10 Innovative Tri fold Brochure Examples & tips for small businesses

There is no better way to showcase your business than through a brochure. Every marketing campaign, whether offline or online can use a brochure as a tool for their business. From down files to printed brochures, they are versatile and handy when it comes to making an introduction, and this means that its design has to always be on point. Typically there are two fold brochures and tri fold brochures. A tri fold brochure is one of the most common brochure templates that is used.

What is a tri fold brochure

A basic brochure that unfolds into three panels, advertising your business, your offers, and images relevant to your business is a trifold brochure. Tri fold brochures can be used as an introductory brochure for your business or advertising an event, upcoming offer, and much more. The range with which a tri fold brochure can be used as a marketing tool is quite huge and if implemented right, it can do wonders for your campaign and your business.

Z fold vs Tri fold brochures

Z fold and tri fold brochures may seem similar, but their application is quite different. Z-fold brochures open into three panels, usually horizontally. This type of brochure creates a large impact but requires a bit more effort than tri fold brochures.

For marketing purposes, tri-fold brochures are ideal when you want to utilize less space while narrating a strong advertising message.

Typically, Z-fold brochures are used by larger companies with a broader client base. In addition to product descriptions, staff profiles, and contact information, they also provide a brief history, vision, and mission of the company.

As tri-fold brochures fit on standard 8 1/2″x11″ paper, they can be used by any size business. Also, tri fold brochures tend to be more cost effective because printing is reduced from three times to two times that of a z-fold brochure.

Clearly, tri fold brochures are more relevant for small businesses, so we will discuss tri fold brochure examples in more detail.

Also Read: What is a pamphlet? Pamphlet vs Brochure explained [With Examples]

Here are 10 of the best trifold brochure templates and examples that you can take inspiration from:

1) Image centric tri fold brochure example

An image-centric brochure template for your restaurant is the best way to showcase your business and make the best use of the space you have. Extend high-quality images across folds and make your copy concise.

For example, as a restaurant owner, you can use a trifold brochure to promote your restaurant. You can create a brochure with pictures of your signature dishes alongside a small description of each dish. Get creative with the folds. Select the color scheme, font style, and layout of the content that best matches your restaurant, and voila! You have a great brochure that will bring people knocking on your door.

2) Color palette based tri fold brochure

Take for example this trifold brochure by a nutritionist clinic that raises awareness about the benefits of healthy eating. The way they use a pastel color palette that is easy on the eyes is an old trick in the book of color psychology. Pastel color palettes are meant to induce a sense of comfort. This has been topped with some fun yet healthy food images, creating a perfect balance between the content and the visuals.

Related

Brochure Design in 2021 – The Ultimate Guide

3) Information based tri fold brochure example

Take a look at this COVID 19 vaccine brochure. The neutral tones of blue emit a sense of safety appropriate for the industry that the brochure represents. While the brochure is information-centric, it does not necessarily have to be wordy. With well-designed vector images to go with your concise copy, your brochure will do the job of spreading the correct information in a more visually appealing manner.

4) Brand color based tri fold brochure

Source

A brochure idea that can be considered is customizing the brochure with your brand colors. Brand colors and elements are often memorable when repeated consistently in your marketing efforts. Let your brochure speak for itself, and represent your brand identity through the brand colors and elements of your business. Use vectors, icons, and images that are your brand’s signature style. This brochure will not eat into your budget and will also be a great yet simple way to introduce yourself to clients.

If you’re looking to design your own brochure and need some guidance, take a look at our latest blog for the best tips on designing a business brochure that caters to your design needs.

5) Minimalistic tri fold brochure example

minimalism and tri fold brochures — Source

Taking a cue from this furniture business brochure. If you’re looking to advertise your products with style, then a chic and minimalist approach would work for you. You can go all out with the color or stick to a palette depending on the industry your product belongs to. For example, if you sell antique furniture, then an elaborate design with lots of colors would be a better approach as it grabs more attention through its aesthetic. A good brochure can make your business stand out from your competitors and help drive your business.

