, adopting a design from the past makes the viewer feel like they are walking through their favorite parts of the past hence creating a positive nostalgic association. But to what extent nostalgia works for your brand depends on your targeted niche and the nature of your product/services.
So, you must know your audience first, figure out the story you want to weave, remember the value you create and want to impart, visualize your identity and then figure out if you want to invest in this certain emotion for the brand.
Vintage logo design inspiration
Texture logos
Textures add depth to the design, which automatically evokes the touch sensation. Customers are attracted to the images you present to them physically and psychologically, and adding even the basic texture grabs the viewers’ focus.
Many F&B and apparel brands that want to provide an immersive experience to the customers incorporate texture into their branding. When it comes to vintage logos, adding a little bit of texture gives them a whole new personality and your customers are immediately drawn to their authenticity. Take a look at these few examples of vintage logos used by brands.
Dough Works
This vintage logo design of Dough Works highlights muted shades on darker backgrounds, and faded textures in the typography are pretty self-explanatory. The crumb textures on the typeface and the precise detailing on the dough emblem alone convey the message that the brand gives you the best-baked goods in town.
The Farmers Union
Apart from text, detailing certain elements of your vintage logo helps the design pop, much like this logo from Farmers Union Coffee roasters. It has textures in the leaf element of the coffee plant drawn behind the typography as well as in the animal character. Compared to a flat design, it adds a unique touch to the logo especially because of subtle color tones and textures to bring out the brand vibe.
Handwritten typeface logos
Handwritten typeface logos bring out simplicity and authenticity. Adding only text to your brand face is indeed a bold move because, as easy as it looks, the most minute details are examined to ensure effective communication with the audience. Handwriting typeface logos were widely popular in the 60s, 70s, and 80s — be it in 3D, flowy serifs, heavy chunks of content, etc. If you want to picture it, think about 60s pop album art in flashy colors. Although some brands have adapted a flatter version of the logos, you can see that they have retained the handwritten format and structure. The best example is Coca-Cola.
Revolution Roasters
Carrying forward the grove, this 70s-inspired vintage typeface logo for Revolution Roasters sends out an immense hippie vibe. The custom hand lettering shaped like a coffee bean brings out the progressive, quirky and dynamic nature of the brand — something that truly defines Revolution Roasters and inspires you and other businesses to design vintage logos.
Typography Vintage Logos
If you are not a designer yourself, typography logos are the best and the simplest type of logos to create. All you need is a bold, progressive brand that does not require intricate details to convey its message and choose a typeface that resonates with this message. Vintage logos are the epitome of typographic logo inspiration. Several brands opt for typography to highlight the brand name.
Cabela’s vintage logo design inspiration
Cabela’s logo screams Canadian, and we might as well call it the Canadian icon. This vintage logo gives us the 70s vibe of a perfect summer retreat, wooden porches, iced tea, and all-you-can-do outdoor activities. The subtle font, bright yellow color palette, and cursive typography give the brand the vintage feel it deserves.
Frankowitsch Delikates Seit 1932
Pastel palettes have found their way to the current design trends. Back in the 40s; however, when the actual use of these subtle shades originated, it captured a joyous picture for the brands and their existing audiences. The simple red cursive font combined with pastel shades of green, blue, red, white, and stripes gives the grocery brand, Frankowitsch, the perfect European summer vibe. If you are thinking about opening a European-themed cafe or retail store, check similar vintage logos like Frankowitsch, to get inspired.
Illustration Vintage logos
Custom illustrations and typography add character to your brand logo. They bring out the liveliness in the design and encourage your audience to form a connection that prompts them to buy from you. Illustrative logos ignite visual triggers.
You can go for minimal illustrations, mascots, or cartoon-style illustrations while retaining the vintage aesthetics. It all depends on the products and brand guidelines. Why not take help from Design Shifu to design custom illustrations for you? You get unlimited graphic designs and a dedicated designer to take care of all your design needs.
