The logo of a brand is one of the first things that leaves an unforgettable impression on customers. With brand personality, target audience, history, and scalability to consider, finding the best fonts for logos can feel surprisingly difficult.
But fret not, we can help you make a wise pick. we’ve rounded up the 16 best fonts for logos in 2025, all of which are also among the most trending fonts of 2025 in the design world.
Why Font Selection Matters for Your Logo
Before diving into our curated list, understand that your logo font should:
- Reflect your brand’s personality and values
- Remain legible at any size (from business cards to billboards)
- Stand the test of time while feeling contemporary
- Differentiate your brand from competitors
16 Best Fonts for Logos
1. La Luxes- One of the Best Fonts for Logos in Luxury Branding
Designed by: Sam Parrett designed the ligature-rich luxury La Luxes serif font.
Elegant hand-drawn characters containing lower and uppercase characters give the text a clean and sophisticated look. It contains numerals, punctuation, and 30 ligatures to make the text flow naturally.
Famous brands using it: Companies like Glow Getter beauty Co., Wildwood clothing, and Lotus & Co. use this luxury font to create modern logo fonts.
2. PlanKiss
Designed by: Fontherapy created the PlanKiss font.
PlanKiss is one of the best fonts to use to give your brand logo a bold, confident and elegant personality. It is a handwritten typeface suitable for posters, brand logos, and packaging purposes.
Famous brands using it: Brands like Alexandro, Vedora use PlanKiss in their brand designs and logos.
3. Cherston- A Sharp, Stylish Option in the Best Fonts for Logos
Designed by: Pavel Larin created the Cherston font, and Larin Type Co. published it.
The Cherston font contains a total of 10 styles. With sharp corners and a rounded, rough style available in three weights, this font helps you impart uniqueness and graceful elegance to your text.
Famous brands using it: Cherston provides great fonts for the logos of companies like Laguna, Naturel, and The Patridge.
4. Skywave
Designed by: PutraCetol Design Studio created the Skywave font.
Skywave is a cool and modern logo font that comes in four weights. Inspired by sci-fi themes, the font is suitable for brand logos, marketing graphics, and headlines.
Famous brands using it: Hans Krox, Hexavir, and Edge use the Skywave font for the logos of their brands.
5. Lovelyn
Designed by: Craft Supply Co.designed the Lovelyn font.
The serif-type Lovelyn font adds a subtle elegance to the text. It is the perfect choice for invitation cards, book titles, and art or design projects with a classic romantic and decorative look.
Famous brands using it: Veluca uses the Klavika font for its logo.
6. Neue Stanley- A Vintage Style in the Best Fonts for Logos
Designed by: Created by Fahrizal Tawakkal and published by Fontdation, the Neue Stanley was inspired by classical letters.
Strong, sharp, and clean characters mark the Neue Stanley font. It is an all-caps vintage serif typeface that has two weights. It works for modern or classical text in headlines, brand logos, and posters.
Famous brands using it: Nueu Stanley provides great fonts for the logos of brands like Maltech, Best Life, etc.
7. Opera Signature
Designed by: Pasha Larin created the Opera Signature font duo.
The Opera Signature has a serif and script font. A contrasted elongated font with ligatures and alternates, the serif font is suitable for magazine covers, brand logos, posters, and invitation cards. Handwritten with a calligraphic essence, the script font includes swash, alternates, and initial and final lowercase characters.
Famous brands using it: Today, brands like Herbal cosmetics and Aura have used this font to create imposing and unique logos.
8. Abigail
Designed by: Ethan Dunham created the serif type Abigail font.
Abigail is a classy and modern font. It contains more than 50 ligatures, both lowercase and uppercase characters, numerals, and punctuation. Versatile and stylish, this font is perfect for clothing branding, magazine headers, and brands’ logo.
Famous brands using it: Brands like Noor, Amaria use the Abigail typeface to make good fonts for logos.
9. Mojito- A Geometric Option in the Best Fonts for Logos
Designed by: Anthony James created the Mojito font.
Inspired by Japanese, Aztec, and Mayan art and culture, the Mojito font is one of the unique fonts ever created. It has a geometric design with 300 glyphs and a well-balanced elegance that makes it highly versatile.
Famous brands using it: Luxembourg uses the Mojito font for their Riesling wine collection.
10. Cotford
Designed by: Tom Foley and the Monotype Studio created the Cotford typeface.
Characterised by simplicity, shape, and adaptability, the Cotford font is a serif typeface that ranges from delicate thins to bold weights, dominating every page with its soulful and dynamic personality.
Famous brands using it: Book titles like The Power of the Variable Life’s Rich-Pageant have seen Cotford in use.
11. TAN NIMBUS- A Retro Typeface in the Best Fonts for Logos
Designed by: Published by TanType in 2021, the TAN NIMBUS font draws inspiration from the 1960s hippie-chic style.
