Branding is the lifeblood of any business, big or small. It’s the essence that sets a business apart, conveying its values, personality, and promise to its audience. For small businesses, branding can be a powerful tool, allowing them to compete in a crowded market and leave a lasting impression on customers. However, one common misconception […]
Do not judge a book by its cover. This thought is very idealistic; however, we always want the first impression to look the best. No matter how effective or superb one’s product is, it won’t sell unless the packaging isn’t great. Now are in 2023. So we need some cool box design ideas for our […]
Why does Coca-cola taste better when served in a can and identical when in a glass? Can the way a product is served affect its taste? The appearance of a product affects our experience of it. When you go to a grocery store or a supermart, do fancy and quirky box packaging make you stop […]
“[Packaging] helps to reinforce the perceived value of the product that’s inside, and it really enhances the customer experience.” –Barbara Whitney, Marketing Director for Packaging Specialties. Creative packaging is one way small businesses can gain a competitive edge over other big brands and companies. Especially when they are just starting out with limited resources. As […]
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