Hes Burger’s vintage illustration logo inspiration
The cartoon-style illustration for Hes Burger triggers nostalgia. The character design of the hamburger with a welcoming face and hands that cover up the length of the typography and the use of white and red without overpowering the design together attracts its targeted customers, who are probably toddlers, teens, and young adults. Cartoon illustrations are a great way to attract a younger crowd especially if you are a fast food joint.
Pictures Animation Studio’s logo is based on a vintage character — Pipa, who originated at the beginning of the animation industry. The use of bright color palettes provided with white brings out the contrast in the design. The cartoon illustration gives the brand a perfect retro feeling. The typography is consistent with other elements of the logo and ensures readability.
Noise logos
Adding noise to designs has been the mark of retro. It is a kind of imperfection that adds details and depth to the design. Old-fashioned films/videos, and designs are famous for having speckles and pieces of various colors in places where they should not be. But this imperfection is something that was adapted by design trends nonetheless.
The detailing of Century Coffee Club’s vintage emblem logo is impeccable. In the 70s and 80s, the medium of marketing was primarily print. Since print technology was evolving, it had grains and imperfections in color. Newer brands imitate the print style to reflect the printing style of the time. Notice the pixels on the negative space of the emblem. You can also add noise to your vintage brand logo to give it a retro feel.
Hand-crafting your vintage logo design gives a traditional touch to your business and product portfolio. The noisy texture behind the hand-drawn monogram; gives it an intentional 3D effect, a perfect example to show how flaws in designs actually accentuate their personality.
Scout badges vintage logo designs
Imagine you are a tour & travel company specializing in taking teams on adventurous hikes. What is better than designing your brand logo shaped like a scout badge? Connecting certain design elements to the core USP (unique selling point) of the brand helps the audience decode brand communication effortlessly.
Scout badge logo designs enclose elements in your logo. You can choose from a plethora of badge shapes. Check out a few examples of Scout badge vintage logos.
This authentic badge-style logo from Yellowstone National Park originates from the old Jurassic Park themes. The gothic colors and the silhouette of the wolf adds to brand authenticity. The park became one of the three recovery areas for the Northern Rocky Mountain wolf, a species almost on the verge of extinction.
This utterly beautiful golden embossed logo will remind you of an 80s Hollywood party, where the room is filled with the icons of the century drinking champagne and stories of glory. This chic vintage look goes very well with luxury brands much like the premium eatery V-House Steak and Bar.
Retro mascots Vintage Logo Design
Using characters and mascots in logos and branding develop a unique brand personality. It has been a long-standing tradition in marketing. Look at Duolingo and KFC. More brands are experimenting with mascots to amplify personalization and customer engagement.
Nellie represents a simplistic way of clean living with the mascot of a cleaning lady. Take note of the vintage color palette — blue outlines and bright yellow color gives it a television commercial look from the 1950s. The use of a simple cursive font and the cleaning Nellie mascot will do the vintage trick for your brand.
Observe this mascot representing the 1947 brand ISRO which recently developed the Gaganyan, which makes India the fourth space superpower to independently carry out manned space flight. The mascot transports us back to the arcade and the era when NASA had just launched the Apollo program. Using mascots for brands and projects creates a sentimentality in the customers, which is beneficial in terms of marketing and sale.
Designed by Jacob Light, Plush logo gives us a glimpse of minimalism in the 80s design. It uses serif fonts and an illustration of a dog, all designed using one color.
You can give your brand the perfect artisanal look much like the vintage brand logo by Ben & Jerry’s. This rugged hand-crafted logo communicates the brand’s authenticity and promises to deliver world-class ice cream from their homemade recipe and ingredients that grow in their own backyards.
Jasper ‘Jack’ Newton Daniel’s famous charcoal-mellowed whiskey will transport you to heaven with its product and brand design. This Jack Daniel’s logo looks like a simple pen illustration, yet it successfully represents the brand.
The retro logo of Red Wagon Diner combines vintage fonts, color palettes, imagery, and shapes to create an old harmony. See how elements combine together for the restaurant brand logo.
