Real estate is an industry where transactions and interactions mostly take place face-to-face. In real estate, your business card shares contact info and shapes how clients remember and perceive your professional image.
Real estate clients often meet multiple agents and gather business cards before choosing the one they trust most.
A well-designed business card will set you apart from your competitors.
Before diving into the specifics of designing your real estate business card, keep these general tips in mind
- Ensure your real estate business card is printed on high-quality paper, even if the design is simple.
- Make your business card unique by adding a few colors and impactful fonts. Using a bold typeface on a bright background helps your details stand out and leaves a strong, lasting impression.
- When it comes to business cards, a minimal design with simplistic features can do wonders for you. If you are not too creative, a minimal design is something to go for.
- Include all digital information, such as your email address, website, and social media profile links, on your business card.
Tips For Designing Real Estate Business Cards
1. A Classic Look With Roof Symbol
A roof represents comfort and safety in the clearest manner. The roof over your head is what keeps you warm during the winters, cool during the summers, and dry during the monsoons. Real estate business cards commonly feature a roof because it symbolizes home, security, and the property industry.
However, do not let that deter you from using this on your real estate business card. When used in the right way, a roof symbol on your card can help you in making the right impact. It’s a brand symbol which appeals to almost every family. The classic look of business card gives a sense of contentment and stability as well, which attracts prospective home buyers.
2. Highlight The Uniqueness Of The Location
When it comes to real estate, the property you are selling is not the sole factor based on which the buyers make their decision. Their decision also depends on the location where the property is located and the amenities/facilities available in the vicinity.
Before designing your real estate business cards, survey what makes the location you’re selling unique and memorable. May it be a city, neighborhood, or a larger space, you need to know what makes that place unique and use that in your business card. Preferably, make a logo that represents this location to attract buyers.
3. Cityscapes
Include cityscapes in your real estate business card to give it an impressive and professional look. If you are all about the excitement and modernism of city life, a minimalistic business card with a bold cityscape symbol can instantly strike the right chord with the buyers.
One of the best things about the skyline or cityscape symbol is that it is one of the very few logo designs that go very well on a real estate business card in both landscapes as well as portrait mode. Designers can use this symbol on both sides of the business card, giving them ample space to explore their creativity.
4. Keep It Abstract
The thing about the real estate business is that it is ever-changing and its nature cannot be easily described. When you include every specific detail about your real estate agency on your business cards, you will need to redesign it again if and when any new changes are introduced. This would translate into an extra expense.
You can easily avoid this by keeping the information on your business card abstract, which is apt for the ever-changing real estate industry. This way your brand identity remains consistent in the competitive market of real estate.
5. Property Showing
An essential part of any real estate business is showing the properties that you are selling in the area. This would apply even when it comes to designing a real estate business card. Since it is a small piece of paper, you may wonder how you can include all property images on it.
Well, you can do this by first recognizing what you specialize in and then indicating that on your real estate business card. For instance, you can include an apartment, complex, commercial building, or any other symbol that represents a real estate category. This can work very well for you if you are involved in selling an unusual or unique real estate category.
6. Include Your Photo
How many times has it happened that you are back from a business networking event, you see the business cards you received but do not recall who gave them to you? If you do not want this to happen when you give out your business cards, you can include your own photo on them.
It will make your potential clients remember who you are and put a face to the name on the real estate business card by just looking at it. Apart from making it more personal for your clients, such business cards would also make you stand out since not many people use their photos on their business cards.
Conclusion
As a realtor, you would definitely want your business to be recognized everywhere. One of the ways this can be made possible is by designing unique yet effective business cards that represent your brand appropriately. Now that you have checked out all the impressive templates of business cards above, you can easily get started with yours.
In case you still need professional assistance for a custom design, affordable plans like the ones provided by Design Shifu can be of help. Our plans come with access to the best graphic designers, unlimited revisions at no extra cost, and a 14-day money-back guarantee. What more can you ask for!
