The internet is full of advertising banners. It’s like you can’t escape them no matter where you go on the internet. Ad banner designs are so much a part of our lives that they hardly ever bother us anymore. That’s exactly what the best banner ad designs are supposed to do – blend in. Their […]
What is it about a logo that makes a CEO sitting in a big enterprise to an entrepreneur running his own startup go crazy? Why does each and every person running the company wants to make the best logo of all time? For a consumer, a logo is an emotion. Therefore, you would see a […]
Before the digital era, people exchanged contact information through business cards to build professional relationships. A business card contains all the essential information about the person and their work — name, designation, phone number, e-mail address, company name, and office address. Many professionals keep their business cards in their wallets and exchange them when they […]
One of the best ideas to tempt people into beautiful travel destinations is to captivate them with attractive travel brochures. Travel brochures can amp up the business of any travel company irrespective of their size. In spite of trending content on platforms such as Instagram, they are not dead! Brochures (both physical and digital) are […]
Distributing flyers is one of the oldest marketing strategies used by almost every brand – big or small. While the usefulness of traditional forms of marketing is up for debate – flyers are 100% relevant to date. With the least investment in this marketing collateral, the ROI is always great. So how can your small […]
“80% of marketers think they’re good at writing a design brief. Only 10% of agencies agree.” — BETTERBRIEFS Wondering how to write an effective design brief? Coordinating between business and design teams can be challenging, especially when you are working on a long-term project with multiple goals. Sometimes, the objectives change, crucial details get lost, […]
What do you think of when we say McDonald’s? Isn’t it the striking yellow color golden arches of the letter ‘M’ that struck your mind? And what about Starbucks? Do you recall the mermaid within the green circle? It’s interesting to note that we remember brands through their logos. Logos are an interesting way to […]
What keeps changing all the time? Graphic design trends! No matter how much emphasis is placed on graphic design, it will never be enough. It is essential to understand that all trends are industry-specific and bio-individual in nature. We see evolving trends all the time, some of which, stir the market and rule it for […]
“[Packaging] helps to reinforce the perceived value of the product that’s inside, and it really enhances the customer experience.” –Barbara Whitney, Marketing Director for Packaging Specialties. Creative packaging is one way small businesses can gain a competitive edge over other big brands and companies. Especially when they are just starting out with limited resources. As […]
So you’re in the photography business… The logo is required, so people remember the face behind those awe-inspiring photographs. You were determined to stick with that logo forever; however, it doesn’t speak to you anymore. Now, you are prompted to rebrand every few years because you’re dubious about whether it does the trick. Or, you […]
