company brochure examples Archives - Design Shifu

6 Panel Brochure Examples & Tips to Get Started

Imagine a situation: You have a lot of information to talk about your product. But you are confused that how to put all of it in a brochure, without making it too cluttered. And then you stumble upon a 6-panel brochure of a brand and you experience a moment of euphoria. Because: Now you can display your humungous information systematically and effectively. Also, aren’t you happier that the messaging that you wanted your end customer to listen to is communicated clearly? However, if you are not looking for 6-panel brochures, here are some examples that you can refer to for other brochure ideas.

Elements of a 6 Panel Brochure

Before looking at some great examples of 6-panel brochures, what should a good brochure contain?

Effective title

The first page of the brochure will make the first impression about the company in front of the reader. And hence that can’t go wrong. Look at this example:

6 Panel Brochure Examples & Tips to Get Started

Isn’t this putting out the messaging straight? If you have a solid idea in mind on how to crack a good brochure, but falling short of a designer, why not reach out to Design Shifu for some great designs? Check out our portfolio. We shall also give you unlimited designs at only 399$ per month.

Content

Of course, this is important, because that will decide whether the end customer is interested in your offering or not. Just ensure that the content you give is crisp and clear and provides a solution to the problem of the end customer. Also ensure that the CTA is displayed at the most accurate place of the brochure, and which cannot be missed by the customer.

Layout

Just because you have a 6-panel brochure doesn’t mean that the information can be displayed haphazardly. Ensure a good layout is kept in mind before the brochure is designed. Avoid these mistakes in your designs.

Examples of 6 panel brochures

6 Panel Brochure of a Car Brand

6 Panel Brochure of a Car Brand

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If you look at the brochure, the brand has dedicated 3 sides entirely to the pictures and the remaining 3 sides to content. This type of brochure looks sleek and very elegant. Because it is a car brand, visual delight is a must apart from technical specifications. So the brand has driven home the point through their car. Such types of brochures can be also made by beauty companies who can use model pictures applying the products on one side of the page and the content used in the beauty products on the other side. The only care that needs to be taken here is that the images used should be hi-res and look very appealing and justify the dedication of an entire side of the brochure to it.

Another view of such type of brochure.

6 Panel Brochure Examples & Tips to Get Started

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An advantage of this kind of brochure is that the brand can give a lot of pictorial references to the content used in the brochure.

Text Centric 6 panel Brochure

Such a type of brochure has a lot of content written. Those brochures may or may not have too many images. Such type of brochures requires a lot of detailing and content curation because any excess content can make it unreadable and might miss the attention of the end customer.

Text Centric 6 panel Brochure

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It’s like a microsite about the company with the company information, services, achievements, and CTA. One should ensure that the text should be arranged properly with a lot of emphasis given to bullet points and sub-headings etc. Images can be added or completely avoided too in such types of brochures.

Such types of text-heavy brochures should also concentrate on the color schemes used. The same color family should be used to ensure uniformity in text and design.

Restaurant menus, mall visit documents, etc. can be made using Text-Centric 6 panel Brochure.

Another example is this.

6 Panel Brochure Examples & Tips to Get Started

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Here, images aren’t used but this is a text and illustration-heavy brochure. Looks clean and aesthetic and also doesn’t become too bulky for the reader. Like this.

Centric 6 panel Brochure

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Too many text-heavy brochures will lead to a drop in customer interest and will not lead to solid conversions.

By the way, do not get confused between a pamphlet and a brochure. Refer here to know the exact difference.

Also, if you want help designing a brochure for your business, then get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.

Story Based 6 panel Brochure

Such types of brochures create a story through imagery or content. When you open the 6 folds, it looks like a storybook reading and that makes it very interesting and a hit with the audience. Like this.

Story Based 6 panel Brochure

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This brochure has a scenery picture spread throughout the 6 folds with some content written on each fold. Though it’s a sample brochure, you can create your own story that can tug the hearts of your end customers and that will lead to more eyeballs. These types of brochures can be explored with travel companies and décor companies who are out to provide an experience of a lifetime to their customers. The stories have to be unique to the brand and make the customer fall in love with the brand.

Merch brands have a very good opportunity to create stories for their products. So, do try out story-telling brochures. And if you want to create your merch ideas, then refer to this.

Conclusion

Creating a 6-panel brochure requires a lot of skill and understanding of your business. Even if one of the virtues is missing, it would lead to a bad brochure design and that is something none of us want, don’t we? So, hire a design partner like Design Shifu to create a beautiful brochure for you and make your life easier.

Design Shifu is an unlimited graphic design service that can help you create not only professional-quality designs but the best brochures for you. Our services are at a fixed monthly rate of as low as $399 per month. 

Company Brochure Examples & Ideas to make one for yourself

How does a company recruit the right candidate? They look at the CV of the candidate. Similarly, when a customer wants to choose whether they would like to go for a particular brand, the best way to judge is: Look at their marketing collaterals, like the Brochure. Also, a brochure and a pamphlet both serve different purposes, to comprehend the difference between a pamphlet and a brochure, refer to this blog.

Let’s start with some understanding of company brochures and then we will move on to company brochure examples so that you can make one for yourself.

Contents of a Company Brochure

A good company brochure needs to take into consideration the following points:

Contents of a Company Brochure

Headline

A powerful headline captures the reader’s attention immediately and offers the user a solution to his problem. Nonetheless, the headline should be brief and prompt the reader to read the rest of the article. Check this headline by Four Points by Sheraton’s brochure: Always A Great Stay!  