The use of the classic red-white and the fishtail sign is something that has remained intact over the years of Coca-Cola’s swirly transformation. Observe the calligraphic typeface used in the logo of Coca-Cola. The edges of the letters pose a similarity to a handwritten calligraphy note. Currently, Coca-Cola has a more minimal logo; however, the roots of the original are easily recognized.
Vintage logos effectively communicate your brand voice and history to your audience and evoke a sense of familiarity. Your logo can be anything from a handwritten mark to a mascot. Decide on the brand voice to find the unique logo that your brand deserves.
Once you have decided on the vintage trend for your brand, figure out how to strike the right balance between the modern and vintage elements in your design. A perfect blend between the two will uplift your visual cues and successfully engage with your existing audience.
Research the design style, color palettes, fonts, and construction associated with your chosen style. Combine custom illustrations, typography, colors, and layout to achieve the look that you are looking for.
Do you want help designing a vintage logo for your business? You can always count on Design Shifu for all your logo design requirements. Not to forget, you can always pick from our subscription packages that best meet your needs and budget. What’s more, these subscriptions come with 24×7 support, unlimited revisions, and a 100%, 14-day money-back guarantee!
Best Clothing Brand Logos of all Time
Have you ever dreamt of giving your fashion brand a unique identity without constantly being vocal about the same to your audience? Be it through visuals or words; every business aims to be out of the box.
Brand logos are the perfect example of expressing your brand identity in its most accurate form, as we prefer visual representations over others. It elicits a strong connection between a brand and customers with the correct ratio of trust, integrity, and excellence.
Considering a recent study by Statista, the fashion industry is set to be valued at over 2 trillion US dollars by 2027. Through this constantly growing scale, brand owners seek ways to stay healthy in the overcrowded fashion industry. Following the footsteps of industry giants like Nike, Lacoste, and Adidas whose logos are constantly raising the bar for others to follow, businesses have started to invest in their brand identity.
So if you too want to upgrade your brand, discover the best clothing brand logos of all time to get inspired to design your own logo and add soul to your business.
Should You Invest In A Logo For Your Clothing Business?
A logo comprises images, words, and colors that best describe your product or brand. As per Paul Rand, the father of graphics design,
“A logo doesn’t sell (directly); it identifies.”
Every clothing brand, big or small, dreams of being a social influence over its customers. Having a logo your customer sees, memorizes, recognizes, and gets influenced to spend for is the ultimate selling point for every business. Adding character to your brand ensures one doesn’t fall short of being the best in the industry.
For those looking to introduce a new brand in the market, logos help to portray a strong brand identity. One can envision success by investing in sync with fashion trends and being unique and distinctive. Paying for newer designs and styles to better your business is rational. A good logo helps add the finishing touch to your brand and make you visible.
What Makes a Good Clothing Brand Logo?
Having an extraordinary yet memorable brand logo is vital to make your clothing business come alive. With the urge to be more artistic and creative, your logo should reflect the same from every aspect. Creating a logo for a clothing company isn’t challenging if one has mastered these simple steps.
Know your brand from head to toe.
Those who think a clothing store logo follows the “one for all states” are in for a surprise. Every business has its unique identity, and being different does not cause any harm to the brand.
For example, being simple and elegant is key to catering to an affluent audience. However, being colorful while using funky fonts and design elements works like a brand magnet for a youth-centric brand.
Be on-brand with the correct elements
With the urge to shape just the right business identity, having complete freedom to be creative ensures you get noticed for good reasons. However, one should also pay attention to the audience. After decoding the correct business language, play the role of a customer to judge which elements attract your eyes.
Picking the right colors, shapes, and typeface gives the brand the identity it seeks. Along with adding versatility to its design, it portrays a more robust brand connection with its target audience. Select design elements that align with your brand’s core values to evoke emotions.
Make it memorable
A brand that caters to the constantly growing market trends needs to choose logos that are easy to remember. A good logo offers a win-win situation — from giving a positive vibe to being as simple as possible.
To dig more into detail, let’s look at the successful logo ideas in varied categories that have made a mark in the fashion industry.
