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Design a Stunning Food Product Brochure: Ideas & Tips

You have got to give your customers a taste of your restaurant and you can’t do it better than by making a stunning brochure that not only reflects the heart and soul of your business but also tempts the customers with its content. 

Give it a professional feel or retain the funky USP of your food truck. We have plenty of tips and tricks up our sleeves to help you design your food product brochure. So, let’s get started.

Food brochure examples and ideas 

The single-fold menu

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A single-fold menu is a great way to concise the content of your food product brochure. You can create fun borders inside, play with two or a single background color and highlight your specials inside the menu. Add images of the dishes category-wise or simply insert the best ones to evoke the sensory organs of your audience.

Booklet design food product brochure

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A booklet design gives you enough space and freedom to add content extensively. Although you must keep in mind not to add huge chunks of content, add professionally shot pictures and use a minimal font to describe each product artistically. If you own a bakery or bar, this style could be great to show your catalog to the receivers.

The tri-fold food product brochure

Design a Stunning Food Product Brochure: Ideas & Tips

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The tri-fold designs are the most common brochures in fast food joints and takeaway restaurants. It gives your customer a glance at the product you are selling and allows you to add pictures of popular savers and combos. Keep the front page enticing with bright colors, a logo, and a tagline.

Minimalist bar menu

Design a Stunning Food Product Brochure: Ideas & Tips

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A clean, image-based, minimal font and subtle colors are the right choices for your bar menu. Add text hierarchy to direct the readers, and make judicious use of the space because your goal is to keep a lot of negative space in the design. You can use abstract imagery such as this design if it matches the brand tonality. 

Single-page menu board

Design a Stunning Food Product Brochure: Ideas & Tips

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You can see menu boards in front of many food joints that cater to a single cuisine. If you are a food joint that sells limited food items, add essential details about the brand and food products. Make large easels with this menu board and place it at the front door to intrigue customers. 

Menu on wheels

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Take a look at this inspirational design for a food truck menu. Illustrations are a fun way to engage with a younger crowd. The food items on the menu are placed on the map as per their region of origin. Get creative with your designs. 

“The sophisticated” food product brochure

If you own a Sushi place or a fancy restaurant, a clean, minimalist food product brochure with decorative font is just the thing you need. Align the layout and elements with the brand voice and personality. For instance, a restaurant with a vintage vibe can pick typography, colors, and visuals from vintage graphic design trends. 

Do you want help designing a food product brochure for your business? Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.

What should you include in food brochures?

A food product brochure can have a lot of details, but there are a few you must include:

  • Keep it consistent. 

Your brochure should contain the brand logo, colors, and name because these are a part of your promotional tool. All the pages of the brochure must have your restaurant branding to establish identity.

  • Elements and photos 

Add elements that are relevant to your brand. You can add your best-clicked photos, which can be a dish/chef/outlet etc. Make sure you use high-resolution photos to attract customers. 

  • Highlight your USP.

The USP of any restaurant is the cuisine they serve and the environment they offer. Highlight what you specialize in. Describe the important elements of your outlet – the dough used in our pies comes straight from Italy. 

  • Keep your services clear.

Let your customers know what services you offer — whether you do delivery, take-out, dine-in, or all three. 

  • Mention business information. 

Include contact information, address, social media handles, or any other important information on the menu to guide them to the next step. 

How can you design a food product brochure? 

  • Open any design tool that is available to you, like Canva, Adobe, PicsArt, etc. 
  • Design your layout or Browse and choose a template from their search interface. 
  • Although we do not recommend templates, you can search for product brochure examples for inspiration and guidance.
  • Explore the various features that are available on the design tool. See what is available at your disposal and work accordingly. 
  • Add text and elements to your design to make it attractive and informative. 
  • Personalize it according to the brand. Add your brand colors, logos, and other important information that establishes the brand identity and makes people aware of your presence. 
  • Download the desired file type/format and share it on any platform. Or, get it printed and distributed to visitors and potential customers.

Make your food product brochure today!

Using brochures as a medium to engage with the customer is a technique used by businesses for centuries to give customers a visual feel of your food and beverage company. A stunning food product brochure is a great way to market your brand. But, designing a professional brochure does not need to be complicated.

