Top 10 Brochure Design Trends for 2023

Brochure designs have perpetually been the tool for marketing your services. In many cases, they are the primary introduction a potential client will have to your brand. Both printed and digital brochures have evolved over time in the past decade, in terms of style, patterns, etc. Each year newer trends emerge influencing the preferences of designers time after time.

If you’re looking to design a brochure, make sure it is as impressive as it is informative, because we have the latest trends documented for you. Stay on top of your marketing game with these ten brochure design trends for 2020 that we have put together for you.

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Canva’s Brochure Design Guide– A comprehensive guide on creating brochures with design tips and templates. Brochure Design in 2021 – The Ultimate Guide

1. Unfold with style

Two-fold and tri-fold brochure designs have been the trend for quite some time now. But there is always scope for style. Make the fold on your brochure design angular and give the audience a sneak peek to make your design brochure standout. Or try the Die-cut brochure design with cut out panels and shapes for a unique and sleek look.

2. Let Typography take over

Many brochure design services are now designing brochures with “no image” and this trend is picking up fast. Utilizing typography to the fullest is the new cool. Use oversized lettering or create breaks between letters per syllable for visual and readable impact. Or use different angles, alignments, and colors to make the lettering visually quirky, making it stand out from the other elements of your design. You can take a look at some of the brochure designs for inspiration.

3. Use line art to your advantage

Line art is basically the use of clean bold lines against a background, making a starkly elaborate contrast. Line art has been trending for a while now and is still widely preferred. Clearly designers don’t want their designs to be out of line (Get it? Get it?)

Line art can be used on one panel to create visual contrast from your text. Be clever with the folds on your brochure design and use them to your advantage. Try using line art across panels to send a message that is broken up between folds to add intrigue with creativity. Line art is usually geometrical and with the right alignment, can make your brochure look satisfying.

4. Stand out with 3D graphic elements

Stand out! No, we mean literally. 3D graphic elements are an impressive new trend that’s promising as compared to 2D brochure designs. Make elements of your brochure design stand out by adding 3D graphics to them, which makes them pop out when the brochure is opened. It is a creative and futuristic presentation of your business as it elevates certain elements for the reader to pay attention to.

5. Go soft with Muted colors

Although some online brochure designers choose softer colors, vivid colors are not completely out of the picture. Designers prefer muted colors because they are easy on the eyes of the audience and establish a sense of comfort for the reader. Organic brands use earthy colors for a more natural and calm look.

If your brand character is eccentric and loud, be eccentric through those vibrant colors. Vivid colors, if executed right, are the bold pop that some brochure designs need, to make a statement. You can also use gradients of vibrant colors in your brochure design to highlight the parts that you want to.

vivid colors make your brochure design pop

6. Be trendy with illustrations

Your brochure does not necessarily have to have images. For visual impact and relatability, create illustrations for your panels and place them in linearity. Get artistic, create characters, people, or tell a story.

7. Set the mood with Neutral Photos

The pictures you add to your design set the mood and the tone of your brochure. Choose neutral stock photos that look like they’re from a daily routine. The point of stock photos is that they are ambiguous enough for every situation. Photos with neutral tones and faces are trendy and they add the element of familiarity in your design that helps your audience develop comfort with your brand.

8. Create an impact with accents

Too much information can be a turn-off to your potential customer. Give them a break by adding accents as a design element, in the pages between folds in your brochure design so that they can process information one at a time.

Accents can make your typography even more attractive. Use letter cut-outs to create a word on the front panel, with an eye-catching image, related to the words, on the second panel, so as to give the audience a sneak into your brochure.

create impact with accents in your brochure design

9. Focus on your materials

Focus on your materials for printing the brochure design. Using recycled paper not only gives your brochure a rusty and earthy feel but also makes your brand look like an environmentally responsible one.