6) Modern tri fold brochure example

modern tri fold brochure color palette — Source

Taking a minimalist approach may suit your brand if you are portraying your brand as modern and up-to-date with all the latest trends. Light pastel colors such as yellow or baby pink will work great if your primary target group is millennials or younger audiences. A brochure idea incorporating such a design and layout in mind can greatly increase your chances of forming a youth connect with your brand and thereby growing your business.

7) Abstract Design tri fold brochure example

If your brochure idea revolves around the layout, then an abstract design can work if your business and advertising efforts. You can get contrast without the eye-hitting effect with your brochure design. You can introduce abstract shapes, elements, and layout designs in your brochure as shown above. Using a contrasting color scheme, with muted colors, and an abstract mood induced through the overlapping shapes on the folds like shown above ensures that it stands out, but at the same time is soft on the eyes, and also ensures a flowy pattern for the eyes to follow.

8) Shapes and layout based tri fold brochure

layout template for brochure design — Source

Take a look at how well this construction based brochure has been structured (pun intended) The sharp folds in the design layout with the images, the cutout images, the color, as well as the content complimented with the right icons next to them, create a perfect layout for a tri-fold brochure. Stick to a light color palette consisting of colors such as mustard, white, grey, and black. Images of your past projects will also help enhance the look of your brochure.

9) Creative layout tri fold brochure

creative template for brochure design — Source

Selecting a layout should depend on the audience you cater to. A more abstract layout could work if your primary target audience is younger. A more traditional layout would be better suited if your offer is directed to corporate setups. If you specialize in tours to the hills for example, then earthy colors such as navy blue, brown, olive green, and white would enhance your brochure, while pastel colors would suit brochures designed for corporate tours.

Similarly choosing the right layout for your brochure is essential and is based on your target audience, but you can get creative with it. For example, the closing fold of the brochure above simply holds a minimalistic yellow diamond-shaped icon with the website URL. It not only draws focus to the website, but it also works as a great CTA for the reader, along with the design contrast the colors provide. This could be one of the best travel brochure examples you can look at if you have a travel business.

10) Simple tri fold brochure

simple tri fold brochure template — Source

You don’t always need colors from the opposite spectrum on the color wheel to create contrast in your brochures. The mockup above very elegantly creates a contrast with a bright white and a teal green color combination. It’s a unique way to create a contrast in the design without a lot of effort, while also maintaining the simple and neat design element in the brochure.

Tips to design a tri fold brochure

Designing a trifold brochure is the part where most people get stumped. Keep the following pointers in mind and you shouldn’t face any issues:

1) Color Scheme

Keep a color scheme that reflects the mood of your brand. A brighter color palette works if you’re an FMCG brand. Earthy colors would enhance your trifold brochure if your brand were in the finance sector. Don’t go overboard with colors. Stick to 2-3 maximum.

2) Layout

Select a layout that resonates with your target group. If your business primarily targets the youth, then you can be more experimentative and go for a more abstract look. On the other hand, if your business caters to more elderly folk, then a traditional grid-like layout would be better suited for your brochure.

3) Consistency

Don’t use more than 3 different font styles and keep a consistent color palette. Doing so will maintain the professional look of your trifold brochure, which could translate into more business for your brand.

If you’re looking to get a brochure designed in 24-48 hours, Design Shifu can help. With an in-house team of a pool of talented designers, Design Shifu works around the clock to offer you the best of designs that cater to your needs with a quick turnaround time, and the best part? there is a 14-day money-back guarantee if you’re not satisfied with the service. Take a look at the pricing plans and the portfolio to get a gist of Design Shifu’s previous work.

Brochure Design in 2023 – The Ultimate Guide

Looking for inventive brochure design ideas that grab attention and get your message across? Brochures are an effective marketing tool and enable businesses to showcase their offerings in a detailed and attractive way. You can create brochures for every purpose you can think of.

Whether you are launching a new product, introducing a new company, or informing prospective customers, a brochure expands your company’s visibility. However, in a competitive marketing landscape, it is vital to come up with brochure designs that stand out and create a lasting impression.

Moreover, the way visual content is consumed changes over time. So, why not do away with outdated ideas and explore ingenious brochure designs for 2021? How about pushing the boundaries and discovering design schemes that give your business an edge?

What is a Brochure Design?