In fact, at Design Shifu, we have made the process simple with our unlimited graphic design services. Subscribing to us will give you unlimited access to the world’s most talented and professional design team. Let’s get started here.

4 panel Brochure Examples & Tips to Get Started

In this growing digital world, is a brochure still important? Yes, if you ask us. A brochure is an integral part of the company’s branding process. It is a resume of the company if put in simple words. It should contain all the important information related to the company like services, details about founders, CTA, etc. 

A 4-panel brochure is a good brochure size for a start-up to begin with. Since it is a fairly new business, not too much information would be available to put down in the brochure. Also, to acquire new clients, it is better to start by giving out only the necessary information. Know all about brochures here.

As per a quote, “Design should never say, Look at me; Design should say, Look at this.” It is important to make the best-looking brochure. Since it is going to be the first impression about the company to a prospective customer, it has to tick all the boxes. What should the boxes be? Let’s find out:

  • The brochure should not overstate information about your company.
  • The brochure should be made with high-quality images and should be grammatically accurate.
  • The brochure, if printed, should be printed on high-quality paper.
  • The brochure should be able to provide a solution to the prospective customer’s current issues.
  • A simple design and less jazz is the key to a good brochure.

If all these points look overwhelming to you, why not reach out to Design Shifu for making your 4 panel brochure? We are convinced, you won’t be disappointed.

Examples of 4 panel brochures:

Uniform colored 4 panel Brochure

A same colored 4 panel brochure is the simplest form of a brochure. The colors to be used should be brand colors or from the family of the brand color. Images and text can be used as per the design finalized by the brand. Like this.

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This reference has examples of brochures with text and images and 1 with only images. The examples look clean and aesthetic with the pastel colors used in the brochure.

If you are a start-up that doesn’t want to use too many images and would like to use illustrations in your brochure, these are some ideas that you can use for illustration-based designs. These are simple and doable and yet look very beautiful and classy.   

Story-Telling 4 panel Brochure

What is a brochure without some good storytelling? We as humans have always loved stories and stories have been our comfort zone. And what if a business creates a good story in its brochure? Wouldn’t it grab the eyeballs and interest of its prospective customers? Yes, we think it would. Like this.

Story-Telling 4 panel Brochure

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Though this is a bit text-heavy, not much to our liking, it has a story plastered all over the brochure. The colors and imagery used also adds to the interest of the reader and they would be keen to know what this business has to provide. And that’s a job done well.

Another example of a storytelling brochure is this.

Text Heavy

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Using cute illustrations and a curiosity-driven cover, this brochure also serves as a good starting point for your prospective customer to know about you.

It requires a lot of skill and designing ability to make a good storytelling brochure. You need an expert like Design Shifu to create your story into beautiful designs. Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.

Interested in a few custom illustrations for your brand? Then refer to this for some inspiration.

Text-Heavy 4 Panel Brochure

There are a lot of brochures that rely more on text than on images. Like this.

Text-Heavy 4 Panel Brochure

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Such brochures are for businesses that rely on data and information more than pictures. Or where the end customer is looking to find a solution for a business problem. However, it can also be created by a museum, which invites patrons to visit their facility for sightseeing and learning. These brochures have information, which if not displayed properly could make it cumbersome for the reader to read. Hence, a lot of precision is required while the curation and arranging of the data in the brochure.

Another example of a text-heavy brochure is this.

Quad Fold

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Look how beautifully and aesthetically has the brand arranged the images and the text so that the design doesn’t look cluttered and pleases the naked eye.

Tear Away 4 Panel Brochure

This type of brochure uses 4 panels, however, the last panel can be used as a form for prospective customers to fill out. Companies doing surveys, events, etc. use this type of brochure. Like this.

Tear Away 4 Panel Brochure

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The company can add the form, social media icons, and a QR code to track the customer’s interest in the brand. The 4th side can be torn from the brochure and can be either retained by the customer or filled details can be kept with the brand. The details filled in can be used by the brand to reach out to the prospective customer with their latest offerings and also follow-ups.

