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How to Design a Brochure That Converts: Tips for 2025

Brochures remain a powerful marketing tool in 2025, even in the digital age. Understanding how to design a brochure that converts is crucial for businesses looking to make a lasting impression and drive action.

For those looking to align design with strong branding, check out our guide on building a cohesive brand identity. And if you’re searching for inspiration or the latest industry trends, thisAdobe Express’s 14 Brochure Ideas for Design Inspiration offers excellent visual references from top designers.

In this post, we’ll dive into the key elements of designing brochures that not only grab attention but also drive conversions. From mastering design basics to crafting persuasive content, you’ll learn the essential strategies for creating brochures that sell.

how to design a brochure that converts

Understand the Purpose First

Before you choose colors or fonts, the first step in designing a brochure that converts is knowing why you’re creating it. What’s the goal? Are you trying to generate leads, inform existing customers, launch a product, or drive foot traffic to a store?

Clearly defining the brochure’s purpose helps shape every design decision—from the layout and copy to the call-to-action (CTA). For example, a product brochure may need space for technical specs, while an event brochure should highlight schedules, speakers, or venues in an engaging format.

Ask yourself:

  • Who is the target audience?
  • What action should they take after reading it?
  • Where and how will the brochure be distributed?

Answering these questions will ensure your brochure serves a specific function—making it far more likely to convert.

Choose the Right Layout to Maximize Results

When it comes to designing brochures that convert, layout isn’t just about aesthetics—it’s about impact. A well-structured layout helps guide your audience through your message while reinforcing your brand’s professionalism and credibility.

Start by selecting the right brochure format based on your campaign goals. Whether you need a tri-fold for service highlights, a bi-fold for product launches, or a custom fold to stand out at trade shows, the format should match your content strategy and target audience.

Smart layout design doesn’t just look good—it boosts readability, encourages action, and elevates your offer. Use clear sections, bold headlines, strategic imagery, and well-placed calls-to-action to lead the reader toward the next step—whether that’s booking a consultation or visiting your website.

If you want brochures that look sharp and perform even better, partnering with a professional design team can make all the difference.

Focus on a Compelling Headline

Your brochure’s headline is your first (and sometimes only) chance to grab attention. It should be clear, benefit-driven, and crafted to make the reader want to know more.

Tips for Writing Attention-Grabbing Headlines:

  • Address a pain point: Speak directly to a problem your audience faces.
  • Use numbers or stats: Headlines like “5 Ways to Save on Home Insurance” perform well.
  • Create curiosity: Tease a benefit or outcome without giving it all away.

Typography & Font Size Matter More Than You Think

The typography you choose influences readability and perception. Stick to 1–2 professional fonts, and make sure your headline stands out with a larger font size (e.g., 24–36pt), while body text should be easy on the eyes (10–12pt for print).

The Strong contrast, spacing, and alignment help guide the reader through the content naturally and keep their attention where you want it.

Strong vs. Weak Brochure Headlines

Strong

  1. Boost Your Sales with Our Proven Digital Marketing Strategy”
  2. Say Goodbye to High Energy Bills – Here’s How”

Weak

  1. Welcome to Our Company
  2. Information About Our Services

Always aim to inform, entice, and convert—right from the headline.

Nail the Design Basics

Before your brochure can persuade, it must first be easy to read and visually appealing. This starts with a strong foundation in design.

Use of Whitespace, Grid Layout & Hierarchy

Effective use of whitespace prevents clutter and draws attention to key messages. A clean grid layout ensures alignment and balance, while visual hierarchy—using font sizes, colors, and spacing—guides the reader’s eye from headline to call-to-action.

Consistent Branding

Brand recognition builds trust. Stick to your brand’s color palette, logo placement, and font choices throughout. Consistency not only looks professional but also reinforces brand identity across every touchpoint.

Mobile & Print-Ready Design (2025 Standards)

Design with flexibility in mind. Ensure your brochure is:

  • Print-ready (CMYK color, 300 DPI, bleed settings)
  • Responsive for mobile viewing (especially if it’s part of a digital campaign)
  • Compatible with interactive elements like QR codes and scannable links

Your brochure should look just as polished on a smartphone screen as it does in someone’s hands.

Craft Persuasive Messaging that Drives Action

Design catches the eye, but it’s the content that converts. In 2025, brochure content must be strategic, concise, and persuasive.

Keep It Minimal and Persuasive

Less is more. Skip the fluff—focus on benefits, not just features. Use clear, value-driven language that speaks directly to your audience’s pain points and goals.

