Distributing flyers is one of the oldest marketing strategies used by almost every brand – big or small. While the usefulness of traditional forms of marketing is up for debate – flyers are 100% relevant to date. With the least investment in this marketing collateral, the ROI is always great. So how can your small […]
“80% of marketers think they’re good at writing a design brief. Only 10% of agencies agree.” — BETTERBRIEFS Wondering how to write an effective design brief? Coordinating between business and design teams can be challenging, especially when you are working on a long-term project with multiple goals. Sometimes, the objectives change, crucial details get lost, […]
What do you think of when we say McDonald’s? Isn’t it the striking yellow color golden arches of the letter ‘M’ that struck your mind? And what about Starbucks? Do you recall the mermaid within the green circle? It’s interesting to note that we remember brands through their logos. Logos are an interesting way to […]
What keeps changing all the time? Graphic design trends! No matter how much emphasis is placed on graphic design, it will never be enough. It is essential to understand that all trends are industry-specific and bio-individual in nature. We see evolving trends all the time, some of which, stir the market and rule it for […]
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