Are you still wondering whether Design Shifu is the best fit for your design needs? Have questions that need to be addressed. Let us help you. Refer to this article and get all your queries addressed. If still confused, reach out to us and we shall help you resolve your concerns.

Conclusion

In the above examples, you must have gained a lot of inspiration for creating your own four-panel brochure. Although creating a 4-panel brochure is not that tricky, it does require a certain amount of detail and skill to convey the necessary information. Otherwise, the whole exercise of creating a brochure will be futile. 

Design Shifu’s designers focus on every detail and make sure that information gets across effectively. If you want your brochures designed, Design Shifu would be a great choice. You get unlimited graphics and unlimited revisions for a flat monthly fee. And you get a 14-day money-back guarantee. So what’s stopping you?

6 Panel Brochure Examples & Tips to Get Started

Imagine a situation: You have a lot of information to talk about your product. But you are confused that how to put all of it in a brochure, without making it too cluttered. And then you stumble upon a 6-panel brochure of a brand and you experience a moment of euphoria. Because: Now you can display your humungous information systematically and effectively. Also, aren’t you happier that the messaging that you wanted your end customer to listen to is communicated clearly? However, if you are not looking for 6-panel brochures, here are some examples that you can refer to for other brochure ideas.

Elements of a 6 Panel Brochure

Before looking at some great examples of 6-panel brochures, what should a good brochure contain?

Effective title

The first page of the brochure will make the first impression about the company in front of the reader. And hence that can’t go wrong. Look at this example:

6 Panel Brochure Examples & Tips to Get Started

Isn’t this putting out the messaging straight? If you have a solid idea in mind on how to crack a good brochure, but falling short of a designer, why not reach out to Design Shifu for some great designs? Check out our portfolio. We shall also give you unlimited designs at only 399$ per month.

Content

Of course, this is important, because that will decide whether the end customer is interested in your offering or not. Just ensure that the content you give is crisp and clear and provides a solution to the problem of the end customer. Also ensure that the CTA is displayed at the most accurate place of the brochure, and which cannot be missed by the customer.

Layout

Just because you have a 6-panel brochure doesn’t mean that the information can be displayed haphazardly. Ensure a good layout is kept in mind before the brochure is designed. Avoid these mistakes in your designs.

Examples of 6 panel brochures

6 Panel Brochure of a Car Brand

6 Panel Brochure of a Car Brand

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If you look at the brochure, the brand has dedicated 3 sides entirely to the pictures and the remaining 3 sides to content. This type of brochure looks sleek and very elegant. Because it is a car brand, visual delight is a must apart from technical specifications. So the brand has driven home the point through their car. Such types of brochures can be also made by beauty companies who can use model pictures applying the products on one side of the page and the content used in the beauty products on the other side. The only care that needs to be taken here is that the images used should be hi-res and look very appealing and justify the dedication of an entire side of the brochure to it.

Another view of such type of brochure.

6 Panel Brochure Examples & Tips to Get Started

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An advantage of this kind of brochure is that the brand can give a lot of pictorial references to the content used in the brochure.

Text Centric 6 panel Brochure

Such a type of brochure has a lot of content written. Those brochures may or may not have too many images. Such type of brochures requires a lot of detailing and content curation because any excess content can make it unreadable and might miss the attention of the end customer.

Text Centric 6 panel Brochure

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It’s like a microsite about the company with the company information, services, achievements, and CTA. One should ensure that the text should be arranged properly with a lot of emphasis given to bullet points and sub-headings etc. Images can be added or completely avoided too in such types of brochures.

Such types of text-heavy brochures should also concentrate on the color schemes used. The same color family should be used to ensure uniformity in text and design.

Restaurant menus, mall visit documents, etc. can be made using Text-Centric 6 panel Brochure.

Another example is this.

6 Panel Brochure Examples & Tips to Get Started

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Here, images aren’t used but this is a text and illustration-heavy brochure. Looks clean and aesthetic and also doesn’t become too bulky for the reader. Like this.

Centric 6 panel Brochure

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Too many text-heavy brochures will lead to a drop in customer interest and will not lead to solid conversions.

By the way, do not get confused between a pamphlet and a brochure. Refer here to know the exact difference.

Also, if you want help designing a brochure for your business, then get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.