Elegant, experimental yet playful with a vintage touch to it, the TAN NIMBUS font is suitable for packaging, brand logos, headlines, and posters. It supports multiple languages and adds a retro look to your text.
Famous brands using it: Companies like Bon Voyage use the TAN NIMBUS font for a professional logo font.
12. Raxtor
Designed by: Fontastica produced the Raxtor font, and Designova distributed it.
Raxtor is an all-caps font that is perfect for headlines, brand logos, and advertisements. Its bold characters also are suitable for promotional content and big text usage.
Famous brands using it: Companies like Poyson use this font to create the best fonts for their logos.
13. Coldiac
Designed by: Craft Supply Co-created Coldiac as a luxury serif font.
Characterised by the low contrast of strokes, formal vibes, and squarish shaping of its round characters, brands use Coldiac to make professional logo fonts.
Famous brands using it: Companies like Garden Drink use this font for creating their brand logos.
14. Blackshore
Designed by: Build and Kern designed the Blackshore font.
It is a hand-painted sans-serif typeface. Marked by natural brushstrokes, the Blackshore font gives a sense of authenticity to the text. Its versatility and bold characters make it suitable for creating good fonts for logos of brands, posters, and vintage badges.
Famous brands using it: Highfield, Prohibition Brew Co. uses the Blackshore for its brand logos.
15. TT Norms Pro
Designed by: In 2017, Ivan Gladikikh shared the TT Norms Pro font with the world.
Its numerous features, language support, 18 typefaces, classic character proportions, and clean, crisp look makes it fit for creating professional logo fonts.
Famous brands using it: Vanderbrand uses this font for its logo design.
16. Larken – A Nature-Inspired Font in the Best Fonts for Logos
Designed by: Ellen Luff designed and published the Larken typeface.
It is inspired by nature and recognized by its organic curves and subtle repetition into a harmonious and expressive blend. It also has alternates, additional symbols, ligatures, and case-sensitive punctuation.
Famous brands use it: Kaikyo Distillery uses the Larken font for its brand logo.
Want to check out some more cool designs? Here are 10 famous logo designs with their hidden meaning.
How to Choose the Best Font for Logos
Consider these key factors when selecting from the fonts above:
- Brand Personality Match: Does the font embody your brand’s character? Luxury brands gravitate toward serif fonts like La Luxes or Coldiac, while bold, contemporary brands might choose Raxtor or Skywave.
- Scalability: Test your chosen font at multiple sizes. Your logo must remain legible on a favicon and impactful on a billboard.
- Uniqueness: While trends matter, distinctiveness matters more. Choose a font that helps your brand stand out in your specific industry.
- Pairing Potential: Consider whether you’ll need to pair your logo font with other typefaces for marketing materials. Fonts like Opera Signature already offer built-in pairing solutions.
- Longevity: Avoid overly trendy options that might feel dated quickly. Classic fonts with modern touches offer the best of both worlds.
Final Thoughts: Choosing the Best Font for Your Logo
You can use one of the above fonts to design a logo for a brand that would like to distinguish itself from the crowd. You can also combine these fonts with other fonts while creating designs.
However, if you need professional help, you can seek out Design Shifu for your dream logo that aligns with your brand’s identity. Go ahead and explore Design Shifu’s pricing plans that come with a 14-day 100% money-back guarantee.
Frequently Asked Questions
What makes a font good for logo design?
A good logo font should be legible at all sizes, from tiny mobile screens to massive billboards. It needs to reflect your brand personality, remain timeless while feeling current, and be distinctive enough to help your brand stand out. The best logo fonts also scale well technically, maintaining clean lines whether enlarged or reduced.
Should I use serif or sans-serif fonts for my logo?
This depends entirely on your brand personality. Serif fonts (like La Luxes, Abigail, or Cotford) convey tradition, elegance, and sophistication, ideal for luxury brands, law firms, or heritage companies. Sans-serif fonts (like TT Norms Pro or Blackshore) feel modern, clean, and approachable, perfect for tech companies, startups, or contemporary brands. Consider your industry and target audience when deciding.
Can I use free fonts for my business logo?
While free fonts can work, they come with limitations. Many free fonts lack professional refinement, have limited character sets, or are overused. More importantly, free font licenses may restrict commercial use. Premium fonts like those listed above offer better quality, extensive character sets, and proper commercial licensing. They’re worth the investment for professional branding.
How many fonts should I use in my logo?
Generally, stick to one font for your logo to maintain simplicity and memorability. If you need variety, consider a font family with multiple weights (like Cotford or TT Norms Pro) or a purposefully designed duo (like Opera Signature). Using more than two fonts typically creates visual confusion and dilutes brand recognition.