Use Bullet Points, CTAs & Scannable Formats

Structure your content for quick readability:

  • Short paragraphs and bullet points
  • Bold headlines and subheadings
  • Clear, compelling calls-to-action (e.g., “Book a Demo,” “Get a Free Quote”)

These elements increase engagement and guide your reader through the journey—from interest to action.

Emotional vs. Logical Appeal

Know when to tap into emotion (for lifestyle, luxury, or nonprofit brands) and when to rely on logic (for B2B, SaaS, or financial services). The best brochures strike a balance—trigger emotion, then justify with logic.

Choose the Right Format and Fold

In brochure design, choosing the appropriate format is most crucial to its success. Bi-fold, tri-fold, and gate-fold choices all have different merits. A bi-fold is uncomplicated and portable, ideal for simple messages, whereas a tri-fold has additional room for information. A gate-fold creates a dramatic reveal, ideal for focusing on a compelling message or product.

The layout also affects the readability and the flow of your content. Take, for instance, tri-fold brochures, which suit step-by-step instructions, while gate-folds are ideal for high-impact images. Decide wisely depending on the sophistication level of your message and the wanted user experience. 

Visuals Matter

Good-quality images and graphics are necessary to make your brochure look good. They must convey the professionalism of your brand and reinforce the overall message. Infographics and charts can be especially useful for presenting complex information in a quick and easy-to-understand manner.

Don’t forget, visuals are a key component in reinforcing your call-to-action (CTA). Carefully selected visuals can draw attention to your CTA, making conversion more likely by directing the reader’s attention where it is most important.

Turn Great Design Into Real Results

An eye-catching brochure doesn’t just inform—it converts. Whether you’re promoting a service, launching a product, or driving event registrations, the right design can make all the difference.

Ready to impress your audience and boost your ROI?
Partner with expert brochure designers who understand strategy, not just aesthetics. Get compelling visuals, strong messaging, and print-ready files that deliver results.

Let’s create a brochure that works. [Contact Us / Get a Quote]

Test & Optimize

Even in 2025, A/B testing brochures remains a powerful strategy. Testing different versions of headlines, layouts, images, or CTAs helps you discover what resonates best with your audience. Just like digital marketing campaigns, printed materials benefit from data-driven decisions.

Key metrics to measure success include conversion rates (brochure recipients who take action), the number of leads generated, and engagement levels such as time spent reading or inquiries received. Testing and tracking these elements ensures your brochure continues to perform—not just sit pretty.

Conclusion

Brochures still hold incredible value—when designed right. We’ve covered everything from choosing the best format and using strategic visuals to writing compelling content and testing for performance.

Take a fresh look at your existing brochures. Can they convert better? Apply these tips and give them a second life.

Need help designing a brochure that converts? Let us handle it!

Frequently Asked Questions

1. What is the ideal brochure format?

Bi-fold and tri-fold brochures are the most popular. Your decision should be based on how much content you have and your design style.

2. How do I create attention-grabbing headlines?

Use action words, speak to a pain point, or emphasize a benefit to grab the reader’s attention right away.

3. Why is whitespace so crucial in brochure design?

Whitespace enhances readability and also highlights important elements such as CTAs and headlines.

4. What images do I use in a brochure?

You want high-resolution, pertinent images that enhance your message and reflect your brand.

5. How much content do I put in?

Briefly do it. Utilize bullet points, brief paragraphs, and compelling CTAs to lead the readers nicely.

6. Do I put prices in my brochure?

If pricing is a competitive selling point or included in the CTA, yes. Otherwise, lead them to a landing page or contact point.

7. What are good fonts for brochures?

Use clean, legible fonts consistent with your brand. Don’t use more than several styles within one design.

8. Can brochures be viewed on a mobile device?

Yes. Design electronic brochure versions that are responsive and simple on mobile devices.

10 Best Tips to Create High-Quality Business Brochure for Your Company

Your brochure isn’t just paper—it’s a pitch, a brand ambassador, and sometimes your first impression. To cut through a crowded market, you need to create high-quality business brochures that not only look great, but also convert.

A well-designed and compelling brochure is an effective promotional tool and offers a powerful way to reach out to your potential customers. A detailed, informative, and vibrant representation of what you have to offer, business brochures can be used to keep existing customers updated and also introduce your business to new clients.

Highly versatile, brochures offer endless possibilities. They can be used to support an existing marketing campaign, distributed to interested customers during exhibitions, or shared during business events. Even though the current marketing landscape is more online, brochures continue to be an integral component of any campaign.

Whether you are a start-up or an established brand, brochures can be the key to keep the communication flowing with your audience. If you are keen to create an excellent business brochure design that grabs attention, it is vital to design it meticulously.