Clothing Brand Logo Ideas for Inspiration
Everyone loves variety. And clothing brand logo ideas deliver just that. Keeping in mind the brand tonality and target audience, here are a few clothing brand logos and ideas to take inspiration from.
Vintage Clothing Brand Logo Ideas
As the famous saying goes, “Classic never goes out of style.”
As much as old-fashioned styles rule the industry to date, their logos are surprisingly still alive and leading the market. When we discuss having a vintage look and feel, classy and exclusive are the first two words that come to mind. Showcasing dark hues, generally dark brown, vintage logos usually consist of a monogram emblem followed by block typeface fonts.
For vintage clothing brands, strong storytelling ensures one engages with their audience on a more personal note. These logos showcase one or more themes that can be
Adventurous
Nostalgic
Inspiring
Homegrown
Source
Source
If your clothing store deals in vintage clothing, consider using these top 5 vintage fonts to date back to the past yet attract customers seeking newer styles every day:
Holiday Vintage Font
Rumble Brand Vintage Font
Whiskey Font Collection
Vintage Queens
Braton Composer
Streetwear Brand Logo Ideas
In a world where fashion is constantly evolving, streetwear has become a giant in the fashion industry, giving birth to newer styles every day. Streetwear clothing stores can be hip, artistic and fresh in the market. As a result, brands invest in developing unique and eye-catchy clothing brand logos. Here’s a list of styles that define streetwear logo ideas at their best.
Logotype: Being heavy on typography with minimal or no traces of icons and symbols like Yeezy and Champion.
Illustration: While some keep it simple, others prefer making it as loud as possible. For example, Nike, Reebok, etc.
Enclosed designs: Adding shapes behind brand names has been a widespread practice over time. It also adds a stamp of authenticity to every design created and gives the brand a funky touch. Example: Supreme.
The most popular fonts among streetwear brands include:
Asther Fashion Font
Math line Bold Script Font
Silly Goose-Handwritten Font
Petersburg Fashionable Font
You can even choose from other distinct fonts depending on your brand personality.
Men’s Clothing Logo Ideas
Talking about men’s clothing logos, mixing men’s personality traits with your brand tonality speaks directly with your potential customers and boosts your overall presence. Masculinity is a key factor that needs to be in the spotlight, and choosing the right elements brings ideas to reality.
While creating a logo for a men’s clothing store, you can experiment with several design elements. For example, you can choose from letter marks, emblems, wordmark combinations, illustration logotypes and round, circular, spiral, elliptical, vertical, or horizontal shapes. Popular colors include purple, white, black and blue.
However, successful men’s clothing store logos are letter marks and wordmarks, vertical shapes, and white or blue.
These logos reflect the most authentic essence of femininity with colors/shapes that are aesthetic and customer-friendly. With style and fashion constantly evolving, young teenagers and middle-aged women look for brands that match their personalities, wardrobe, and choice. Therefore, preferring a particular brand that showcases a mix of women-centric elements (for example — hair, models, bags, hearts, etc.) with the right color palette (for example — pink, beige, white, yellow) guarantees the fact that customers stick to that brand for years.
For example, brands such as Pepe Jeans, Lucy Claire, and La Femme have defined their brands with flashy logos that not only set a particular style statement but add the right mix of women’s elements and colors to make the apparel hard to resist.
Showcasing more typography with minimal shapes and icons boosts one’s factor, making it more customer-friendly, inspirational, and favorable over other competitive brands that top one’s wishlist. Here are three popular logotypes among women’s clothing brand logos:
Everyone believes in the saying, “Fashion has no gender.” In an era that focuses on maximizing sales and expanding its customer base, unisex brands seek results by catering to a larger audience. As a result, the ratio of unisex clothing brands has been overflooding the market, providing the best, trendy clothing styles that go well on them irrespective of gender.
