The logo is often the first step in the process of building your brand identity. This is exactly why investing in a custom logo design is crucial. It must represent what your company stands for, while simultaneously setting you apart from your competitors.

The very first impression your consumers will have of your company is greatly affected by your logo and this is exactly why you need to put your best foot forward. Through this article, you will learn all about designing a custom logo design.

How important is a custom logo for a small business?

If you are a small business with limited funds to spare, you would be apprehensive about investing in a custom logo design. However, you must remember that a good brand logo can be the stepping stone to put your brand on the next trajectory.

Not only for promotional purposes but a custom logo design would give your company an edge over the others and make your brand identity stronger than ever. Such a logo would solidify your branding and marketing strategy as well which would, in turn, drive the success of your business.

Where can you get custom logos done ASAP?

These days there are plenty of ways in which you can get custom logos designed for your business, a few of them are mentioned below.

1. DIY custom logo makers

There are several platforms available online where you can yourself create custom logo designs for your business. The process of designing a logo may seem easy on the outside, but the fact remains that expertise is the key to creating a design that actually makes a difference to your brand.

On such platforms, you can pick the template which suits your choice the best and then make all the necessary additions and omissions. Although such online services may help you in creating fairly presentable logos, they fail to help you create impactful and unique logo designs for your business.

Canva is one such platform where you can design your DIY custom logo maker. You can also look at tools like Design Wizard, Stencil, etc.

2. Freelancers / Logo designing contests

To make the task of logo designing much simpler, you can try conducting logo designing contests. This is a great way to get truly unique logo designs for your company as there will be plenty of graphics designers from across the world who would be submitting their designs.

This way you would get many different viewpoints and options compared to just a few when it comes to DIY logo makers online. However, this option would not be suitable for you if you need the logo design ASAP. You can approach individual freelancers in the field of graphic designing for this purpose and request them for early delivery of logo design.

3. Use flat rate subscription-based graphic design services

The above methods of logo designing are indeed very effective, but they do come with their own drawbacks. If you wish to get a powerful logo designed in the minimum amount of time, you can contact a professional graphic designing service like Design Shifu.

If you are a startup, investing in a professional logo designing service can be a big decision to make. However, Design Shifu has multiple subscriptions that are pretty affordable. Get unlimited graphic designing requests and unlimited revisions at no extra cost.

The best part about subscribing to Design Shifu is the 14-day money-back guarantee if our services do not seem satisfactory for you.

How to design a logo for your business?

Given below are some of the important steps involved in creating a custom made business logo:

1. Designing the brief

Before you start with logo designing, you need to understand your business, industry, audience, competition, and your ultimate goal in depth. 

2. Research further

Once you have a brief idea about the needs and requirements of the business, you need to dig deeper before you start designing the logo. You need to have answers to questions like:

• What sets you apart from your competitors?
• What type of services or products do you offer?
• Who is your target audience?
• What are the types of demographics you plan to target?

3. Try out different logo designs

You can now look for inspiration and try out rough logo designs in black and white. This is the time to try out different word associations, sketch a few logo concepts, and draw multiple mind maps.

4. Refine the logo

After this, digitize your logo, refine it by making a few edits here and there, pick a symbol for the logo and choose an appropriate color.

Conclusion

Businesses don’t always have the expertise to make logos themselves, so why go through the grind when you can outsource the work to experts without spending a bomb. 

Get unlimited logos custom-made to your specific requirements by our in-house graphic designers within 24-48 hours. Click here to view our subscription plans and get your very own custom logo design now!

With time, businesses have realized how important it is to invest in branding for establishing trust and integrity with their customers. Visual components play a major role in creating a strong brand identity for your business. Having a cool logo for your brand is the starting point of a strong brand identity.

This is why you will see several marketing experts emphasizing the use of striking logo designs everywhere. Your business is defined by how well you represent it through your brand logo. So, ensure that it is unique and stands out among your competitors.

Here are some cool logo design ideas that you can use for creating a striking logo for your company.

1. Avoid excessive use of excessive visual effects

A striking logo needn’t have many special effects. In fact, simple and cool logos are the ones that are perceived better by the target audience. If your brand logo needs a lot of special effects to look remotely decent, then the logo design is faulty.

