A few decades back, posters were one of the powerful mediums for advertising a business, product, or movie and communicating a message about a movement or social cause. With digitization, new methods of advertising like social media and emails have emerged. While they may take an essential chunk of the marketing budget and effort, posters are still relevant and impactful.
In this blog, we will discuss what are modern posters and how you can create one for your business using modern poster ideas and examples.
What are modern posters?
Modern posters and campaigns are usually based on one key message, idea, or concept. The designs incorporate text and images to support your objectives. With the rising digital tools and software, modern posters are extensively designed using design software. Since they can be used in print as well as digitally, they have the potential to reach a wider audience across continents with minimal effort.
Modern poster design ideas & examples
Attractively delivering information and art is the core purpose of typography.
“If you’re bored of Helvetica, there’s no need to worry,” says Janine, professional graphic designer and creator of Janine Designs Daily. “Experimental typography is all about pushing the boundaries of traditional typography and exploring new ways to create text-based designs. Experimental typography is worth exploring if you’re looking for something new and exciting to try in your graphic design work.”
Take this eye-catching poster by Sonic Beanz as an example. The text “Helvetica” becomes the central character to notify its viewers about the changing trends in typography. Make typography the centerpiece or see how you can combine different elements into the text.
Minimalist posters adhere to the philosophy of ‘Less is more.’ The idea is to use the least number of elements — be it colors, text, images, or icons — to create maximum impact.
Strip down your message and design elements to their basic form. You can simply direct your audience’s focus to the essential details with minimalist designs. Enlarge the image or text to highlight it. “Coin” Band Poster in the Swiss Style by Chelsea W is a great example of a minimalist poster.
Modern posters with 3-D elements have been the talk of the digital town recently. The trend is undoubtedly fueled by the rising demand for virtual experiences and graphics that blend computer-generated imagery and real-world objects. The demand for custom 3D illustrations is likely to increase as the metaverse’s influence continues to grow.
Consequently, you should consider 3D elements. Add depth, shadows, layers, textures, and overlap elements to give a 3D illusion. The poster by Magdiel Lopez uses 3-D design to create an interesting visual.
Why not take help from Design Shifu to design custom 3-D elements for you? You get unlimited graphic designs and a dedicated designer to take care of all your design needs.
Play with colors
Our brains correlate hues with certain emotions and feelings. Use this knowledge to your advantage and choose colors appropriate for the emotion you want to convey.
One has to keep in mind the audience, the purpose, and the overall theme of the poster while selecting the color scheme.
You can choose from subtle pastels, vibrant and bold colors, or contrasting colors. There is no right or wrong color combination. Use two entirely opposed colors or complementary color combinations, depending on your brand voice and color palette.
Diversity is not a fad, but a must-include practice and commitment for every business, big or small. The foundational diversity is all about businesses making diversity a fundamental principle and incorporating diverse practices into all aspects of their operations, including branding and design.
We expect to see more designs that put diversity front and center in the future as more companies and graphic designers work tirelessly to promote diversity and inclusivity.
Create a Series of Posters Campaign
Got a big launch? Or, do you have a big issue to address?
Create a series of posters spanned across days or weeks to create a lasting impact on your audience. Post campaigns usually consist of three posters, designed differently but based on the same message and have a similar appearance. You can use it to increase brand recognition. People will start to identify your design, making it more likely that they will recall what you said when they see the second poster.
Cryptocurrency. Non-Fungible Tokens. The metaverse.
A few years ago, almost everyone within hearing distance would have been confused by these terms. But by 2023, almost everyone is familiar with the rising demand for Web 3.0 technologies. Graphic designers are incorporating 3D illustrations, neon palettes, futuristic liquid gradients, and Blade Runner-style picture simulations to represent the unlimited potential of the future. If you work in the tech industry or own a gaming center, having virtual reality as your theme can be advantageous to catch the attention of the tech fold and youngsters.
Dare outside-the-box thinking
Even though you wish to create something unique for your business, you might resist attempting a new idea just because you haven’t seen any other business doing it. However, you must break the mold and the rules as a creator and become the trendsetter. Try something unusual. Go beyond the popular trends.
Here are some examples of posters that went out of the way to make something memorable.
All the best designing!
Designing posters can be a lot of fun. By now, you must have a basic understanding of what modern posters are and how you can create one to promote your business, products, and services. We have shared enough modern poser ideas with examples to spark your creativity. Get your pen and paper out and start designing for your business.
Remember to add your logo, business address, CTA, and email to direct your audience to take action. Get creative. Use all of your imagination to create something fresh and unique.
Do you want help designing posters for your business? Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.