Most unisex clothing brand logos are neither loud nor too plain. There is usually a blend of geometric or abstract elements, blue, green, white, or grey colors, and Resalaty, Crystal Sky, or Ballpen fonts. We suggest you go for a pastel color palette that ensures you hit the jackpot, win the hearts of probable customers and attract them with a visual and textual masterpiece.
Dreaming of taking your luxury brand to newer heights? Owning a sophisticated logo calls for half the battle won. To showcase elegance and reach out to high-end customers, certain elements hit the right note.
Monograms: Monograms designed taking inspiration from the brand/owner’s initials give that seamless typographic feel that highlights many luxury brands, such as Gucci and Louis Vuitton.
Minimalism: Being too loud differs from what this category is fond of. Keeping it simple, subtle yet compelling through eye-catchy minimalist logos defines simplicity and clarity. For example, Burberry and Dolce & Gabbana.
Emblems: Adding a mark of success to your logos is a route one should consider exploring. Adding symbols gives visual context to what your business does and advocates. You can consider professional design services like Design Shifu to get uniquely designed symbols for your logo and other UNLIMITED GRAPHIC DESIGNS for just $399 per month.
Fonts: Taking inspiration from luxury brand giants, using the right fonts amplifies your logo’s value. Serif and script fonts add style and character to your logo, making it feel less of an essential and more of a luxury.
Most Iconic Fashion Brand Logos
Being an icon in the fashion industry calls for investing in your brand identity. Check out these three most outstanding clothing store logos to help you ideate and develop your own unique logo design by observing the special details that catch one’s eye.
Being the perfect example of simple yet effective, this brand logo says it all. Having a distinctive wordmark with bold Sans serif font, the monochrome color scheme creates an interesting visual effect that defines both style and sophistication.
Known for its apparel and fashion accessories, this brand’s logo was designed by Coco Chanel. With intelligent usage of the brand’s key selling points, i.e., chic and classy, their logo is one of the most recognized.
The tick mark, popularly termed “swoosh” has been an icon to admire. Designed by Carolyn Davidson in 1971, this logo represents perfection in the streetwear and sportswear business.
Thus, a logo does signify the power of rightly chosen elements to create a visual masterpiece.
How to Design an Effective Clothing Store Logo?
Everyone’s goal is to make the right impression on their target audience. With chances of endless possibilities, following predefined steps ensures that your store logo is well-defined and impressive to grab eyeballs. Here’s what one needs to pay attention to:
Choose icons that are relative to the fashion industry. Adding a mixture of silhouettes, accessories, and text logos with simple fonts is effective. While popular trends overcrowd the market, the logo needs to be distinctive enough to speak for itself.
A neat yet eye-catchy color scheme is what attracts the eyes. Colors do have the power to play with the audience’s perception of your business. Colors boost your brand and highlight your identity to the audience. If you choose bright colors to grab attention, add a toned-down base color to balance your logo. Red, pink, yellow, and black are stapled colors for every successful logo.
Assuring legibility in easy-to-read fonts, balance to compliment your logo and icons, and minor elements for a finishing touch — fonts are crucial. If finding the right font is overwhelming, start looking for fonts similar to Souvenir, Micra, and Ageone Serif.
Lastly, consider the layout. Having the perfect elements and placement sets a strong base for any distinctive logo, but do not go overboard. Designing it to perfection, yet not overdoing it with many elements and icons, creates a work of art you’re seeking to bring out to your customers.
You can also consider seeking professional help if you’re under time constraints and want it designed ASAP.
Think Logo. Think Perfection
Powerful logos speak directly to your audience and establish your position in the market. So you must spend time designing a clothing store logo to build an identity that sells. Take out your pen and paper, and start creating. Check out the ten best tips to brainstorm ideas for your business.
Think of the kind of business you are, take inspiration from the successful clothing brand logos we have shared with you, pick interesting elements and see how you can stand out at the very first glimpse. With so many competitors in the industry, there’s nothing better than creating a well-designed logo to develop brand recognition.
Do you want help designing a unique logo for your clothing business? Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu. Reach out to us and let us create an identity that not only sells but has a vital recall factor and identity that speaks for itself.