When a logo is well designed, there is no need to rely on special effects to make it look impactful. As a rule, try making your logo look as amazing as possible in black and white colors. After this, you can add a few special effects here and there.

2. Incorporate vector graphics in your logo

Your brand logo needs to be designed keeping in mind the fact that it could be used online on your website, social media, etc., and also offline, on T-shirts, mugs, caps, brochures, and other print material. Your cool logo will, therefore, need to be resized from time to time, depending on the need. Most designers resort to using tools like Clipart or Photos for designing a logo.

However, these tools do not use vector graphics, as a result of which the dimensions of your brand logo may seem off when resized. When you opt for a professional logo design service from Design Shifu, we ensure that we use high-end software with vector graphic controls, making it easier for you to resize your brand logo, whenever necessary.

3. A cool logo refrains from visual cliches

When you see the brand logo of Nike, the first thing that you observe is the tick mark that swipes across the brand name. When Nike first introduced this cool logo, there was no other brand that used the tick mark symbol in their logo design. This is why it works perfectly well to build and maintain Nike’s brand image. 

However, several companies these days can be seen using this tick mark symbol in their brands in a variety of different ways. Although their brand logo may seem attractive, it won’t make the same impact as Nike since such a design is already in use by a popular brand. Verizon is one such brand that has been criticized for using such a cliched design in its brand logo.

4. Use a simple color scheme

While designing a cool logo, you might be tempted to add several colors. However, you must refrain from doing so, since it makes the logo seem unappealing. Moreover, people will be unable to correlate a particular color with your brand.

You must first focus on the shape of your logo, and only after this step is complete, play around with the color scheme. Ensure that you stick to a color combination that is simple yet effective in terms of enhancing the brand appeal. The best example is the Samsung logo where only a single color is used to make the logo, yet it makes for a great logo design.

5. Say ‘no’ to copying  logos

There are several brands whose logos seem very similar in design. For instance, the logos of Pepsi logo and Korean Air bear a striking resemblance. Although Korean Air might not have copied the logo, it still does not seem to exude originality.

If you wish to build a strong brand identity, stealing, copying or even borrowing the idea behind some other company’s logo would be an unwise thing to do. Doing so will adversely impact your brand.

Conclusion

These tips are very effective in helping you create cool company logos that would define your brand appropriately. But remember, when it comes to well-made logos it is always better to hire an expert for the task. 

Design Shifu is an on-demand flat-rate subscription-based graphic design agency that can help you with this. Design Shifu provides creative solutions that are custom-made to your specific design requirements. Pick any of the multiple subscription plans offered, at a flat rate. Still reluctant?… No worries! Design Shifu offers a 14-day money-back guarantee if you are not satisfied with the design services. Click here to get started!

In a world that is constantly saturated with content and where your audience is perpetually distracted, keeping your brand relevant is essential. Strong branding is the key to establishing your business as relevant in the eyes of your audience, and to begin the process you can always start with a modern logo design.

A logo is more often than not, the first point of contact between your brand and your audience. It is the factor that establishes your brand identity visually for the audience. Needless to say, a logo has to be good enough to get imprinted in the mind of an onlooker. Modern logo designs can help in this aspect.

In this blog, we will take you through logos that are not only memorable but also teach you why they have been extremely impactful and relevant. But first, if you want to brush up on the concept of a modern logo and top modern logo designs in 2021, you can read about it in our recent blog here

The deal with modern logos is that no matter what style they are rooted in, they have to have certain qualities to make them impactful.

Why are some logos better than others?

Let’s look at some of the most common characteristics of modern logo designs

– Modern logo designs are impactful

Think about the time you were hungry on a long road trip, driving on an endless highway, and then… Voila, you see a yellow M sign at the corner of the road far ahead! You guessed it right. McDonald’s!

The moment of recognition of the brand is the moment when you subconsciously realize how ingrained the logo has been in your mind. That’s how impactful a good logo is. 

– Modern logo designs are versatile and adaptable

One of the most important qualities of a good logo is its versatile nature. It can be used in creative ways for campaigns, ads, inclusivity, and more depending on the idea, and yet remain recognizable enough for the audience.

Take for example the way Google doodles with its logo. The adaptability that comes with the simplistic word logo of Google is unparalleled.

– Modern logo designs are representative of the brand message

Logos don’t really have to say anything, but they also have to! Modern logo designs are the art of being articulate without necessarily having to be. 