Story Based 6 panel Brochure

Such types of brochures create a story through imagery or content. When you open the 6 folds, it looks like a storybook reading and that makes it very interesting and a hit with the audience. Like this.

Story Based 6 panel Brochure

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This brochure has a scenery picture spread throughout the 6 folds with some content written on each fold. Though it’s a sample brochure, you can create your own story that can tug the hearts of your end customers and that will lead to more eyeballs. These types of brochures can be explored with travel companies and décor companies who are out to provide an experience of a lifetime to their customers. The stories have to be unique to the brand and make the customer fall in love with the brand.

Merch brands have a very good opportunity to create stories for their products. So, do try out story-telling brochures. And if you want to create your merch ideas, then refer to this.

Conclusion

Creating a 6-panel brochure requires a lot of skill and understanding of your business. Even if one of the virtues is missing, it would lead to a bad brochure design and that is something none of us want, don’t we? So, hire a design partner like Design Shifu to create a beautiful brochure for you and make your life easier.

Design Shifu is an unlimited graphic design service that can help you create not only professional-quality designs but the best brochures for you. Our services are at a fixed monthly rate of as low as $399 per month. 

11 Creative Handmade Brochure Ideas for Inspiration

In today’s world of 8 billion people, there is an influx of brochures and pamphlets in our daily lives. In the digital world, one single document can be produced in mass within seconds. How would you then ensure that your brochure holds a special space on their desks and not lurking around in the waste areas? One of the ideas is through Handmade Brochures. Now before you get worried as to how will this be accomplished, refer to this for some inspiration.

Characteristics of Handmade Brochures

Some characteristics should be considered before you plan on making a handmade brochure. Those are as follows:

  • You cannot make thousands of brochures in a limited time. That’s a given, considering the amount of effort that goes toward making one.
  • You cannot expect 100% accuracy in all the handmade brochures, since there is a human touch.
  • Plan your materials and designs well in advance so that the brochure-making process is smooth without too much of breaks.
  • Less is more. Even though your handmade brochures exude a lot of creativity, being minimalistic and aesthetic will go a long way in impressing your end customer.

If you have a design in mind or still thinking of one, get a dedicated designer from Design Shifu. 

Now, let’s explore some beautiful handmade brochure examples and you can choose one that’s best for your business.

1. Travel Handmade Brochure

The travel brochure should be designed so that it entices the reader to visit captivating locations around the world.

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This image-only brochure with the names of places to visit is a very simple yet classy design that you can make. The pictures used are real pictures of the places and the names are hand-written.

Another version is drawing sketches of the places to visit in a particular location.

handmade brochure

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However, this one’s a bit difficult to execute in bulk, but it looks extremely appealing.

If you want more inspiration for travel brochures, refer to this.

2. Creative 3D Handmade Brochures Design

Corporate and handmade brochures seem alien, but why not add some creativity to corporate brochures too?

handmade brochure

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In this design, the team members’ pictures are pasted in a creative way along with text, which makes these types of brochures an instant hit with the target audience. Instead of the regular square and rectangle-shaped brochures, unique shapes like hexagons, pentagons, and number shapes would also require less space and more creative output.

Another example of a geometrically shaped brochure is this.

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The brochure is given the shape of a bottle, with each layer loaded with information. One more good option for your brochure.

3. Job Recruitment Brochure

A company that wants to recruit candidates usually would update the job section of its website or probably mention it on its social media handles. How about a company that creates a brochure headlining the best things one can get by working in the company?

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Quite a unique way of recruiting candidates. Here, they have mentioned how their company has an open-door policy, which is one of the key factors looked at by a candidate before he applies for a job.

This type of brochure can also be made by restaurants, schools, etc. where the combination of creativity and benefits are distributed equally.

Check this out for some ultimate brochure design ideas in 2023.

4. Flip Book Handmade Brochure

A flip book brochure is an accordion-style brochure that is detailed and yet, acquires less space on your shelf. You can flip through the book and check out the image change from page to page.