Best financial logos of all time to get inspiration for your business
Businesses can represent their organization and ‘what they do’ through a graphical representation that is easy to decode and memorize — a logo.
Every business, whether small or big, must have a logo. In most cases, a logo consists of either symbols or stylized words, or both. The key is to build a reputation, be recognizable and establish a position in your industry.
In the finance industry, businesses often want their logos to appear authoritative, robust, and reliable. A clown with a colorful hat could be entertaining, but it won’t convince your audience to entrust you with their wealth. So, your logo must align with your business interest.
Read on to discover the best financial logos of all time and tips that make them effective and powerful in the industry.
Best Financial Logos of All Time
Credit-card Company Logos
Chase
At first glance, this logo seems too basic, but at a close look, you’ll discover the complexity behind it. The blue geometric pattern depicts cash flow, unity and eternity. Circular and rectangular forms convey reliability and strength. They’ve carefully chosen the color blue to evoke a sense of security.
Wells Fargo
Wells Fargo’s new logo, redesigned in 2018, is a minimal typographic logo. The classic sign is now drawn in yellow without any additional details, and the motto was also taken out to create the logo more elegant, fashionable and minimal.
Less is more when it comes to logos.
A financial logo should have a level of sturdiness that you can achieve with a minimal design. Break down the detailed elements into simple geometric shapes like Chase or play with typography like Wells Fargo.
Insurance company logos
The Berkshire Hathaway
The logo of Berkshire Hathaway is a simple dark blue wordmark in New Times Roman font placed on a neutral white background. It is clear, reliable, and unforgettable. The logo might appear straightforward with no special effects; however, the designer has carefully chosen the typography and colors to celebrate its history and evoke reliability, security and a sense of professionalism.
Progressive Ins Group
An italicized wordmark logo without any distinct components, Progressive Ins Group’s logo effectively attracts its target audience. The italics demonstrate dynamism and movement, serving as a visual reminder that the organization specializes in offering insurance for moving objects, like motorbikes and boats. In addition, it is legible and easily recognizable.
Liberty Mutual
The logo draws its power from American patriotism. It caters to the idea that the company’s values align with the core values of Americans. Those who work in Liberty Mutual or are associated with the insurance company enjoy the right to make their own financial decisions. It is an excellent example of a combined logo with type and graphics.
Always consider the visual identity.
How do you want your audience to view you? What do you want them to think when they contact your business? Use typography, colors and visual symbols to convey those emotions. Ensure your logo adheres to your values, is authoritative, and inspires trust in your audience.
Financial Technology Logos
Stripe
Fintech is an evolving industry, and most traditional financial institutions are exploring new technology to integrate into their existing models.
One of the popular FinTech brands is Stripe. The distinctive feature of its logo is the color — a striking combination of blue and purple, which is uncommon in the industry. If you look closely, there are minute details in the typeface of Stripe’s logo, for example, the diagonal line in “t” and the dot in the letter’ i’.
Klarna
The Klarna logo’s bold, contemporary sans-serif lettering is set in a stylish, bespoke typeface, with the letters having broad, curved lines and straight cuts. The color scheme of Klarna’s logo is black and white, which looks authoritative and professional and conveys a sense of stability and dependability, an ideal choice for a payment-related service.
Prudential
Prudential conveys its motto, “Let Prudential be your rock,” through its logo — the mountain symbolizes their sturdiness, toughness, and endurance. They also choose a blue and white color scheme.
The right color scheme is a game changer.
Color schemes can be a game changer or a deal breaker; therefore, be careful when picking colors. Neither be too vibrant nor too dull. Refer to color psychology and the symbolism of different colors while designing your financial logo. Select colors that go well with your brand values.
Financial Inclusion Logos
Banking logos
Deutsche Bank
The logo highlights the unique position that Deutsche Bank holds. The diagonal line conveys that this financial institution is focused on executing its line in the financial “sea,” even in a challenging economic environment. The square stands for stability.