The right visual representation is what helps the audience have its eureka moment in which they connect the brand’s message with the name of the brand.  

Take for example the way the idea of a domino that is incorporated in the Domino’s Pizza logo. 

So having established the basics of logo making, what are some of the styles that you can incorporate while you create your modern logo design.

10 Types of Modern logo designs for 2021 that you can experiment with

Here we are going to give you the 10 best modern logo design examples but with logos that you can recognize so that we can dissect the ideas behind them, and learn from their styles! 

1. Gradient Styled logo

Look at Instagram’s rebranded logo design and the way it incorporates the gradient style perfectly. It is neat, and the blend of colors is a bold statement for a color palette, creating a visual theme for the audience to remember.

2. Geometric logo

Another modern logo design that caught our attention this year was the creative geometric logo. 

For example, this BTS logo that uses geometric shapes for a neat and classy effect. It is so versatile that it can be printed on merchandise or apparel even without the background and it would be still recognizable.

 Another great example would be Avicii’s logo that is a combination of geometric and text

This brings us to the next type.

3. Text-based logos

Now we’re sure most of us can think of these off the hat, so we’re just going to go right ahead into examples. 

Coca Cola has experimented with a cursive style of writing that we can recognize in our sleep.

Similarly, Vans is a great example of text-based logos to understand how a name can be incorporated into a modern logo.

Another recognizable example is the Canon logo

4. Symbol-based logos

Symbol-based modern logo design can go in many ways. 

• Simple

The logo of Target literally the symbol of a target, how much more recognizable can it get, right? It’s simple, memorable and the use of the color red is clear a jab at the audience’s attention.

• Artistic

We all know how aesthetically pleasing the Starbucks logo looks. The branding through the logo is so strong that every picture of a cup from #Starbucks on Instagram is basically an ad campaign for the coffee brand in itself. 

• To the point

How much more obvious can it get when we see the logo of apple as well, an apple? It is not only a no-nonsense logo, but it is also as impactful as it is simply due to its straightforward style. Apple’s branding is so strong that the logo is very well established as a premium, elite brand.

5. Portraiture or Caricature based modern logo

This one will bring back memories and hunger pangs.

Yes! The Kentucky Fried Chicken modern logo is a portraiture-styled logo that is based on the founder of KFC, Colonel Sanders, created in 1952, and it has been modified time and again since, although the portraiture concept always stays. 

6. Cartoon styled logo

Remember Looney Tunes? Yeah, that’s one of the most famous cartoon-styled logos. Logo Designs that are based on cartooned characters or personas bring a fun element to the brand identity and induces a level of comfort with the audience.

Design Shifu had a lot of fun creating a cartoon-styled modern logo recently. Take a look.

If you’re looking for a designer to create a fun-looking, yet professional logo for your brand, try Design Shifu. You can get your logo in 48 hours maximum. 

7. Minimalistic logo

Airbnb’s minimalistic word-centric logo is quite creative. The A is curved into an infinity kind of loop to represent the inclusivity that the venture brings. It moves away from the typical wordmark concept to show how minimalism can bring in just as much creativity. 

8. Perspective based logo

Getting creative with lines and adding perspectives to a logo is the new cool. Take a look at how the thirty-three has been represented by manipulating the perspective in this modern logo design. It gives off an effect that is 3D while being line art as well. 

9. Cut-out logo

Incorporating shapes and text as a combination into a logo is a challenging task but once you pull it off, it brings great impact in your branding. This CAT logo creatively uses shapes inside the typography, playing with perspective. 

And lastly

10. Abstract

Abstract logos are versatile enough to be either literal representations of the brand or visually vague representations of the brand identity. The good part is that if you pull off a great abstract modern logo design, it gets imprinted into the minds of the audience even without the contextual cue of the name of the brand.

Just like how we easily recognize the Adidas logo, the one with the tree lines or the leave like symbols

or even the Pepsi logo

We hope you found this helpful. If you want to look at some more trends and you want to know what exactly is trendy right now in logo designs, take a look at the article we just published here. 

Designing a logo can be a tedious task if you’re new to it or don’t have a designer. If you want the perfect logo and you don’t want to wait a long while, just give Design Shifu a good brief and get your logo designed in 24-48 hours.