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This isn’t a handmade brochure example, but it can be replicated into one. There are many creative ways to replicate the flipbook style. One example is:

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Though this suitcase style looks elaborate in design and would require a lot of effort, once made, this would most definitely create a lasting impact on the minds of the target audience. A unique combination of images, text, and design would make this handmade brochure a permanent place on your target audience’s shelves.

We, at Design Shifu, can help you create one at affordable prices. Check out our price range.

5.  Single Paper Brochure

The simplest and the easiest to execute is a single-paper brochure. You can define the brand’s vision, and mission through text or illustrations, without making it too cluttered and cumbersome to read.

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This is a reference to how one can create a handmade brochure using illustrations and text. And here is what a single-page brochure will look like.

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It can be folded into 2 or 3 folds, basis the brand preference, but such kinds of brochures are quite cost-effective too. Also, for a start-up who do not have too much information to showcase in the beginning, this kind of brochure is a good start for introducing oneself to the target audience.

Also, these are the various ways through which one can fold a single-page brochure.

handmade brochure

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6. Tag-based Handmade Brochures

Who said brochures have to be in a book format? Who said brochures have to be perfectly shaped and should be in a spiral bind? Have you ever thought that why not create a brochure in a tag-shaped design? Yes, it’s possible.

handmade brochure

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Use of colors, information, images, and creative illustrations can be done concisely and yet look creative and pass out necessary information too. Also, since it is tag shaped, it is quite handy and doesn’t require too much space.

In case you are very traditional and still want a spiral-bound brochure, you could easily stuff these tags in a spiral bound and make it look like this.

handmade brochure

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Conclusion

A handmade brochure will not only creatively satisfy the target audience, but will also break the clutter. We are loaded with information and it’s very difficult to stand out. Hence, a little bit of hard work is required to ensure our voice is heard by the target audience. However, if the design isn’t your strongest point, source your designs to Design Shifu. We offer unlimited designs for $399, which also comes with a 14-day money-back guarantee. So what’s stopping you?

33 Product Brochure Examples to get Inspired in 2023

As a small business owner, you must leverage every marketing medium to spread the word about your business, product, and service. Even though digital marketing has simplified advertising and you can get to masses within budget, some old tried, and tested communication tools like brochures, flyers, and pamphlets still work to date and are a business’s best friend.

The challenge is how to create a brochure that communicates, appeals to, and lands clients. 

How can you be confident about your design? We have pulled together a list of successful brochure examples that you may take inspiration from to create a product brochure for your business.

Types of product brochures

The first thing to determine before designing is the layout of your brochure. There are primarily three types of brochures: three-panel, four-panel, and six-panel. 

We’ve discussed them ‌in the next section to help you decide the best fit for your small business.

3-panel product brochure

Most businesses use tri-fold brochures for their marketing. It has three front pages and three back pages. Tri-fold brochures have several benefits, including convenience and adaptability. They are not only inexpensive, but they also fit into standard-size envelopes and pockets.

3-panel product brochure example

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You can assign one page to your contact information, one to the services you offer, one to client testimonials, and so forth. Or you can merge two pages together to focus attention on a certain feature or image. 

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4-panel product brochure

4-panel product brochure example

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While bifold and 3-panel brochures are perfect for general purposes, if you have more information to share or wish to include a glimpse of your product catalog, 4-panel brochures, with an extra page, allow you to include more information without cramming space so you can include a creative product catalog design. 

6-panel product brochure

6-panel product brochure example

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Six-panel brochures are a practical and affordable replacement for booklets for your company’s marketing, training sessions, and trade shows. You can also include step-by-step processes or tutorials in these brochures. 

Be creative with the layout and folds to create something unique for the receivers. The most crucial thing is to understand what your company needs. For example, a cafe might only require a tri-fold brochure, whereas a pharmaceutical company might require a 6-fold. Define the content and the parts you want to highlight to determine the number of panels you need.

Now, let’s explore the product brochure design ideas you can use inspiration:

Product promotion brochure

Launching a new product? Create a buzz about it in your town, store, and even online. Use a brochure to highlight benefits and features. Add high-resolution product images to entice your customers. A good way to spread your reach is to notify store visitors about the launch and give them brochures as a giveaway so they can go through it in their spare time. Use visual hierarchy to highlight information and direct your audience’s attention the way you desire. 