Union Bank
The Union Bank logo was designed to be both universal and simple. The stylized letter “U” suggests a burning fire or a flower blooming. A single image is made up of two different components. This is the belief of UnionBank: working together with diverse and unexpected partners and investors.
Bank of America
The nation’s patriotism inspires the name and logo of Bank of America. The bank is associating itself with American ideals by changing the American flag. The rectangles also represent a farmer’s field, which speaks directly to their target market of farmers.
Be extra careful while selecting symbols & icons.
Humans memorize visuals better than words, so while designing your logo, make sure you add symbols or graphics that are impressionable, just like how Bank of America does. Use a symbol that advocates for your business morals and values in your absence.
Financial Consultancy Logos
KPMG
The KPMG logo is a formal wordmark-type logo. An italicized sans-serif typeface in all capital letters is positioned over a background made up of four vertical rectangles. The logo features solid and straight lines to convey strength and generate trust among its prospects and clients.
Ernst & Young
The name, in the words of EY, “provides uniformity and ease of usage.” This seemed appropriate because the name had already been abbreviated to E&Y and EY in several sources. The new EY logo has the words “Building a better working world” in gray alongside the initials “EY” in huge block type. The yellow triangle above adds a vibrant and lively touch.
Deloitte
Deloitte has been using its logo since 1993. It is plain but instantly identifiable — a bold title case wordmark with parts of the corners chopped diagonally in a unique sans-serif typeface. It is accompanied by a solid lime-green dot, representing growth, riches, and advancement and giving the black logotype some distinction.
A distinctive touch goes a long way.
You can keep the majority of the logo quite subtle and yet create a visual interest with a smidge of vibrant color or a uniquely angled primary shape, just like Deloitte with its solid lime green dot at the end of the inscription.
Typographical financial logos
American Express
Since the company’s inception, American Express has emphasized its visual branding, including its logo. Over the years, the logo has been rebranded several times. From a Roman gladiator to a minimal wordmark logo, the goal has always been to let customers envision the promising future and encourage them to invest,
American Express’ current logo is a title case wordmark with a bold white outline enclosed in a blue square. The white outline adds visual interest and draws attention to the name. The blue represents success, joy, optimism, and independence.
Allstate Ins Group
The second largest property and casualty insurance company, Allstate too, has undergone rebranding multiple times; however, it has stuck to its visual components. You will notice that the clean, bold sans-serif font resembles the FF Real Head Pro Demibold, except for the letter ‘A,’ which adds to its uniqueness. The right bar of ‘A’ is straight, whereas the left bar is diagonal, offering movement and vitality to the overall logo. The classic shapes and distinct cuts of the letters convey professionalism and power, indicating a self-assured and reliable organization.
Lettering is essential
The font and typeface play an important role in symbolism. For financial businesses, a solid font goes a long way. Ensure that your font is readable, scalable, and assertive. It should orient with your business venture.
We suggest you avoid quirky and decorative fonts as they might appear unprofessional.
Modern financial logos
Ally
This mobile bank’s custom logo is a terrific example to look up to. The playful curve of the letter ‘a’ compensates for its simplicity. You can easily recognize it on social media and business cards. In a market oversaturated by blues and grays, Ally boldly chooses a distinct purple color to stand out from the crowd and give the organization a modern look.
Monarch
Monarch Financial Services has a unique combination of the company’s name, monogram and reindeer’s horns that illustrate wisdom, stability, and resourcefulness. In addition, unlike common financial logos, Monarch’s logo uses gradients to create a soothing effect.
Keep it contemporary
Like your business, keep your logo relevant and up-to-date. Brands like American Express and Allstate rebrand themselves to connect with their new audience. You can update the colors, typeface and symbols. However, do not fall for trends that may come and go. Instead, dive deep into the principles and follow them.
How can you create a stunning financial logo for your business?
Your logo is the visual representation of your brand that promotes and advocates for you 24/7 in your absence. Here are some tips and tricks for you to create an impressive logo for your business.
