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Travel brochure examples

One of the best ideas to tempt people into beautiful travel destinations is to captivate them with attractive travel brochures. Travel brochures can amp up the business of any travel company irrespective of their size. In spite of trending content on platforms such as Instagram, they are not dead! Brochures (both physical and digital) are […]

Flyer Design Ideas

Distributing flyers is one of the oldest marketing strategies used by almost every brand – big or small. While the usefulness of traditional forms of marketing is up for debate – flyers are 100% relevant to date. With the least investment in this marketing collateral, the ROI is always great. So how can your small […]

what is in a design brief

“80% of marketers think they’re good at writing a design brief. Only 10% of agencies agree.” — BETTERBRIEFS Wondering how to write an effective design brief? Coordinating between business and design teams can be challenging, especially when you are working on a long-term project with multiple goals. Sometimes, the objectives change, crucial details get lost, […]

Restaurant Logo Ideas

What do you think of when we say McDonald’s? Isn’t it the striking yellow color golden arches of the letter ‘M’ that struck your mind?  And what about Starbucks? Do you recall the mermaid within the green circle? It’s interesting to note that we remember brands through their logos. Logos are an interesting way to […]

Creative Small Business Packaging Ideas

“[Packaging] helps to reinforce the perceived value of the product that’s inside, and it really enhances the customer experience.”  –Barbara Whitney, Marketing Director for Packaging Specialties. Creative packaging is one way small businesses can gain a competitive edge over other big brands and companies. Especially when they are just starting out with limited resources.  As […]

photography logo ideas

So you’re in the photography business… The logo is required, so people remember the face behind those awe-inspiring photographs. You were determined to stick with that logo forever; however, it doesn’t speak to you anymore. Now, you are prompted to rebrand every few years because you’re dubious about whether it does the trick. Or, you […]

examples of digital art digital art for beginners

In the words of the famous animator and film director John Lasseter, “The art challenges the technology and the technology inspires the art”, and this combination results in digital art.  We are undoubtedly living in a digital world, how we work, entertain and learn has completely transformed. Art in all its forms has witnessed incredible […]