Low-cost small business branding ideas that work in 2023

Branding is the lifeblood of any business, big or small. It’s the essence that sets a business apart, conveying its values, personality, and promise to its audience. For small businesses, branding can be a powerful tool, allowing them to compete in a crowded market and leave a lasting impression on customers.

However, one common misconception is that effective branding requires a hefty budget. In reality, branding for small businesses can be achieved without breaking the bank. In this article, we will delve into the world of low-cost small business branding ideas that can work wonders in 2023. Let’s get started.

Do small businesses need branding?

Branding is not a luxury; it’s a necessity for small businesses. It’s a way to differentiate yourself, establish a strong market presence, and build a loyal customer base. It’s an investment that pays off in the long run, as a well-crafted brand can propel your small business to success and help you achieve sustainable growth.

In a crowded marketplace, a well-defined brand can decide for a consumer. It helps them understand what to expect from your products or services. A strong brand evokes feelings and creates an association with certain values, making it easier for customers to choose your offerings over competitors.

Moreover, branding provides a clear direction for your business. It aligns your team and helps in making strategic decisions that are in line with your brand’s identity and goals. It guides your marketing efforts, product development, and customer interactions.

How do you brand a small business?

Branding a small business doesn’t need to be a costly affair, you can do so in your budget as well if you take care of a few defending principles. To get started, you should get clarity on what kind of brand you want to be, once you get there, follow the below steps:

Define Your Brand Strategy

Clearly articulate your brand’s purpose, values, and target audience to establish a strong foundation for branding efforts.

Craft a Memorable Business Name

Choose a name (if you don’t have one already) that’s simple, catchy, and reflective of your brand’s essence, making it easy for customers to remember and associate with your business.

Design a Basic Logo

Create a simple logo using cost-effective online design tools or get help from graphic design companies like Design Shifu that provide unlimited graphics for a flat monthly fee. This will ensure that the logo effectively conveys your brand’s message through shapes, colors, and typography.

Select a Limited Color Palette

Choose a few primary colors that resonate with your brand and consistently use them across all your marketing materials to create a cohesive visual identity.

Build a Basic Website

Utilize website builders like WordPress or Shopify to construct an informative website containing your products along with the essential details about your business and a clear call to action.

Utilize Social Media Wisely

Start creating content on social media platforms like Instagram to engage with your audience and also find new users. This will help you establish a brand online, which will later create a unique brand recall over a period of time.

Network and Collaborate

Partner with other small businesses for joint marketing efforts, enabling both brands to reach a broader audience without incurring additional expenses. This will pave the way for collective branding allowing both companies to make the most of their branding expenditure.

Get some Initial Marketing Collateral Designed

Marketing collaterals like flyers, business cards, etc. help your brand reach the offline audience. Then there is brand merch, which is great for retaining and motivating internal teams if you can spend a small amount on it.

Educate Yourself and Adapt

Stay updated on branding trends, marketing strategies, and tools, allowing you to adapt your branding approach and keep your brand relevant and fresh.

Small business branding checklist

Small business branding checklist

Creating a strong brand for a small business involves multiple elements to ensure consistency, memorability, and a clear value proposition. Here’s a checklist to guide your small business branding efforts:

Business Name

Choose a name that reflects your brand’s identity, is easy to remember, and aligns with your offerings.


Design a unique and visually appealing logo that represents your brand’s values and purpose.


Craft a concise and memorable tagline that succinctly communicates your brand’s promise or core message.

Color Palette

Define a set of primary and secondary colors that represent your brand and are used consistently across all branding materials.


Develop a professional website that provides information about your business, products/services, and a seamless user experience.

Social Media Profiles

Optimize and maintain active profiles on relevant social media platforms, aligning the branding with your visual identity and message.

Business Cards

Design professional business cards that feature your logo, contact information, and a glimpse of your brand’s style.

Brand Guidelines

Create brand guidelines detailing how your brand should be presented, including logo usage, color codes, typography, and overall design principles.