Use your logo to represent your company
Does your logo visualize your company’s purpose, vision, values, goods, and services? A good logo effectively and succinctly conveys your business’ message to its intended audience. List down your core values. Ask your colleagues and friends to review the logo and their thoughts. People should be able to identify your logo and brand personality by looking at them.
Analyze your competitors’ logos
Before designing your logo, look at your competitors’ logos. Our goal is not to copy them but to observe their logos’ layout, design, color schemes and other elements. Pick on what works for them and what doesn’t. Use this to avoid designing a logo that blends into the crowd.
Use Pantone colors
Digital and print formats have different calibration settings, which often lead to variations in the color scheme and might create inconsistency in the brand’s identity. Therefore, stick to Pantone colors so that the logo on your website, social media profile, company posters and business cards look the same.
Avoid cliches
Many business owners pick up the common design elements and icons while designing the logo to be on the safe side. Unfortunately, this leads them to mix with the crowd. While researching your competitors’ logos, list down the overused components. For example, an icon of coins, joining hands or Times Roman Typeface. Steer clear of the repetitive elements.
In addition, avoid using stock images and vectors. Instead, use design software like Adobe Illustrator or seek professional help to get original custom designs. You can also subscribe to Design Shifu and get UNLIMITED GRAPHIC DESIGNS for just $399 per month. Get the range of graphic designs like your financial logo, business cards, social media pages, flyers, websites and other assets.
Keep it simple
We often try to squeeze too many details and messages into our logo, which dilutes the look and feel of the logo. Try to simplify the message before designing. Stick to 2-3 colors and minimal design elements for maximum impact. Do not go overboard with intricate details.
Be unique
A great logo should communicate the audience’s thoughts clearly and immediately. Although the logo should illustrate what your business does, it doesn’t have to be explicit. Companies use abstract icons and symbols to express their messaging. Play with typography, shapes, colors and symbols. Try to pull them together in unique ways.
Check out our list of unique logos for inspiration. Since your logo will represent your brand forever, leave breathing room for modifications that you may need as your business expands.
Best Practices for Financial logos
Once you have designed your logo, go through this list to reach perfection. The following tips will ensure that you make the best out of your logo:
Keep it scalable
You will use your logo in almost all your business assets, for example, website, letterheads, emails, business cards, campaign posters, etc. So, the size for each material would be different; hence, your logo must look appealing in all sizes. Once you design your logo, create multiple variations of different sizes to see how it looks. It shouldn’t be too plain that it loses its originality at a large size or too small that you may lose out on information.
Preserve readability
Often, business owners, in hopes of making their logo ‘pop,’ compromise on readability. Legibility is an essential factor for an effective logo. So, make sure you leave enough room between elements to make it understandable from a distance. Avoid fonts that hamper readability.
Since you will use your logo in several sizes for different brand assets, ensure it does not get cluttered in smaller sizes.
Make it relevant
A great logo is modern yet timeless; that is, it associates and connects with the contemporary audience and still possesses the qualities of a timeless design that doesn’t become a passé with short-lived trends. Familiarize yourself with good and bad trends in the graphic design industry to make informed decisions. Stick to elements that will not fade away within a few months.
Maintain consistency
Predictability is revered for maintaining brand consistency. Consumers develop confidence in your brand as a result of consistency, and this trust results in more favorable perceptions of your brand. If you have established brand guidelines, adhere to them while creating your logo. Select design components that orient with your brand voice and personality. For example, a minimalist FinTech insurance company will create friction in its brand messaging by creating a retro decorative logo.
Wrap up
We have compiled a list of the best financial logos of all time to help you design an awe-inspiring logo for your business that builds brand recognition in the market. Our tips, logo ideas and guidelines have laid the groundwork for you to get started.
Take out your pen and paper and start designing. Create as many designs and do not worry about the quality. You will eventually find a unique design. Try combining different techniques to find a unique style to stand out.
With careful thought and execution, you can create a compelling logo that people will instantly recognize from miles away. If you already have too much on your plate and designing a logo seems daunting, why not let Design Shifu help you? Get a dedicated designer and unlimited graphic designs for just $399 per month.