Our designers have created different types of logos for clients that you can check out here. With the range of experience and creativity, they have to offer, you can get a logo that is exactly how you envisioned it. Check out our pricing page here to know more.

In a world full of distracted minds and a myriad of services and products, wouldn’t you want your business to stand out? Branding is one of the many ways to achieve this. If you wish to stay relevant while driving the success of your business, a contemporary logo can do wonders to the reputation and image of your brand.

Contemporary logo design is considered to be one of the most basic yet trickiest areas in the world of graphic designing. When designed appropriately, a contemporary logo design would reflect and communicate the true essence of your business’s identity and can act as strong tools for marketing and advertising a product or service. When such a logo is executed professionally, your business credibility gets rightly conveyed to your potential customers. 

This article will give out all the crucial tips and tricks to design a contemporary logo that tells people what your business is and why they need you.

RELATED:

What is Modern Logo Design and Top Modern Logo Design Trends in 2021

Ideas to Create a Contemporary Logo

1. Keep it minimal

Contemporary logos are best perceived when they are designed in a clear and simplistic manner. Minimally designed logos have been in trend for a while and they can still be seen acing the graphic designing world. Such minimal logos look great in big as well as small sizes. A great idea would be to merge geometric designs with minimal designs to create an elegant and conceptual brand logo.

2. Pay attention to minute detailing

Many business owners ignore the importance of logo designing. Surprisingly there are still some businesses that simply incorporate a few lines, letters, and shapes and call it a logo. Although these elements are what make a logo, the placement, and designing of each of these elements are really crucial. Every detail in a contemporary logo design needs to be looked into before introducing it as your brand logo.

3. Try out geometric shapes

Geometric logos look good in all sizes and seem even better when different geometric shapes are used in combination. Each geometric shape carries a unique meaning and can be used according to the brand requirement.

4. Get the message across without words

The main goal of a company’s logo is to put the point across without having to use any words. Brands these days are taking this concept to a whole new level by omitting even the letters in the logo. For instance, if you own a mountaineering company, you can depict this activity through images of peaks instead of using words to do the same.

5. Drop fat letters

When it comes to designing logos, you need to keep up with the current trends in the industry. These days, many companies can be seen redesigning their logos by dropping fat letters and using thin sleek lines instead. All the enlarged and rounded images in different logos have recently been taken out from some of the major brands to make the logo seem simple and elegant.

Related

How to Design a Logo: A Step by Step Guide

6. Design distinctive badge logos

Badge logos are currently ruling the contemporary logo design trends and are characterized by oval, circle, and triangle shapes that have been arranged distinctively. Such logos have dark-colored elements with defined lines running along the border of the logo. Moreover, they have a bold appearance since thick defining lines with bold capitalized letters are used.

7. Add authenticity by using vintage logos

Another type of logo design that is currently trending is the vintage logo. Just like the name suggests, in vintage logos, the contemporary logo design inspiration is taken from several elements that were used in the past. Make the most of these logos by combining them with contemporary spirit and style. Such logos have their own way of accentuating the image of your business brand.

8. Use overlapping designs

One of the most dynamic approaches to take with a logo is by using overlapping elements in the logo. Not only does it add duality, but the extra layers also maximize the attractiveness of the brand logo. The best way to utilize such an innovative idea is by blending different colors.

9. Make use of bright colors

Bright colors always seem to be the best to attract attention. Different bright colors can be easily adapted to the needs of a variety of brands. The vibrant nature of bright colors can instantly grab the attention of your target audience. You can combine the bright colors with other trending ideas given here to create the best contemporary logo.

10. Include metallic effects

Logos with metallic effects have been trending for quite a few years now. However, more emphasis is being given to them currently. The use of such an element in logo designs is no longer limited to jewelry company brands. A metallic effect in a logo can bring a sense of luxury and elegance to the logo design.

Conclusion

The type of logo you require generally depends on the taste and needs of the target audience. Although there are several logo makers online, it is always a great idea to hire a professional for logo designing since they are experienced in blending different designs to create the most unique logo for your brand.

Design Shifu specializes in taking up unlimited graphic designing requests and executing the designs as per your specific needs and requirements in just 24-48 hours. Don’t like the logo we designed? No problem! Design Shifu offers unlimited revisions at no extra cost. Find a suitable subscription plan here and get a logo that makes your competitors go green with envy!