A brochure is a highly-adaptable visual marketing tool and is used to put forth the services or products offered by a company. While there are pdf versions of brochures available, they are also usually printed and distributed at business events, exhibitions, conferences, trade fairs, or promotional events.

Brochures can be designed in all shapes and sizes to convey and reflect the identity of your business. Through impactful and professional brochures, you can create the right first impression and reflect the high standards of your business. By creatively working on every aspect of the brochure design, you can ensure that your message is relevant and memorable. Be it the color, images, or text, every detail counts and can make a significant difference to the way your brand is perceived by your audiences.

In terms of design and function, the possibilities are endless. There are various brochure dimensions and styles like single-fold and tri-fold. Based on the length of information you want to add, you can pick the most appropriate format. If you wish to include information about multiple products or services, you can benefit from opting for more folds. A brochure design can include both text and visual elements in a creative way to spark curiosity and encourage readers to find out more about your business.

Difference between a Pamphlet and Brochure Design

Wondering what makes a brochure different from a pamphlet?

You may have noticed that the terms are often used interchangeably. However, there exists a difference between the two. Pamphlets are single-paged documents and differ from brochures in terms of form and function.

Brochures may consist of multiple pages depending on the amount of information that the business intends to convey. Moreover, while pamphlets are designed to offer information, brochures are created to promote a product or a service. Since brochures consist of several pages, they are bound while pamphlets are unbounded.

Difference between a Pamphlet and Brochure Design

How to Create an Attractive Brochure Design

If you are daunted by the thought of how to make a brochure, let’s simplify it for you. First and foremost, let us delve deep to understand the purpose of designing a brochure, the elements that require emphasis, and how you can go about designing a brochure that captivates and boosts the visibility of your business. Let us look at some of the steps to create a brochure.

A brochure must draw attention and invoke the curiosity of your potential audience. On the first page, you can make use of eye-catching images and a headline or crisp copy.
The next challenge is to ensure that the interest level of your audience is maintained. You can do so by adding content that assures that the promise made by you on the first page is maintained. Communicate your message in an easy-to-understand and convincing way.
After your brochure has succeeded in capturing interest, you need to encourage people to take an active interest in what you have to offer. You can do so by offering relevant information along with attractive images. This section of the brochure can be followed by a call-to-action which will include details of your website, store, and e-mail id.

By following the above structure, you can create brochures that give your business a competitive advantage and makes it truly stand out.

How to Create an Attractive Brochure Design

Create a Brochure Design That Converts Readers into Customers

Need ideas for a successful brochure design?

When creating a brochure, every aspect of the design requires careful consideration. From the brochure dimensions, images, colors to the text, each element plays a vital role in shaping the final design. If you are exploring ideas about how to make a brochure, the following steps will surely make the process easier for you.

Understand Your Purpose and Target Audience

You need to define the purpose for which you intend to create the brochure. Do you want to sell a new product, promote your service or want to convey the new offers you have come up with?

The next step is to determine the specific segment of the audience you wish to target. You can do so based on age, location, or the buying cycle.

Based on these two parameters, you can pick images and craft a crisp copy to engage and inform. If you want to launch a new product, you can consider adding a coupon for the product that can be redeemed when making a purchase. Similarly, if you want to promote a new website, you can add a promo-code for first-time visitors. With a clear purpose, you can successfully design brochures that enable your business to accomplish its marketing objectives.

Craft a Thoughtful Message for Your Brochure

The next step involves writing the copy. This placement of the copy should be determined by the design and structure of the brochure. You need to figure out what needs to be included in the front, middle, and back of the brochure.

The copy that you frame must directly address your customers and convince them about how your products or services are beneficial. Keep the copy short and choose your words well. You can consider adding questions to make readers feel intrigued. You can support the content by including graphs, charts or images wherever required.

Add Meaningful and Unique Images

To drive visual interest, you can collect relevant and enticing images to add to your brochure. If the brochure is about the products offered by your business, you can include flawlessly captured shots that convey how your products are unique and worth buying.

Design a Brochure that Aligns with Your Brand

When creating a brochure, ensure that you adhere to the guidelines of your brand. This is especially true if the brochure is part of a bigger campaign. Use fonts, colors, and images that are consistent and in line with the brand.