Product promotion brochure

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Product promotion brochure

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The attention span of consumers is really short. So, the first glance should communicate the value to your potential consumers. If you’re having a limited discount offer or sale for your customers, keep it bold and bright. Let them see it at the first glance to arouse curiosity.

Product promotion brochure

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You can use a monochromatic scheme or contrasting color palettes to create visual harmony. If you have more than three products or services to discuss, have enough space between them to make it clear for the reader. Apart from the details of the product launch and exclusive offers, make sure you include a clear CTA. Clutter-free call-to-actions can increase your conversion rate by 232%.

Electronic product brochure

Electronic product brochure

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An electronic business deals with technology. Since technology is ever-evolving, the store should exude an innovative and futuristic vision in all its marketing assets. Therefore, the brochure for electronic products must have a cutting-edge design. 

Using overlays, newer fonts, and solid and abstract shapes is a great way to market your goods. You can also convert your product images to icons which you can use in other assets too like social media posts, websites, email campaigns, and business cards. 

Electronic product brochure

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Electronic product brochure

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In contrast to how most people market their products, you can identify the doubts and queries of your potential customers and address them in your brochure. If you already have customers, include testimonials and reviews.

Construction brochure

Construction brochure

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Most construction companies’ logos, brochures, and other marketing materials have black, yellow, and white colors. The bright yellow adds cheer to the strength that black conjures up. Give prospective customers a complete picture of your brand. Include pictures of your team in action to give a glimpse of your process.

Construction brochure

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Include brief explanations of what you offer, how things are done, and why they should choose your business over others. 

Construction brochure

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Utilize white space to separate sections and have bold headings and subheadings to separate blocks of text into a pleasing, readable format.

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Medical & Pharmaceutical brochure

Medical & Pharmaceutical brochure

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Since green signifies health and generosity while blue color establishes trust and safety, most pharmaceutical and healthcare brochures and centers have blue and green as their primary colors. Include photographs of doctors to spread positivity and assure visitors they are at the right place.

Medical & Pharmaceutical brochure

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Highlight what you specialize in, your experience, your list of doctors, extra benefits and facilities you offer, and any other detail that would build trust and credibility. 

In medical brochures, you can dedicate an entire page of the brochure to contact details.

Medical & Pharmaceutical brochure

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If you create a brochure for your pharmacy, consider including discounts and extra offers like ‘free delivery’ to attract more customers.

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Paint company brochure

Paint company brochure

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Paint company brochures can be colorful, playful, and cheerful. Add a dash (or more) of color to your brochure. You can experiment with typography, before and after images, and custom illustrations. Include examples of your prior work, testimonials from clients, and the promises you make to them.

Paint company brochure

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Ice cream product brochure

Ice cream product brochure

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Although most small businesses and corporations opt for formal tones, ice cream businesses can experiment with creative brochure designs. Use your brochure to tap into their senses and showcase your products. 

You can choose a minimalist design or a colorful layout. Be sure to use cheery and vivid colors. Some brochure designs use custom illustrations and abstract shapes to give a cute look.

Wine brochure

Wine brochure

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Wine businesses aspire to establish themselves as luxury brands and create an exclusive customer base for their products. Using a minimal layout with dark color themes with a bright highlight delivers the desired tone. It’s a good idea to go with black, silver, or gold. You can also have a creative product catalog design to feature your best-selling products. Businesses also dedicate separate pages for each product to give them a more unique and opulent appearance.

Wine brochure

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Skincare brochure

Skincare brochure

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Skincare businesses emphasize aesthetics in their branding. Warm colors like peach, orange, and even skin tones invite readers. Include pictures of your products and how they are used. A picture is worth a thousand words, and more so for skincare brands.

Skincare brochure

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Beauty brands are more about appearance. This is why you should focus on images and visuals. Let customers visualize the end results through quality images. 

Furniture brochure

Skincare brochure

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Aesthetics are the main consideration for customers when they consider purchasing furniture for their homes. A company dealing in furniture should design a brochure that aligns with its brand personality. If you sell and renovate vintage furniture items, use design elements that inspire vintage feels and make a brand statement. 