Unique Selling Proposition (USP)

Clearly define what sets your business apart from competitors and communicate this unique value proposition consistently.

Establishing and maintaining these elements cohesively in your branding strategy is essential for brand recognition, customer trust, and a competitive edge in the market.

8 Low-cost small business branding ideas that work in 2023

Made with Local – Sustainable Small Business Branding Idea

Made with Local has successfully built a compelling brand by aligning with the values of health-conscious consumers and a burgeoning interest in locally sourced, sustainable products. 

Their branding strategy emphasizes transparency, highlighting the use of locally grown ingredients, and fostering a sense of community support and environmental responsibility. Their brand visuals feature vibrant, natural colors and imagery, evoking a sense of freshness and wholesomeness. 

The company cleverly employs storytelling, showcasing the journey from local farms to the consumer’s hands, creating an emotional connection between their audience and the source of their products. 

Additionally, their communication channels, including social media and a user-friendly website, enable direct engagement, allowing customers to feel part of a larger, sustainable food movement. 

Overall, Made with Local demonstrates how strategic alignment with consumer values, transparent storytelling, and a strong online presence can shape a powerful, cost-effective brand in 2023.

Death Wish Coffee – Food Product Small Business Branding Idea

Death Wish Coffee has cultivated a brand that capitalizes on the burgeoning interest in strong, high-quality coffee. Their branding strategy revolves around the daring and adventurous, appealing to a niche audience seeking an intense coffee experience. 

The brand embraces a dark, bold aesthetic, reflecting the robust flavor of its coffee, with packaging and visuals featuring a distinctive skull motif that embodies its ‘deathly strong’ proposition. 

Their marketing leans heavily into social media, leveraging visually striking content and a strong online community presence to engage with their audience. They’ve also successfully utilized influencer marketing and collaborations to expand their reach and tap into new consumer bases. 

By maintaining a consistent and edgy brand voice across various touchpoints, Death Wish Coffee has effectively differentiated itself in a competitive market, showcasing the potency and excitement of its product. 

Bony to Beastly – Fitness Small Business Branding Idea

Bony to Beastly

Bony to Beastly has crafted a brand that is laser-focused on addressing a specific pain point: helping individuals with a naturally thin or ectomorphic body type transform their physique through muscle-building and fitness programs. Their branding approach centers on empathy, empowerment, and expertise.

Firstly, the name “Bony to Beastly” succinctly encapsulates their brand promise, illustrating the transformation from a slender frame (“bony”) to a more muscular, powerful physique (“beastly”). This straightforward and catchy name immediately communicates its core offering.

In terms of visual branding, the imagery often features before-and-after photos, showcasing success stories and transformations of individuals who have followed their programs. These visuals serve as powerful testimonials to the effectiveness of their approach, motivating potential customers.

Moreover, community building is a fundamental aspect of their branding. They foster a sense of belonging and support among their clientele, creating a community of like-minded individuals striving for similar fitness goals. This community aspect is often highlighted in their branding, showcasing the supportive environment that clients can be a part of when engaging with their programs.

Lumosity – Training Small Business Branding Idea


Lumosity’s branding approach revolves around promoting mental fitness and maintaining a healthy brain through engaging and scientifically designed games. They emphasize the idea of proactive brain training and mental wellness, appealing to individuals seeking to improve their cognitive abilities and overall brain health.

Their brand imagery includes colorful and visually appealing graphics, reflecting the interactive and gamified nature of their product. They also incorporate visuals of brain anatomy and neural pathways, reinforcing the connection to brain health and improvement.

Lumosity utilizes data-driven insights and scientific research to underpin its branding messages, highlighting the credibility and effectiveness of its brain-training exercises. They often cite studies and research findings to support their claims of cognitive enhancement.

In terms of marketing, Lumosity has leveraged digital platforms, social media, and partnerships to reach a wide audience. They’ve also focused on user testimonials and success stories to showcase the benefits of using their platform.