Adjust the Layout of the Brochure

The next step involves scanning through every element of the brochure and making adjustments to add a professional and flawless look. This process includes adjusting colors, cropping images, fixing issues with the content placement, adding background colors if required, defining sections of the brochure, and ensuring that it has an easy-to-follow flow.

Review and Print the Brochure

The final step involves reviewing the brochure by getting a copy printed to see if it is as per your expectations. You can share the copy with team members and see if it is exactly the way it was meant to be.

Still unsure about how to make a brochure design that will set your business above the rest?

At Design Shifu, we have been helping businesses around the globe to make ideas a reality. We can cater to all your design requirements to enable
you to create persuasive brochures that inform and inspire.

We are passionate about translating ideas creatively and have worked with businesses of all sizes. Connect with us to get unlimited graphic designs at an affordable monthly subscription fee.

Top Tips For Effective Brochure Design

Looking to create a brochure that takes attention and has an impact? Learning the design tips on making a brochure which balances creativity and functionality is most crucial to create an impact. Be it launching a product or giving your brand a revamp, the given crucial design tips will make it easier to write a brochure not just to impress the senses, but one which can clearly put forward its message. So let’s get it done!

Follow these helpful tips to design a brochure that stands out from the crowd.

1. Define its purpose

The first step is to decide what you want the brochure to do. Is it to highlight a specific product or service? Is it more of a ‘look book’ to visually showcase what you do? Who is your target audience and what information would they expect to see when they open it?

Keep the end purpose in mind and design for the reader, not for yourself. The key is to ensure the brochure design reflects the message you are trying to convey and is not diluted by including too much information.

2. Choose your fonts wisely

Whether you are starting from scratch or using a template, when it comes to brochure design, it is important to keep fonts simple and clear. You do not have to try and find a font that nobody else has used before. If you already have brand guidelines in place, then they will guide your design.

However, if you are designing something completely new, try sticking to just heading, sub-heading, and body copy fonts. Incorporating too many fonts can detract from the brochure design and make it hard for the design to flow throughout the entire publication.

3. Choose your print stock

Once you have your brochure design artwork finalized, you will need to choose what kind of paper it is printed on. There are so many to choose from so it would be a good idea to collect samples of various other brochures and see which one has the right ‘feel’ for your brochure.

You will need to consider several things such as paper density, finishes and color. Your front and back covers can also have different finishes to the internal pages.

Here’s a helpful brochure fold comparison chart from PrintPlace

4. Proof it and then proof it again

Whilst a picture can speak a thousand words, typos and grammatical errors can say a lot about your business too. Good copy is often the most undervalued element in brochure design. If writing is not your strong point, consider getting a copywriter to assist you.

A good copywriter can take your basic ideas and concepts and turn them into a compelling story. Once the copy is agreed, ask a fresh pair of eyes to read it through for you; someone else reading text for the first time can often spot things you might miss.

5. Get to the point

As a business owner, your gut instinct may be to try and tell readers absolutely everything that you do. People very often only skim through the text, so be sure to make a very literal statement about what you want to say.

Strong headings and sub-statements in brochure design should make it easy for the reader to quickly understand what it is you do. Strong images can also accompany the text to get a point across.

6. Do not try to reinvent the wheel

Whilst you may want to make your brochure design distinctive, trying to be too different or unconventional may have an adverse effect. There is a reason why many of the same fonts are used repeatedly in brochure design worldwide; for example, Helvetica and Roboto are popular for body copy whilst Garamond and Rockwell are trusted options for headlines.

7. High resolution images

Poor quality images have the power to undo all your hard brochure design work. Fact. Images should be easy to interpret, sharp and clear. If you cannot afford a photoshoot yourself, then stock images may be your only option. However, try to avoid ones that have been overused by other businesses in the past and focus on those that do not look like staged images.

If designing a brochure from scratch still feels like an uphill task, then why not contact the professional team at DesignShifu? We are ideal for individuals and businesses of all sizes. Our flat rate graphic design service offers affordable, fast, and professional brochure design, supported by a 14-day 100% money-back guarantee.

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