There are several factors that require consideration to come up with a professional business brochure that stands out and keeps recipients engaged. Read on to discover design tips and business brochure ideas to create something that sets a lasting impression.

Related


Brochure Design in 2021 – The Ultimate Guide

What is a Business Brochure?

A business brochure offers summarized information about a company, its offerings, or the launch of a new product or service. It is used to introduce a business to prospective clients or to inform existing customers about new aspects of the service. It serves as a guide to raise awareness and boost the visibility of a brand. 

Business brochures are of different types like single fold or tri-fold, depending on the amount of information that needs to be conveyed. A business brochure must adhere to the voice of your brand and exude a professional finish to elevate the image of your brand.

Tips for Designing High-Quality Business Brochures

Exploring business brochure designs to come up with the right one for your brand? When creating a business brochure, it is essential to abide by certain key principles and best practices to create one that enables you to accomplish your business goals. Let us look at some of the business brochure ideas to simplify it for you.

Identify the Purpose of the Brochure

Unsure about the company brochure content? The first step is to identify the information that you intend to communicate through the brochure. This will help you determine the amount of content that the brochure will include. Drawing a preliminary strategy for the brochure is important and will give you an idea about what the finished product will look like. The brochure needs to align and be in harmony with your brand. Taking the time out to organize your ideas and have a vision for a brochure will make the designing process easier.

Company Brochure Content

A vital initial step is to plan the content that goes into the brochure. This includes images, copy, or infographics. Creating a basic draft will help in designing a layout that is clear and has every piece of information that you want to communicate.

Know Your Audience

The next step is to figure out your audience. Keeping your target audience at the forefront will enable you to create an effective brochure. By gathering information about the demographics, you can craft a business brochure design and create content that engages your audience.

If you wish to share the brochure with existing customers, you can have a brochure with minimal content and a lot of attractive images and offers. However, if you are introducing your business, you may want to add details that will encourage readers to find out more about your company.

Understand the Business Brochure Styles

After you have an idea about the amount of content, you can determine the brochure style. You can choose to opt for a bi-fold or tri-fold brochure. If you are considering a tri-fold brochure, you can add an element of surprise in the final panel. You can also span the content across the panels to create a unique look. 

Choose the Right Font

When designing high-quality business brochures, ensure that you have the same font that is used by your brand in the logo or in other promotional materials. Maintaining consistency is important and makes a huge difference in the way your brand is perceived by customers. The choice of color and font must make sure that the copy is legible. 

Create a Comprehensive Design

By unifying the different elements of the design, you can add the perfect professional finish to the brochure. From planning the flow of content, the color palette or the images, every component needs to be in line with the voice of your brand. This phase is vital and perfecting the design at this point will ensure that the brochure rolls out smoothly.

Maintain a User-Friendly Flow for your Business Brochure

The purpose of the brochure is to engage, inform and invoke curiosity. This implies that creating a brochure design that has the perfect balance of visuals and text will help accomplish your purpose. View the flow of content from the perspective of the reader and ensure that the information is arranged in a way that the readers would want to receive. With unique business brochure ideas, you can give your business the edge it needs.

business brochure design
Source

Use Bullet Points and Headlines

Readers usually skim content to look for relevant information. You can make it easy for your readers by including headlines and bullet points. The fact that the brochure is easy-to-read and attractive will generate interest in your business. By including captivating headlines, you can hold the attention of your readers and guide them to the action that you want them to take.

Use High-Quality Images in your Business Brochure

Visuals are an indispensable part of brochures but often overlooked. Not only will images make your brochure attractive, but also offer a quick way to convey your message. After you have picked the right image, ensure that the resolution is high and will not lead to pixelated prints. The overall quality and design of the brochure impact the image of your brand.

Add a Call to Action

The final step is to include a clear call to action and guide your readers. Make this section of the brochure bold and difficult to miss. Offer your readers a reason to act right away. Readers may have doubts or would be interested in knowing more about your products. By adding the website, email, phone number, social media pages, you can direct them to online channels and build trust. 

After you have perfected the design, you need to choose the right material and printing company to ensure that the professional look is maintained. Designing a brochure that your recipients would want to keep is a challenging task. However, with an emphasis on even the smaller details and putting the needs of your readers first, you can design brochures that get the message across and give you the best return on your investment.

Exploring business brochure ideas?

Creating a well-thought-out business brochure design is a time-consuming task. If you are unsure about the creatives and need help, feel free to get in touch with us at Design Shifu. We can assist you with unlimited design requests with a turn-around time of 24-48 hours. Check out our pricing page to pick a plan that works for you.