Author Archive

Design Shifu
Team Member

Retargeting vs. Remarketing: Understanding the Difference Before You Invest

What makes remarketing and retargeting so compelling, sparking ongoing debates about which is better for your marketing budget? Let’s break it down: Firstly, both strategies help you maximize your existing web traffic. Not all visitors will convert on their first visit, but with remarketing and retargeting, you have the chance to reignite their interest. Secondly, […]

Inbound vs. Outbound Marketing: Choosing the Right Strategy

Every business aims to expand its user base through marketing, yet many are uncertain about the most suitable strategies for their small business. With a plethora of options available, it can be overwhelming to determine where to start. One of the most common debates revolves around inbound and outbound marketing. In this blog, we’ll dissect […]

How to start a podcast on Spotify: A step-by-step guide

If you’re someone eager to share thoughts, stories, or expertise with the world, launching a podcast is the perfect way. In terms of podcasting platforms, Spotify stands tall as a market leader.  Podcasts offer a unique, intimate experience for creators and listeners, encouraging authentic voices, diverse perspectives, and intriguing narratives to flourish. The beauty of […]

Tactical vs Strategic Planning in a Small Business: Finding the Right Balance

Imagine you own a small creative agency, which specializes in branding and design solutions. As part of strategic planning, your vision might involve establishing your agency as a leading brand consultancy in your region. This could include goals such as expanding your client portfolio, diversifying services to include digital marketing, and fostering strategic partnerships with […]

How to make background transparent in Canva

Would you like to use your Canva design on a different background or layer it with another design? Creating a transparent background in Canva can be the key to achieving this. Interestingly, through Canva, it’s as simple as clicking a few buttons. In this blog, we will guide you step by step on how to […]

10 Food Packaging Design Ideas & Inspiration across Industries

Due to such a competitive landscape, food packaging is more than just a box to contain a product—it’s a canvas for innovation, storytelling, and consumer engagement. The design of food packaging plays a pivotal role in catching the eye, conveying brand values, and influencing purchasing decisions.  As consumers increasingly seek convenience, sustainability, and aesthetic appeal, […]