“[Packaging] helps to reinforce the perceived value of the product that’s inside, and it really enhances the customer experience.” –Barbara Whitney, Marketing Director for Packaging Specialties. Creative packaging is one way small businesses can gain a competitive edge over other big brands and companies. Especially when they are just starting out with limited resources. As […]
So you’re in the photography business… The logo is required, so people remember the face behind those awe-inspiring photographs. You were determined to stick with that logo forever; however, it doesn’t speak to you anymore. Now, you are prompted to rebrand every few years because you’re dubious about whether it does the trick. Or, you […]
In the words of the famous animator and film director John Lasseter, “The art challenges the technology and the technology inspires the art”, and this combination results in digital art. We are undoubtedly living in a digital world, how we work, entertain and learn has completely transformed. Art in all its forms has witnessed incredible […]
![What is a pamphlet? Pamphlet vs Brochure explained [With Examples]](https://designshifu.com/wp-content/uploads/2022/10/Cover-Image.jpg)
Many words in the printing world, such as pamphlets and brochures, can be confusing for a layman. They are often used interchangeably in everyday conversation. This is because the layouts for pamphlets and brochures are similar and share a common goal as marketing material. But if you look closer, you will spot the dissimilarities. So […]
Do you know why cab drivers can be good marketers? They know how to ‘drive in traffic! Jokes apart, as a marketing manager, your struggle is real to think of creative ideas and promotional strategies on a daily basis. A poster is a visual representation of your business, and a well-designed one can also successfully […]
Designing your business logo has never been this easy — you can simply open a logo maker tool, type in your business’s name, select a few elementary shapes, press create, and Voilà! It’s done. You know that creating a good logo is not that simple, especially if you’re looking for a modern logo design or […]
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