In 2025, running Facebook ads isn’t just about choosing the right image—it’s about matching precise dimensions, leveraging new AI-powered ad tools, and optimizing for mobile-first viewing.
With over 3 billion monthly active users on Meta platforms, understanding the latest ad specs is critical for maximum ROI. This guide covers every major Facebook and Instagram ad type, updated for 2025, so your campaigns look sharp, load fast, and convert better.
This guide covers every major Facebook and Instagram ad type, updated for 2025, so your campaigns look sharp, load fast, and convert better.
1. Facebook ad image dimensions
Almost all the image ads that can be used by advertisers on Facebook have standard Facebook ad specs that are given below.
For 2025, the recommended Facebook ad image dimensions depend on the ad format:
- Feed ads → 1,200 × 628 px (landscape) or 1,080 × 1,080 px (square)
- Facebook Stories → 1,080 × 1,920 px (vertical, full-screen)
- Carousel ads → 1,080 × 1,080 px (square for each card)
- Right column ads → 1,200 × 1,200 px
General rules
- Keep text under 20% of the image for better reach and performance.
- Use an aspect ratio of 1.91:1 for landscape and 1:1 for square.
- Save as .JPG or .PNG with a file size under 30MB.
These Facebook ad sizes are applicable for the right column, news feed, marketplace, sponsored messages, and native ads. Depending on where you wish to place your ad, the character count, type of file, and image-text ratio vary.
Universal Facebook ad dimensions
The Facebook image ads that are specifically designed for news feed, instant articles, right column, and marketplace ads should have the following dimensions and specifications.
Native ads
The main idea behind native ads is to make your brand visible on the mobile phones of those users who have viewed or visited sites and apps online that come under the network of your target audience.
Facebook stories
Facebook stories are a great platform to showcase your products and services. When you place your image ads in your Facebook story, it will last for about 5 seconds or until the viewer swipes the story. Here are the recommended Facebook ad dimensions for Facebook story ads.
Sponsored messages
Facebook’s sponsored messages are the ads that pop up in a Facebook user’s messenger inbox. Since this ad is directly showcased in the private inbox of your audience, you need to be mindful about your ad complying with the following sponsored message Facebook ad specs.
2. Facebook carousel ad dimensions
Facebook carousel ads appear in the form of a rotating carousel with images that can be clicked through by the viewers. These images are perfect to elaborate your company’s special offers and present them to your target audience.
If you wish to advertise your company offerings through Facebook carousel ads, ensure that you adhere to the following specifications.
Such types of Facebook ads appear in all the standard ad spaces on Facebook including the right column, private message inbox, and instant articles.
Universal Facebook carousel image ad dimensions
The Facebook carousel image ad allows the advertisers to display a minimum of 2 and a maximum of 10 image ads per one placement. The standard image ad specifically designed for Facebook carousels to appear in the right column, news feed, marketplace, instant articles, and native ads have to come under the Facebook ad specs mentioned below to be effective enough.
Instagram feed carousel ads
Since Instagram is now a part of Facebook, the posts or ads you share on Facebook can also be shared simultaneously on Instagram. Instagram feed carousel ads are generally posted by the concerned company on their home page. Such a carousel ad can contain anywhere from 2 to 10 images of the dimensions specified below.
Instagram stories carousel ads
Instagram feed carousel ads can be shown through Instagram stories with around 2-3 images or videos per story. Here are the specifications you need to be mindful of.
Conclusion
In 2025, Facebook ads are more dynamic, interactive, and AI-optimized than ever. Keeping up with changing specs is the first step crafting visually striking, scroll-stopping creatives is the next. At Design Shifu, we create unlimited, on-brand ad designs that follow Meta’s latest specifications.
In addition to this, we offer Flat-rate plans, unlimited revisions, and lightning-fast delivery mean your campaigns stay ahead always.