Enhance the feel of your brochure by adding subtle changes to it. Curved edges on your brochure design can make your audience feel more warm and comfortable as compared to sharp edges.

focus on the materials you use for your brochure design

10. Remember the Color Model

Pro tip: If you’re planning to design your own brochure with an online brochure maker tool, don’t forget to create your brochure design in CMYK and not in RGB. RGB color mode is perfect for digital designs and CMYK is meant for printing. This way, when you design in CMYK your printed design will turn out just how you view it on your screen.

If you are looking for a brochure design service at an affordable rate and quick turnaround time, Design Shifu is the place for you. Our designers handle daily design requests for various graphic design needs from various clients and deliver within 24 to 48 hours. We also offer a 14-day money-back guarantee so there is no risk. Check out our subscription plans here.

Top Tips For Effective Brochure Design

Looking to create a brochure that takes attention and has an impact? Learning the design tips on making a brochure which balances creativity and functionality is most crucial to create an impact. Be it launching a product or giving your brand a revamp, the given crucial design tips will make it easier to write a brochure not just to impress the senses, but one which can clearly put forward its message. So let’s get it done!

Follow these helpful tips to design a brochure that stands out from the crowd.

1. Define its purpose

The first step is to decide what you want the brochure to do. Is it to highlight a specific product or service? Is it more of a ‘look book’ to visually showcase what you do? Who is your target audience and what information would they expect to see when they open it?

Keep the end purpose in mind and design for the reader, not for yourself. The key is to ensure the brochure design reflects the message you are trying to convey and is not diluted by including too much information.

2. Choose your fonts wisely

Whether you are starting from scratch or using a template, when it comes to brochure design, it is important to keep fonts simple and clear. You do not have to try and find a font that nobody else has used before. If you already have brand guidelines in place, then they will guide your design.

However, if you are designing something completely new, try sticking to just heading, sub-heading, and body copy fonts. Incorporating too many fonts can detract from the brochure design and make it hard for the design to flow throughout the entire publication.

3. Choose your print stock

Once you have your brochure design artwork finalized, you will need to choose what kind of paper it is printed on. There are so many to choose from so it would be a good idea to collect samples of various other brochures and see which one has the right ‘feel’ for your brochure.

You will need to consider several things such as paper density, finishes and color. Your front and back covers can also have different finishes to the internal pages.

Here’s a helpful brochure fold comparison chart from PrintPlace

4. Proof it and then proof it again

Whilst a picture can speak a thousand words, typos and grammatical errors can say a lot about your business too. Good copy is often the most undervalued element in brochure design. If writing is not your strong point, consider getting a copywriter to assist you.

A good copywriter can take your basic ideas and concepts and turn them into a compelling story. Once the copy is agreed, ask a fresh pair of eyes to read it through for you; someone else reading text for the first time can often spot things you might miss.

5. Get to the point

As a business owner, your gut instinct may be to try and tell readers absolutely everything that you do. People very often only skim through the text, so be sure to make a very literal statement about what you want to say.

Strong headings and sub-statements in brochure design should make it easy for the reader to quickly understand what it is you do. Strong images can also accompany the text to get a point across.

6. Do not try to reinvent the wheel

Whilst you may want to make your brochure design distinctive, trying to be too different or unconventional may have an adverse effect. There is a reason why many of the same fonts are used repeatedly in brochure design worldwide; for example, Helvetica and Roboto are popular for body copy whilst Garamond and Rockwell are trusted options for headlines.

7. High resolution images

Poor quality images have the power to undo all your hard brochure design work. Fact. Images should be easy to interpret, sharp and clear. If you cannot afford a photoshoot yourself, then stock images may be your only option. However, try to avoid ones that have been overused by other businesses in the past and focus on those that do not look like staged images.

If designing a brochure from scratch still feels like an uphill task, then why not contact the professional team at DesignShifu? We are ideal for individuals and businesses of all sizes. Our flat rate graphic design service offers affordable, fast, and professional brochure design, supported by a 14-day 100% money-back guarantee.

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