For example, every year IKEA launches a new brochure that features its new collection while keeping it consistent with brand guidelines. 

You can also play with the layout. Use a square layout to give a uniform and symmetrical look. 

Skincare brochure

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Jewelry brochure

Jewelry brochure

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Define the type of jewelry you primarily deal with. Is it handmade jewelry, high-end jewelry, or artificial accessories? What emotions do you want to evoke in your costumes? Pick the layout and style that aligns with your brand messaging. Silver, gold, and black colors are great to use for highlights. Use creative compositions to construct a set for your jewelry pieces in your brochure.

Food product brochure

Food product brochure

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Food product brochures are an excellent marketing campaign strategy to attract customers to your store or restaurant. 

Food product brochure

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Who is your ideal audience? What are their likes and preferences? What type of food do you sell? Is it a takeaway or a dine-in? 

Select colors and typography accordingly. You can use mouth-watering illustrations and product images to tickle their taste buds. Give a glimpse of your menu. If you are running discounts, reward programs, or offering extra services that make you stand out from the crowd, accentuate it.

Handmade brochure 

Handmade brochure 

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If you’re artsy, why not hand-design your brochure? Use your drawing skills to personalize your brochure and build a warm connection with your first-time visitors.

Handmade brochure 

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Anything handmade adds warmth and familiarity. You can create simple pencil or pen sketches, drawings, and illustrations to draw viewers in or create a unique typeface for your brand to distinguish it from your competitors. You can also try cutouts and pop-ups to turn your brochure into 3D.

Wrap up

It may seem that product brochures are expensive! While creating one, you have to go through several quality checks and do justice with your brand language, but that doesn’t mean you have to spend a fortune. 

Using services like Design Shifu, you can add product brochures to your marketing plan whether you’re just starting out or want to expand your business. We offer unlimited graphic design starting at $399 per month that comes with a risk-free 14 days money-back guarantee. Let’s get started. 

Company Brochure Examples & Ideas to make one for yourself

How does a company recruit the right candidate? They look at the CV of the candidate. Similarly, when a customer wants to choose whether they would like to go for a particular brand, the best way to judge is: Look at their marketing collaterals, like the Brochure. Also, a brochure and a pamphlet both serve different purposes, to comprehend the difference between a pamphlet and a brochure, refer to this blog.

Let’s start with some understanding of company brochures and then we will move on to company brochure examples so that you can make one for yourself.

Contents of a Company Brochure

A good company brochure needs to take into consideration the following points:

Contents of a Company Brochure

Headline

A powerful headline captures the reader’s attention immediately and offers the user a solution to his problem. Nonetheless, the headline should be brief and prompt the reader to read the rest of the article. Check this headline by Four Points by Sheraton’s brochure: Always A Great Stay!  

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Looking at the headline, the reader knows that he will have a great stay in this hotel, albeit a stylish one. The reader is prompted to move on to the next page by this word with style.

If you have already decided on a great headline and want it to be implemented beautifully in a brochure, take help from Design Shifu to design it for you.

Content

The content includes the company name, details about the product like features, benefits, product specifications, pricing charts; founder names (if it’s a high-end product), and of course, the CTA. One major point to note here is that the brochure shouldn’t be more than 4-5 pages and the information provided in it should be brief. Too much information will exhaust the reader and will take away their attention. Check out this example of a fishing company where too much information is disseminated in the brochure.

Too much content on a company brochure

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Never compromise on quality

After keeping in mind the headline, content, and CTA, PLEASE use only hi-res images. Internet images or pictorial representations of the products wouldn’t do justice either to the reader or your company. Also, if you plan to print the brochure, please use high-quality paper (matte or glossy is a personal choice) for printing.

You can also refer to these tips for effective brochure design

Best Company Brochure Examples

To make your company brochure, let’s delve into some company brochure examples.

McDonald’s Franchisee Brochure

The brochure is a bit long for inviting the readers to have a McDonald’s franchisee, but the design, the way of content representation, advantages for the readers, and a clear CTA.

