Did you know that a marketer changed just one word, which resulted in an increase in sales of a company? John Caples, the legendary direct marketer, changed the word ‘repair’ to ‘fix’ in one of his ads. The results were a 20% increase in the campaign’s response. Things that don’t seem trivial are trivial after […]
Flyers remain one of the most cost-effective ways to increase your visibility, attract new customers and establish your brand identity. In the era of digital marketing, small business owners can leverage flyers as a marketing strategy to gain a competitive advantage. However, a lot of flyers end up in the trash because of bad practices […]
Distributing flyers is one of the oldest marketing strategies used by almost every brand – big or small. While the usefulness of traditional forms of marketing is up for debate – flyers are 100% relevant to date. With the least investment in this marketing collateral, the ROI is always great. So how can your small […]
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