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Looking at the headline, the reader knows that he will have a great stay in this hotel, albeit a stylish one. The reader is prompted to move on to the next page by this word with style.

If you have already decided on a great headline and want it to be implemented beautifully in a brochure, take help from Design Shifu to design it for you.

Content

The content includes the company name, details about the product like features, benefits, product specifications, pricing charts; founder names (if it’s a high-end product), and of course, the CTA. One major point to note here is that the brochure shouldn’t be more than 4-5 pages and the information provided in it should be brief. Too much information will exhaust the reader and will take away their attention. Check out this example of a fishing company where too much information is disseminated in the brochure.

Too much content on a company brochure

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Never compromise on quality

After keeping in mind the headline, content, and CTA, PLEASE use only hi-res images. Internet images or pictorial representations of the products wouldn’t do justice either to the reader or your company. Also, if you plan to print the brochure, please use high-quality paper (matte or glossy is a personal choice) for printing.

You can also refer to these tips for effective brochure design

Best Company Brochure Examples

To make your company brochure, let’s delve into some company brochure examples.

McDonald’s Franchisee Brochure

The brochure is a bit long for inviting the readers to have a McDonald’s franchisee, but the design, the way of content representation, advantages for the readers, and a clear CTA.

McDonald’s Franchisee Brochure

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Disney Dining

The best way to make the world happy is through food and entertainment. Disney has been topping the entertainment charts for more than 50 years now, they have presented their dining brochure in a very delectable way. So, for the parents who bring their kids to Disneyland and want some good food to give themselves an added incentive to join the kids in the wonderland, here’s an interesting take on their dining experience.

Company Brochure examples and Ideas

After looking at good company brochure examples, let’s comprehend some ideas for a company brochure.

Fold-type brochure

Folding the brochure into 2 or 3 equal parts is one of the common ways of creating a brochure. It is usually found in restaurants, spas, or multi-product businesses. Check this trifold brochure example which is sleek, structured, and commonly found.

Fold-type company brochure example

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Accordion Brochure

Similar to fold-type brochures, this one has more pages, similar to an accordion. It gives the company more space to present its content.

Die-cut Brochure

A creative brand will always look for creative ways to present its ideas. As they say, the chef pays equal, if not more amount of attention to the presentation of the food he is serving. Similarly, die-cut brochures are very attractive to look at. However, those are not always cost-effective, due to the unique ways of presenting them. Check out one example.

Die-cut company brochure example

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Digital Brochure

The pandemic has changed the way we look at the world. And marketing is no different. A digital brochure is interactive with the addition of many design elements. It can be kept up to date, cost-effective, and can reach the masses. So, this is a must now for a company.

But, before you decide on the type of brochure you wish to design for your company, check out the brochure design trends of 2022

Advertising Company Brochure Examples

An ad agency will have too many company brochure examples to present to their client. But what should an ad agency brochure look like?

Advertising Company Brochure Examples

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  • It should have different creative elements. It is the first impression of the agency for prospects and that should be quite impressionable. So the creativity has to be stupendous.
  • It should have an excellent copy. Ad agencies thrive on good copywriting. That should reflect how effective the communication has been in the brochure to the readers.
  • It should have testimonials and some of the major clients the agency has worked with. That earns the agency some brownie points.
  • Finally, these printing design errors have to be kept in mind while designing your brochure. Since if the agency falters in messing with its brochure printing, how would it do a good job for its clients?

Architecture company brochure

An architect is responsible for setting your mood for the next few years. And to ensure your dwelling matches your temperament, it is important to choose the right architect. So, it’s a huge responsibility of an architect to present their best work in the most suitable way to their clients. Some tips that an architect can follow to make a good impression through their brochure:

  • Content should be relevant to the current trends
  • Less is more: Show more pictures and less text
  • How environmentally friendly is your thought process?
  • Testimonials from brands
  • Create different types of brochures for clients looking for apartments, commercial spaces, etc.

Architecture company brochure

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Brochure design for a software company

A brochure for a software company has to be technically sound along with being aesthetically good-looking. The points mentioned in the subheading Contents of a Company Brochure have to be included, in addition to the below tips:

  • Create a sense of urgency in the copy. Business processes are complex and hence they need a system to be addressed properly
  • Case studies on how the solution provided by you arising other companies
  • Use phrases that promise a better future with the solutions
  • Give a time limit by when the problem will be solved

Brochure design for a software company

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Check out this Cisco Evolved Services Platform Brochure. The headline is crisp and uses words like automating and new class. So the target audience knows what problem this particular solution by Cisco will provide.

Brochure for an interior design company

The toughest job is to find that perfect mix of hues for your furnishings coupled with the feng shui tips that you want in your personal space/ commercial spaces. To achieve this, the interior designer must be able to satisfy the reader’s tastes and preferences. So the brochure has to be excellent.

Some of the good corporate brochure examples of interior designing firms are:

Brochure for an interior design company

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A classy and structured design is the above example. The images are neatly presented with an equal amount of text spread across the tri-fold brochure.

Brochure for an interior design company

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This one gives a very different look to the brochure with a lot of thought going behind the design of the brochure and placement of the images.

Brochure for an interior design company

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The headline of this brochure is catchy, that shows collaboration and not authority, which instantly makes the reader warm up to the idea of vetting this particular interior designer.

Conclusion

A brochure is a carefully designed document that serves as your case study in front of prospects. It can’t be done by just anyone. You got to have a brilliant internal design team or a design partner like Design Shifu to create a beautiful brochure for you, just like the various company brochure examples we referred to in the article.