McDonald’s Franchisee Brochure

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Disney Dining

The best way to make the world happy is through food and entertainment. Disney has been topping the entertainment charts for more than 50 years now, they have presented their dining brochure in a very delectable way. So, for the parents who bring their kids to Disneyland and want some good food to give themselves an added incentive to join the kids in the wonderland, here’s an interesting take on their dining experience.

Company Brochure examples and Ideas

After looking at good company brochure examples, let’s comprehend some ideas for a company brochure.

Fold-type brochure

Folding the brochure into 2 or 3 equal parts is one of the common ways of creating a brochure. It is usually found in restaurants, spas, or multi-product businesses. Check this trifold brochure example which is sleek, structured, and commonly found.

Fold-type company brochure example

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Accordion Brochure

Similar to fold-type brochures, this one has more pages, similar to an accordion. It gives the company more space to present its content.

Die-cut Brochure

A creative brand will always look for creative ways to present its ideas. As they say, the chef pays equal, if not more amount of attention to the presentation of the food he is serving. Similarly, die-cut brochures are very attractive to look at. However, those are not always cost-effective, due to the unique ways of presenting them. Check out one example.

Die-cut company brochure example

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Digital Brochure

The pandemic has changed the way we look at the world. And marketing is no different. A digital brochure is interactive with the addition of many design elements. It can be kept up to date, cost-effective, and can reach the masses. So, this is a must now for a company.

But, before you decide on the type of brochure you wish to design for your company, check out the brochure design trends of 2022

Advertising Company Brochure Examples

An ad agency will have too many company brochure examples to present to their client. But what should an ad agency brochure look like?

Advertising Company Brochure Examples

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  • It should have different creative elements. It is the first impression of the agency for prospects and that should be quite impressionable. So the creativity has to be stupendous.
  • It should have an excellent copy. Ad agencies thrive on good copywriting. That should reflect how effective the communication has been in the brochure to the readers.
  • It should have testimonials and some of the major clients the agency has worked with. That earns the agency some brownie points.
  • Finally, these printing design errors have to be kept in mind while designing your brochure. Since if the agency falters in messing with its brochure printing, how would it do a good job for its clients?

Architecture company brochure

An architect is responsible for setting your mood for the next few years. And to ensure your dwelling matches your temperament, it is important to choose the right architect. So, it’s a huge responsibility of an architect to present their best work in the most suitable way to their clients. Some tips that an architect can follow to make a good impression through their brochure:

  • Content should be relevant to the current trends
  • Less is more: Show more pictures and less text
  • How environmentally friendly is your thought process?
  • Testimonials from brands
  • Create different types of brochures for clients looking for apartments, commercial spaces, etc.

Architecture company brochure

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Brochure design for a software company

A brochure for a software company has to be technically sound along with being aesthetically good-looking. The points mentioned in the subheading Contents of a Company Brochure have to be included, in addition to the below tips:

  • Create a sense of urgency in the copy. Business processes are complex and hence they need a system to be addressed properly
  • Case studies on how the solution provided by you arising other companies
  • Use phrases that promise a better future with the solutions
  • Give a time limit by when the problem will be solved

Brochure design for a software company

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Check out this Cisco Evolved Services Platform Brochure. The headline is crisp and uses words like automating and new class. So the target audience knows what problem this particular solution by Cisco will provide.

Brochure for an interior design company

The toughest job is to find that perfect mix of hues for your furnishings coupled with the feng shui tips that you want in your personal space/ commercial spaces. To achieve this, the interior designer must be able to satisfy the reader’s tastes and preferences. So the brochure has to be excellent.

Some of the good corporate brochure examples of interior designing firms are:

Brochure for an interior design company

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A classy and structured design is the above example. The images are neatly presented with an equal amount of text spread across the tri-fold brochure.

Brochure for an interior design company

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This one gives a very different look to the brochure with a lot of thought going behind the design of the brochure and placement of the images.

Brochure for an interior design company

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The headline of this brochure is catchy, that shows collaboration and not authority, which instantly makes the reader warm up to the idea of vetting this particular interior designer.

Conclusion

A brochure is a carefully designed document that serves as your case study in front of prospects. It can’t be done by just anyone. You got to have a brilliant internal design team or a design partner like Design Shifu to create a beautiful brochure for you, just like the various company brochure examples we referred to in the article.