Overall, Lumosity’s branding is centered around the concept of improving mental faculties through engaging and enjoyable brain exercises, backed by science and presented in an accessible and visually appealing manner.

KUIU – Adventurers Small Business Branding Idea


KUIU’s branding approach is centered around the pursuit of excellence and meeting the specific needs of serious outdoor enthusiasts, particularly hunters and adventurers. The brand emphasizes durability, functionality, and performance in its products. Their gear is designed to withstand the challenges of the backcountry while providing comfort and utility for the user.

The branding visuals feature rugged outdoor landscapes, showcasing the environments where their products are intended to be used. They utilize imagery of individuals engaged in outdoor activities, highlighting the connection between their gear and real-life adventure.

In terms of marketing, KUIU has leveraged digital platforms, social media, and partnerships within the outdoor and hunting communities. They often collaborate with influencers, athletes, and outdoor experts to showcase their products and reach a broader audience.

Their branding also involves a strong commitment to sustainability and conservation. They strive to minimize their environmental impact and support conservation efforts, appealing to environmentally conscious consumers within the outdoor community.

Overall, KUIU’s branding is built on a foundation of technical innovation, durability, and a deep understanding of the needs of outdoor enthusiasts, reflecting a dedication to high-quality products and experiences in the great outdoors.

Primary – Kids Small Business Branding Idea


They are known for their approach to simple and colorful basics, offering a wide range of clothing essentials for babies and children up to age 12. The brand focuses on providing high-quality, comfortable, and affordable clothing options in a variety of vibrant colors.

Primary’s branding approach emphasizes simplicity and ease for parents and children. Their product offerings are designed to be mix-and-match, making it easier for parents to create versatile and stylish outfits for their kids. The brand takes pride in offering a wide range of colors without stereotypical gender-specific designs, promoting inclusivity, and allowing children to express themselves through clothing choices.

In terms of branding visuals, Primary uses bright, cheerful colors and simple, clean designs to showcase its clothing. Their website is user-friendly, featuring a straightforward design that aligns with their brand’s emphasis on simplicity and ease of use.

Marketing efforts often highlight the brand’s commitment to providing affordable, quality clothing, making it accessible to a broad audience. They also often promote promotions, sales, and discounts to attract new customers and retain existing ones.

Overall, Primary’s branding is rooted in simplicity, inclusivity, and providing a diverse range of colorful, basic clothing options for children, with a strong focus on convenience and affordability for parents.

Monica and Andy – Child Apparel Small Business Branding Idea

The branding approach of Monica and Andy is characterized by a blend of modern aesthetics, organic materials, and a dedication to ethical and sustainable manufacturing. They emphasize the use of GOTS (Global Organic Textile Standard) certified organic cotton and environmentally friendly practices in their production processes.

Visually, their branding often incorporates a minimalist and contemporary design with soft color palettes, reflecting the brand’s dedication to simplicity and modernity. The imagery typically features babies and children in comfortable and stylish clothing, showcasing the brand’s products in real-life, everyday settings.

Their marketing efforts emphasize the importance of organic and safe materials for children, highlighting the benefits of their products in terms of comfort, sustainability, and overall well-being.

Design Shifu – Ultimate Design Partner for Small Businesses

Startups and small businesses often believe that top-notch graphic design comes with a hefty price tag. But let us debunk that myth and introduce you to Design Shifu’s innovative approach.

Design Shifu is your go-to on-demand graphic design solution. We’ve reimagined how design services should be, ensuring flexibility for our clients. With Design Shifu, you can subscribe and unsubscribe at your convenience, without any penalties or cumbersome contracts. 

At Design Shifu, we believe that exceptional design should be accessible to everyone, irrespective of budget constraints.

Picture this: unlimited graphic designs at a fixed monthly rate, precisely tailored to suit the advertising budget of small businesses. And the best part? Design Shifu’s plans are not only flexible but also incredibly cost-effective, making exceptional graphic design within your reach. Let’s collaborate and take your brand’s design journey to the next level with Design Shifu.